Explore privacy tips and best practices for Facebook event matching. Ensure GDPR compliance, optimize match quality, and navigate iOS privacy changes.
Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking
Math Variable allows you to perform basic calculations like addition, subtraction, multiplication, and division.
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
Learn the importance of GA4 event tracking and how to set it up for better data insights. This step-by-step guide covers mapping, using a data layer, and server-side tracking with GTM to optimize your marketing efforts.
User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
Find the comprehensive instructions on setting up and utilizing data layers in Google Tag Manager for better event match quality.
Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
Discover how to optimize your advertising ROI by using server-side Google Ads tracking on your BigCommerce site. Get accurate data, bypass browser limits, and boost conversions!
Stape Analytics is an effective tool for looking back and seeing how you benefit from switching to server-side tracking. Check the blog post to see examples of server-side results.
Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.
Learn how to optimize user data sent to Meta for better Match QualityI - from Stape experts
Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.
Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
Learn how to set up server-side tagging for your custom site through Meta Events Manager.
Learn how to set up server-side tagging for your Magento site through Meta Events Manager.
Discover how to leverage the combined power of server-side and client-side tracking for Bloomreach. Follow our latest blog post for a step-by-step guide on setting up server-side tracking on the Bloomreach platform.
Learn how to set up server-side tagging for your WordPress site through Meta Events Manager.
Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.
Learn how to set up server-side tagging for your Shopify store through Meta Events Manager.
In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.
