adam&eveDDB

2 SHORTLISTS x 2 CAMPAIGNS x EFFIES 2024 🔥   We’ve been shortlisted across 2 brilliant categories at this year's Effie Worldwide Awards!   Industry Category/Finance - Aviva, Making it Click  Sustained Success-Products - McCain, We are Family   A massive thank you to the adam&evers, and all our brilliant clients, for making it happen.   Phoebe Barter Charlotte Nairne-Clark Victoria Hayward Esther Gallagher Rachael Sims-Hill Mark Hodge Laura Koscik Jordana Bowman Joanna Eastwood   See you on awards night 👀🏆

Today marks the launch of our latest campaign with Campaign Against Living Miserably, Missed Birthdays, which seeks to turn the tragic increase of youth suicide in the UK into an unignorable and nationwide talking point.   At the heart of the campaign is a major activation at Westfield White City which will be live between 9th and 11th of September, including World Suicide Prevention Day on September 10th.   The installation uses a universal symbol of celebration, birthday balloons, to deliver a sombre message of loss and raise awareness of the tragedy that is youth suicide. It will feature 6,929 balloons, each one representing a young person who has died by suicide in the last decade and the ensuing birthday that they did not reach. Visitors of the exhibition will be given the opportunity to hear intimate voice notes from loved ones who have lost a young person to suicide, describing what they were like and what they hope to achieve in being part of the Missed Birthdays campaign.   A national campaign runs across press, OOH, display and social featuring the young people lost – each balloon colour carefully chosen by their families.    To enable trusted adults to play an active role in ending youth suicide, all messaging in the campaign will direct to a newly-created resource, the CALM C.A.R.E kit – a suite of practical tools and resources to equip you with everything you need to be there for a young person - from introducing the topic to keeping them safe in crisis.   Simon Gunning, Chief Executive Officer, CALM, says: “It’s devastating for a young person to not make it to their 15th, 16th, 17th birthday. It’s absolutely tragic when that reason is suicide. Over the last decade, 6,929 families have been affected by the tragedy of youth suicide. We want to thank everyone who shared their stories in this campaign for their strength and courage, and hope it can open up conversations and give everyone the tools to support the young people in their lives.”   Antony Nelson & Mike Sutherland, Executive Creative Directors, adam&eveDDB, comment: “The numbers behind youth suicide are a sobering statistic. Talking about the number of lives lost to this tragedy is one thing, but seeing the sheer volume represented with birthday balloons and the ages these young people didn’t reach is another. We hope that anyone who engages with the campaign will be motivated to use CALM’s tools and help end youth suicide for good.”

In a recent article for Campaign UK, our Creative Director of Design Chris Chapman has shared his views on the modern relationship between brand design and advertising.   In reference to capturing the attention of today's distracted audiences, Chris says "in an attention economy, we can make advertising more valuable by adopting stronger brand design principles to ensure recognition and recall. Consistent use of distinctive brand assets enhances brand attribution, making campaigns identifiable amid the noise."   When looking at how we bring brand design and advertising closer, Chris shares that "brand designers must find ways to improve brand attribution without hindering emotional connection. Most branding agencies lack experience in crafting emotionally engaging advertising, so increasing the role of brand design in ad agencies might help address this gap."   Read the full article here: https://lnkd.in/gqQGZzfh

In this week's Quote of The Week in The Drum, our Executive Experience Strategy Director, Sara Chapman, shares her thoughts on 'how to stay ahead of the pack in adland'.   Sara explains how we "Embrace the new. Experiment boldly. Partner with those ahead of us. While these are not official principles, they sum up how we approach staying up to date with the latest in tech."    Read more below 👇 https://lnkd.in/gVgPdjsS

On your mark. Get set. COMPETE! 🥇   As part of our recent “They’re not playing games” campaign for the International Paralympic Committee, some of the world’s leading Paralympians have declared on their social channels that they’re not “participating” in the Paris 2024 Paralympic Games. But by swiping left, followers on social media will discover the athletes declaring “I will be competing” – a reminder that Paralympians have often been praised simply for taking part in sport, not because of their elite skills or fierce drive to win. As part of the wider campaign to drive viewership for the Paris 2024 Paralympic Games, this social strategy has been created to spark conversations around the language used to describe Paralympians, compared to athletes who compete without a disability. 36 world leading athletes have taken part already, including Jessica Long 🏊🇺🇸, Bebe Vio and Marissa Papaconstantinou 👟 🇨🇦 #paralympicgames2024 #parisparalympics #paralympics #sport Read more below 👇 https://lnkd.in/dKyDAGAF

We are so proud to top the IPA (Institute of Practitioners in Advertising) Effectiveness Awards shortlist this year, bring on October! Mars Petcare McCain Foods Laithwaites Wine

In Creative Review’s recent article on the value of culture in agencies and the challenges establishing it, our CEO, Miranda Hipwell shared that even the best culture must have the room to shift and change so it both reflects the business and the people who work there, “it's about a much more nuanced reflection of the things people care about and the people that make up the agency.”   In creating a culture where everyone feels welcome, she added "like everything in our business, it's about people and giving people the space, time and investment to celebrate things, gather around things and have a shared agency conversation that goes beyond our product and our work; but in turn this conversation influences and makes our work better.” Read the full article here 👉  https://lnkd.in/eHpDRAwe

Following our Feeling First positioning launch, we are hugely grateful for Alex Farber, Media Correspondent at The Times, for shining a light on the emerging importance of feeling and the impact emotion has to the bottom line for brands. In the article, our Chief Strategy Officer, Martin Beverley explains "that brands are experimenting with neuroscientific techniques because evidence has shown that emotional advertising is more effective." Read the full article here: https://lnkd.in/esP6NdpC Kinda Studios Robyn Landau Erica Warp

Feeling First launch with Kinda Studios, System1, and Les Binet ✨   Last month, we were joined by 150 industry leaders and clients for an exclusive event at the Victoria and Albert Museum to debut our new positioning, ‘Feeling First’. Hosted by our CEO, Miranda Hipwell, and featuring a line-up of illustrious keynote speakers, we delved into the power of emotionally-driven creativity and the benefit it brings to brands and businesses.    System1's Chief Innovation Officer, Orlando Wood distinguished between ‘showmanship’ and ‘salesmanship’ advertising to demonstrate the power of broader appeal, feeling-centred storytelling, he explained “it's showmanship advertising that creates trust, fame and mental availability”.    Our Group Head of Effectiveness, Les Binet showed how emotional advertising drives sales, growth and profit, and concluded that “emotion is the most powerful force in business”.    And Kinda Studios' Co-Founder, Robyn Landau, explained how we can use neuroscientific insights and methods to shape creative ideas, because science proves that decisions are directly connected to emotions and that “feeling drives action”.   During the session, Kinda Studios’ Head of Labs, Erica Warp also demonstrated the latest Electroencephalography (EEG) technology to show the impact of emotional advertising on our brains, using examples of adam&eveDDB’s creative work to demonstrate how our work elicits specific emotions. Read the full event write-up here: https://lnkd.in/e-jhHSYn

How we're feeling about...the Summer of Sport ⚽️ 🚴♀️🎾 With a packed sporting calendar, our Planner, Oscar Beach, asked members of the British public how they're feeling about a summer of non-stop sport, in the third instalment of our 'Catching Feelings' series. Have a read of the full article, here: https://lnkd.in/eNDppnAM #creativeagency #summerofsport #advertising #adagency #olympics #euros2024 #paralympics #paris2024