Ad Net Zero

🎉 It’s Friday! Here’s all the latest from Ad Net Zero...    📝 We’re delighted to announce that the UK Net Business Census report is now live! This initiative, led by the UK Business Climate Hub in partnership with Planet Mark, provides valuable insights into how UK organisations are progressing towards their net zero targets. Download the report here: https://lnkd.in/efiDJsnh 🌍 With just two weeks to go until Ad Net Zero will be at Climate Week New York, taking place September 22nd-26th, we’re excited to engage in key discussions about the next steps in sustainability. Find out more here and reach out to the team if you’d like to meet throughout the event: https://lnkd.in/et9VDbsv 🌱 This was a busy week for ANZ events - to kick things off Elle Chartres, UK Director, presented a Townhall to Multilocal to speak about the industry's path to Net Zero. ♻ Continuing the ANZ journey, Elle Chartres, Mary O'Sullivan, Project Director Europe & Ireland and Valentina Méndez Rizo, Project Coordinator of Ad Net Zero Europe Hub, presented to Omnicom at the Green Turn Event 2024. Thank you to all our supporters for allowing us to share Ad Net Zero’s mission to decarbonise the production, distribution and publication of advertising!  💚 A brilliant event that we attended was the BBC Climate Briefing, hosted by the BBC's Climate Editor, Justin Rowlatt. The panel discussed ‘The Peoples’ Climate Vote 2024’, you can find out more here:  https://lnkd.in/eJvnEed  ✨ And finally, a very special welcome to our newest supporters this month from the US Chicory, Analog Events, Legacy Youth Leadership, and Blockboard, and the latest UK supporter VCCP Media, we look forward to having you all on board within the Ad Net Zero community! #ClimateWeekNYC #AdNetZero #Sustainability #ClimateAction

📢 The 2024 UK Net Zero Business Census report has been released today, by UK Business Climate Hub in collaboration with Planet Mark, sharing the UK's progress towards achieving net zero. The survey which included 2,005 UK organisations, benchmarks the industry progress to net zero and identifies major hurdles such as cost, finance, and expertise, especially by SMEs. The UK Net Zero Business Census provides key insights, challenges, and recommendations for decarbonising the UK economy. Key findings show: 🌏 Net zero is a strategic priority for many businesses, 65% of respondents are targeting net zero by 2050, while 48% are setting targets within the next decade. 📝 Businesses face pressure with an increased customer demand for carbon data, 46% of organisations have been asked by customers, including 37% of SMEs. Download the full report here: https://lnkd.in/eqJux423 For a deeper dive into the findings, don’t miss the upcoming webinar on 18th September, where experts will explore the key insights and strategies from the report: https://lnkd.in/ePVSmrKB

🎉 Happy Friday! Here’s some climate news from around the globe! The Advertising Association, in partnership with Adwanted UK, have launched a new Training Hub with over 500 courses offered by the leading trade bodies and organisations across the UK, including of course the Ad Net Zero Essentials Certificate. Designed to be easy to navigate and free to use, this ever-evolving resource brings together all the best training to develop skills and advance your career in the industry. Register free of charge here: https://lnkd.in/eHSBRZpc Kim Dirckx, Global Head of Digital Sustainability and DE&I at L'Oréal shared valuable insights on digital decarbonisation: https://lnkd.in/ejt-9puJ    🌱 Check out the key milestones driving sustainable progress 🌱 National Grid is investing over £30bn between 2025 and 2029 in projects that support the UK’s net zero and power decarbonisation targets: https://lnkd.in/eJnPrWqR

🌱 As part of our ‘Better Future Showcase’ series, we would like to share ‘The Greenprint’ campaign created by Volkswagen and advertising agency DDB Group Aotearoa NZ. 🌱 The kombi is an iconic vehicle for progressive thinkers, owned by those who believe in a better world. However, it is still a petrol car. So, to help those who love their Kombi and the environment, Volkswagen created ‘The Greenprint’. This is an open-source set of plans that anyone can use to turn their Kombi into an electric vehicle in 20 easy steps. 📖 ♻ Since the release of this campaign, 2,000 Greenprint plans have been downloaded and for every conversion undertaken, an average of 1.7 tonnes of Co2 will be saved per year.  Full report here: https://lnkd.in/e3ZjV2WQ This is an award-winning campaign that not only advocates for sustainability, but also gives VW superfans a chance to refresh their fandom for the new age of sustainability. 🌏 Watch the campaign and read more here: https://lnkd.in/eBvN73u7 Credits:    Advertising Agency: DDB Aotearoa   Client: Volkswagen   Country: New Zealand   Awards:  Cannes Lions. Silver Cannes Lions, D&AD Awards, Wood Pencil / Direct / Innovation #CannesLions #Sustainableadvertising

