Momentum ITSMA

Our flagship event, Rethink ABM, is coming to New York. 🗽 Rethink ABM – New York will be a unique opportunity to challenge conventional thinking, discover cutting-edge strategies, and engage with the brightest minds in the field. Expect compelling discussions, actionable insights, and invaluable networking with industry leaders. 📅 Date: Wednesday, October 23 📍 Venue: One Five One, 151 West 42nd Street, New York Rethink ABM is for practitioners who are ready to redefine marketing excellence and drive impactful results. 👉 Don’t miss out. Reserve your spot today: https://hubs.li/Q02Ly4_D0 Catch a glimpse of the energy and innovation from Rethink ABM – London earlier this year by checking out the highlights reel. Let’s drive the future of ABM together💡 #RethinkABM #ABM #AccountBasedMarketing #MarketingExcellence #StrategicInsights #IndustryLeadership #Networking

📢 Say hello to the newest members of the Momentum ITSMA team. ➡ Zara Barton, Events and Marketing Co-ordinator ➡ Kerry Gould, Thought Leadership Strategist We are delighted to welcome Zara and Kerry and looking forward to seeing them shine. #MarketingLeadership #MarketingExcellence #ABM #TeamGrowth #ClientSuccess #AccountBasedMarketing

How do you scale your ABM approach, boost win rates, and build trust with your top clients – without blowing your budget or compromising your program’s integrity? Join us on September 4 at 11:00 ET | 16:00 GMT for our webinar, 'The power of a client-centric go-to-market strategy,' where Eric Martin, former Account-Based Marketer at Amazon Web Services (AWS), will share how his team cracked the code on this challenge. During the webinar, Eric will dive into how his team established a framework for an insight-led go-to-market approach, from scaling customized assets to measuring results effectively – all while optimizing resources. If you're keen on winning and retaining clients in an increasingly competitive market, you won't want to miss this. 🚀 👉 Register now: https://lnkd.in/eWaJ6yzt #ABM #AccountBasedMarketing #GoToMarket #ClientCentric #Webinar #MarketingStrategy #ClientEngagement

How often do you leave your echo chamber and think like an outsider? At Rethink ABM – London, elite performance psychologist Jamil Qureshi, who has worked with world-class athletes, top CEOs, and Fortune 100 companies, shared five transformative leadership lessons on how to think, feel, and act differently. Whether you're leading a team or steering your own career, his insights can help you break away from the norm and excel. 🧠 Read the full blog to discover Jamil's five tips and learn how to apply these lessons for sustained success: https://hubs.li/Q02Ly41n0 #Leadership #PeakPerformance #ABM #RethinkABM #MomentumLeadership #AccountBasedMarketing #ExcellenceInAction

Get ready for the GTM Era Tour stopping in New York on August 27. Join us at the stunning Andaz 5th Ave from 8:30am to 11:00am (ET) for an exclusive workshop on the future of go-to-market strategies. We’re excited to partner with Demandbase for this event, designed to equip B2B marketing, sales, and revenue leaders with cutting-edge insights and strategies. Stephanie S. McArthur, Principal ABX Expert at Demandbase, and Aaron Bean, Head of Consulting at Momentum ITSMA, will join a line-up of speakers taking a deep dive into transforming your go-to-market approach. What’s in store: • Get to the heart of the complexities and obstacles affecting today’s GTM strategies • Learn to craft actionable plans that drive success • Discover how to integrate generative AI into your GTM and ABM efforts • Master predictive analytics, automation, and personalization for extraordinary growth • Network with top industry leaders and peers, share your experiences, and gain fresh perspectives. Seats are limited! Register now https://lnkd.in/eQM-tPYK

