InMobi

REGIONAL SPOTLIGHT MENA: 2024 has been a year filled with celebrations for InMobi's MENA team, highlighted by an outstanding performance at this year's MMA Smarties Awards. The team's hard work and dedication to client innovation has been recognized with an impressive 10 awards across both MENA and KSA. 🏆 Highlights include: Tech Provider of the Year (MENA) 6 awards at MMA Smarties MENA (2 Silver, 4 Bronze) 3 awards at MMA Smarties KSA (2 Silver, 1 Bronze) The accolades span diverse categories, including performance marketing, lead generation, brand experience, UX design, gaming, personalizationa nd audio branding. A huge thank you to our amazing clients and agency partners, including Reckitt and UM MENAT, L'uisine Brownie and Spark Foundry KSA, McDonald's Qatar and Al Mana Media, Initiative Egypt and Amazon. These successes reinforce InMobi's commitment to delivering cutting-edge mobile advertising solutions to our partners and clients around the world and we're excited to continue pushing boundaries and driving results for our clients. #InMobiMENA #MobileAdvertising #DigitalMarketing #AwardWinning

Looking back to Cannes Lions International Festival of Creativity, we're excited to share the full video from the Brand Innovators panel InMobi's Vasuta Agarwal sat on with executives from Reckitt, Spectrum Reach, New York Life Insurance and SmartCommerce to discuss the future data-driven marketing. Full video is here: https://lnkd.in/gy777dx3

Fascinating discussion of the state of big brand influencer marketing here Brand Innovators #Loyalty Summit. To summarize, major brands like American Airlines, Cargill, and Pizza Hut are: — going deeper with fewer influencers in more strategic “partnership” model — ensuring diversity to expand and include all relevant audiences — relinquishing some control and taking risks to ensure authenticity. Cc InMobi Havas

And that's a wrap! An amazing  Loyalty Summit from our Brand Innovators partners in Dallas. We were thrilled to join Ashley Travis from Pizza Hut to talk #Loyalty and the mobile connection: “Your loyalty program should be synonymous with your app.” — Ashley Travis, Pizza Hut   #BrandInnovators #MobileAdvertising #DigitalMarketing #InMobi  Krista Thomas Sam Fischer Sara Camden

“If your vision isn’t clear and the foundation is not strong, your loyalty program will flounder. You’ll make technology decisions that don’t enable you to innovate, scale, and evolve. Your loyalty program should be synonymous with your app.” — Ashley Travis, Pizza Hut at the Brand Innovators #LoyaltyMarketing summit with InMobi

The brilliant Puja Shah Kartan of WORK&CO. “Everyone knows websites are for friends, but apps are for lovers.” Cc Brand Innovators InMobi #LoyaltyMarketing

Getting started with these brilliant brands at the Brand Innovators Loyalty Marketing Summit in Dallas. Thank you to American Airlines for hosting us and Pizza Hut for joining our fire side chat! Cc InMobi #loyaltymarketing #appmarketing #useracquisition

Know what is not linked to cookies and has its own challenges? The one that is under-appreciated but has had a bigger impact on digital marketing in the last few years? Apple's MAID opt-out and the accompanying Ad Attribution Kit (fka as SKAN). Take out five minutes to read this quick primer. They will be worth it, especially when put in context to Google's announcement today #AAK #SKAN #Privacy https://lnkd.in/gpgHi4nw

Need to better understand the IAB Tech Lab's new Global Privacy Platform (GPP) outlining a unified tech approach to privacy compliance? Look no further than the latest InMobi blog post: https://lnkd.in/g9TcrcgV

Go deep on Apple’s AdAttributionKit with our Sara Camden. ⬇️