Happy Friday! Here’s all the latest from Ad Net Zero  📢 We are excited to share that Ad Net Zero Europe joins Effie Awards Europe and will be sponsoring the "Positive Change: Environment" category, which highlights campaigns that inspire sustainable actions. This partnership continues our journey of recognising campaigns that work hard to incorporate sustainability into their practice.   With the deadline fast approaching, find out more here and submit your campaign! https://lnkd.in/dxnC67qp 📢 From our supporters: We would like to turn your attention to Meta who have released their 2024 Sustainability Report! It’s great to see decarbonisation efforts being put into practice along with stats to support the positive outcomes. Full report here: https://lnkd.in/dnvpi9_Z Positive sustainability reads:  Report: Zero-carbon sources accounted for almost half of global electricity in 2023: https://lnkd.in/drF9EY_b Corporate sustainability is maturing, not disappearing: https://lnkd.in/gGMgkRKW #SustainableAdvertising #EffieAwardsEurope

🌏 For this week's ‘Better Future Showcase’, we would like to draw your attention to ‘Make Italy Green - The Floating Boat’ campaign that was published in Italy in June 2023. It was created for the brand: E.ON by ad agency: DLV BBDO Italy, to bring visual awareness to the damaging effects of climate change. 🏜 Drought is one of the many consequences of climate change and over the last four years, the level of Lake Garda has dropped by 75 centimetres on average. The campaign set out to highlight this issue by “making the most invisible consequence of climate change visible”. The campaign captured how much the water levels of the lake had dropped by creating a installation of a boat, on 30 May 2023, suspended 75 cm above water level on Lake Garda. ⛵ This was a brilliantly simple campaign that was able to draw widescale attention and really make people think about the effects they have on the environment, which would otherwise go unseen. 🤓 Watch the full campaign here: E.ON: https://lnkd.in/eSmZHiFR Credits  Advertising Agency: DLVBBDO, Milan, Italy  Client: E.ON Italy  Production Company: Bedeschi Film, Milan, Italy  Awards: 1 Silver Cannes Lions. 3 Shortlisted Cannes Lions

📢 It’s Friday! Here’s the latest from Ad Net Zero before we call it a week!    🌱 Elle Chartres, UK Director of Ad Net Zero, presented a Townhall to Alliance of Independent Agencies members. This shared insights into the state of sustainability in the advertising industry, Ad Net Zero’s mission and actionable steps that everyone in the industry can take to upskill themselves to push towards a net zero future. Thanks to Graham Kemp and the AIA team for the opportunity to speak to your members!  📖 A quick read before the weekend on how Reckitt’s marketing academy is ‘raising the floor and the ceiling’: https://lnkd.in/eB5HWcb3 💫 And finally, we now have a glorious explainer video, courtesy of The Mixx and Coffee Design Ltd - have a watch and get in touch if you would like us to support your own sustainability journey: https://lnkd.in/e6Hg_A9h 🌏 Happy weekends all! 🌏

🌏 This week we would like to highlight IKEA as a brilliant example of a company that is actively pushing sustainability efforts through their innovative campaigns and strategy. IKEA aims to become a circular and climate-positive business by 2030, a goal supported by the steps they've integrated into their business. They’ve started this journey by implementing sustainable products and materials, renewable energy, carbon reduction targets, and offering sustainable food options.  ♻ 🌱 Key insights from their 2023 report showed significant progress. A reduction in the total IKEA climate footprint was estimated to be 24.1 million tonnes of CO2 down 12% from 2022 and 22% compared to the baseline year 2016. These results show the power of making sustainable choices and how every step contributes to making a positive difference. 💫 🤓 Full IKEA Sustainability Report for 2023 here: https://lnkd.in/ejkg4snM

📢We Are AdGreen today announced a new version of their widely used carbon calculator. This latest iteration introduces measurement for new elements of production, to ensure a more complete carbon total which reflects current production methods. Read more about it here.

📢 Friday Roundup! Here is everything new from the Ad Net Zero Team...  👏 We hosted our first ever Young Leaders Group and what a brilliant session to kick things off! It was great to see how engaged and motivated so many of you are to ignite change in sustainability. We also hosted our 4th SME Group this week which focused on H2 priorities and dived into insightful questions and feedback from our supporters. Thanks to everyone who joined. ♻Elle Chartres and Sam Woodman PIEMA REnvP presented a townhall to Open Media UK on the practical action required to incorporate sustainability into our everyday practice.   ♻Elle delivered a ‘Lunch’n Learn’ townhall at Born Social’s wonderful Shoreditch office. We really enjoyed the inquisitive and practical questions from the Born Social team discussing regulation, education and getting ahead of the curve.   🌏 A special welcome to our newest supporter, Azerion UK we look forward to having you on board with the Ad Net Zero journey.   Finally, the Advertising Association has published its inaugural report from their AI Taskforce, on ‘Advertising and AI: application and responsible use’. A must read before the weekend - read here: https://lnkd.in/eivpSPYY #climateaction #advertising #sustainability #ai #communityengagement #climate #environmentalservices #youngleaders #leadersoftomorrow #sme