What makes a top-tier ABM program tick? In the latest episode of The Account-Based Marketing Podcast, Alisha Lyndon delves into the art and science of ABM with the formidable Jillian Gillette, former Global ABM Leader at Teradata. With nearly two decades of experience in progressive roles within leading enterprise technology firms, including overseeing the ABM practice for the largest accounts in the world during her time at Teradata, she has been at the forefront of setting new standards in the field. During the episode Jillian reveals: 🔑 The vital strategies needed to navigate the complexities of ABM 📈 The crucial role of direct customer interaction in shaping effective ABM plans 👥 The importance of investing in and educating your team for ABM success Whether you're just starting out or looking to scale your ABM efforts, this episode is packed with tried-and-tested advice. Listen to the full episode now ▶️ https://lnkd.in/exM5FjAY #ABM #AccountBasedMarketing #MarketingStrategy #CustomerEngagement #Podcast #MarketingInsights

Is your B2B GTM strategy sharp and competitive? Join us at Demandbase's upcoming 'Mastering Account-Based' virtual event, a series of expert-led sessions bringing together sales and marketing professionals to share high-impact and practical insights for your B2B GTM. Rob Leavitt, Partner at Momentum ITSMA, will be hosting one of the sessions, 'The Role of ABM in Supporting Sales & Marketing Alignment'. You can also hear from other industry leaders throughout the event, including: ➡ Paul Gibson, SVP, International, Demandbase ➡ Kelly Hopping, CMO, Demandbase ➡ Evett B., Global Digital ABM Lead, EMEA and APAC, Workday ➡ Stephanie S. McArthur, Principal ABM Expert, Demandbase ➡ Sarah McConnell, VP of Demand Generation, Qualified ➡ Kelly Walters, Senior Manager of EMEA Marketing, G2 📅 When: Wednesday, August 21 🕙 Time: 10am - 12pm BST | 10am - 12pm PST Register now for a fresh perspective and enhanced ABM capabilities 👉 https://lnkd.in/gGmjayD3 #ABM #MarketingStrategy #GTM #SalesStrategy #MarketingInsights

🎨🔬 ABM: Balancing art and science In the latest episode of The Account-Based Marketing Podcast, Alisha Lyndon sits down with Jillian Gillette, former Global ABM Leader at Teradata, to explore the intricate world of ABM. During this episode, Alisha and Jillian dive into: ➡️ Common complexities and challenges in establishing a successful ABM program ➡️ Effective strategies to elevate your ABM efforts ➡️ Key success factors that contribute to a thriving ABM initiative Jillian brings nearly two decades of experience in enterprise technology, sharing insights as someone who sets the standard in ABM for the world’s largest accounts. Don't miss this opportunity to enhance your understanding of ABM and refine your approach. 🎧 Listen to the full episode here: https://lnkd.in/e_NBmWnD #ABM #AccountBasedMarketing #Podcast #MarketingInsights #CustomerEngagement

Could you be making a big mistake in your marketing strategy? In our latest blog, Robert Hollier discusses why over-investing in new prospects and under-investing in existing clients is a significant misstep according to our recent surveys. Curious to learn more? Read the full blog and catch Robert's recent webinar – "Stand by me: Why it pays to invest in current clients over new logos" – featuring Jodi Lebow, VP of the Global Demand Center at Hexagon Asset Lifecycle Intelligence, and Hannah Gresty, Editorial Lead at Momentum ITSMA. 👉 https://lnkd.in/e5YAMKdf #ABM #AccountBasedMarketing #MarketingStrategy #CustomerEngagement #MarketingInsights

Ready to transform your go-to-market strategy? We’re thrilled to partner with Demandbase for the New York stop of the GTM Era Tour! Dive into the latest challenges and innovations shaping the future of GTM with us. 📅 Date: Tuesday, August 27, 2024 🕣 Time: 8:30AM - 11:00AM ET 📍 Location: Andaz 5th Avenue, 485 5th Avenue, New York, NY, 10017 What to expect Expert insights: Speakers including Stephanie S. McArthur, Principal ABX Expert at Demandbase, and Aaron Bean, Head of Consulting at Momentum ITSMA, will explore: · Navigating the complexities and hurdles of modern GTM · Crafting strategic roadmaps to overcome key challenges · Leveraging AI for enhanced GTM and ABM strategies · Utilizing predictive analytics, automation, and personalization for growth Networking opportunities: Connect with industry leaders, engage in meaningful conversations, and expand your professional network with peers who share your drive Spaces are going fast, reserve your space today: https://lnkd.in/eQM-tPYK