Billion Dollar Boy

We helped #LiptonIceTea launch its first clothing collaboration with creator-founded streetwear brand #CruelPancake. Lipton Ice Tea is showing up in a fresh, surprising way to reach new audiences, genres and cultures by launching its first-ever fashion venture and brand collaboration. The 25-piece clothing collection, entitled “That Summer Feeling”, blends Cruel Pancake’s bold designs with Lipton Ice Tea’s refreshing brand identity. Creator and Cruel Pancake's artistic director, Hugo Philip, led the limited edition collection, drawing inspiration from a 90s aesthetic and Lipton Ice Tea’s natural association with summer. The brands co-created a pop-up event in Paris to launch the collection, and our 200 influencers are bringing that summer feeling with a global campaign. The fusion of Lipton Ice Tea's legacy with Cruel Pancake's cultural power and creativity shows the power of creator-led IP to connect in new, unexpected ways. It’s a bold statement and a call for all brands to rethink and re-centre the creators' vision to unlock new potential. Read more in ADWEEK: https://lnkd.in/gcvDzQvN – Thanks to the incredible and passionate CRUEL PANCAKE team: Hugo Philip, Manon Peyroth Dantan, Julie Tuan, Valentin LE PAGE, Clara Miliani, Adam Branca. Thanks to Victoire Binet (MSc) and April Adams-Redmond for such a fun brief and trust. And, of course, our team for making this trailblazing project a reality: Maxime Rozencwajg, Faith Lorainey, Helena French and Christina Drollas. #CreatorEconomy #InfluencerMarketing #Creators #BrandCollaboration

Lipton Iced Tea has brewed up their first apparel line in collaboration with streetwear brand CRUEL PANCAKE . The 25-piece clothing collection entitled “That Summer Feeling” made its grand debut at a pop-up event in Paris last month. Photographer and cinematographer Ludovic Zuili shot the campaign visuals at a photoshoot on the French Riviera. The photos include Gen Z models alongside older fashionistas such as 92-year-old Andres Garcia-Carro Crespo. As well as joining the trend of cross-sector collabs, Lipton’s fashion venture represents a shift in the beverage brand’s marketing strategy, as it expands beyond traditional advertising into lifestyle and creator-led spaces, Victoire Binet (MSc), global digital marketing director and brand engagement director of Pepsi Lipton, told ADWEEK. Read more: https://adweek.it/4dUSWho

The Q4 campaign season is around the corner, and it's never looked this complex from a cultural standpoint. Our Co-Founder and Europe CEO, Thomas Walters explains how brands should navigate the election season, creator vetting and due diligence and consumer demands this Fall. #politicaladvertising #creators #election

“There’s a lot of appetite from US creators to talk about the election, particularly on TikTok," says Thomas Walters, Co-Founder at Billion Dollar Boy. Our research found that around 28% of US creators have been approached by political organizations to produce content for the 2024 presidential election so far, making creators the new mainstay of political advertising on both sides of the aisle. Marketing Brew covers these findings, the role of creators in this election season and how brands are responding. Read more from the link in comments.

Political advertising enters the creator economy as close to 40% of US creators have been approached to participate in a paid voter or political campaign. Jasmine Enberg covers our original research for EMARKETER, read more below. #politicaladvertising #creators #creatoreconomy

The rules of the game are changing—are you keeping up? In the ever-evolving creator economy, trust is a two-way street. As influencer marketing pushes for greater transparency and tighter regulation, staying vigilant is crucial—especially with the rise of generative AI. Our Global CEO, Edward East, discusses transparency and trust with Megan Tatum of Marketing Week, sharing key insights on how brands and creators can navigate these shifts and stay on the right side of the rules. Check out the article in the comments below. #CreatorEconomy #InfluencerMarketing #Regulation

How did #DoveMenCare capitalize on trend-centric marketing? Hear from Erin Goldson, PR & Influencer Marketing Lead, Personal Care Unilever on how the brand partnered with a comedy creator to jump on a seasonal moment. Get your copy of the whitepaper launched in partnership with TikTok to read all about the case study. Link in the comments below. #tiktok #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends

BDB x OVO 💚 Imagine embarking on a cross-country journey from London all the way to the OVO Hydro in Glasgow, Scotland, to see Girls Aloud. But there’s a catch… you have to do it with the smallest carbon footprint. Cue trainspotter and railway enthusiast Francis Bourgeois to shine a light on OVO's mission to make energy work better for people and the planet, and show that the power is in our hands to drive change. Congratulations to our team and client on bringing this vision to life: Jack Hodge, Layla Stephens, Ori Krispin, Regan Gilflin, Rowland Smith, Sacha B., Meg Dickerson, and Ellen Mahoney. #Creators #Advertising #SocialMedia

Trends are en vogue. Find out how brands are capitalizing on the hype from Piet Southey, BDB Head of Clients, Europe. Read all about it in this week's edition. #trendcentricmarketing #Olympics #sportsmarketing #creatoreconomy

At BDB London, we're celebrating South Asian Heritage Month - not just by showcasing the rich culture and history but standing in solidarity with the South Asian community. This month, and every month, we're committed to: -Speaking up against hate: Confronting prejudice wherever it exists and uniting to eradicate hate by challenging it head-on. -Amplifying authentic voices: We believe in the power of stories and advertising to change perceptions, deliver positive change in society, and drive accurate representation. Through creator marketing, we're working to highlight diverse voices from all backgrounds. Yesterday, we hosted an inspiring event where team members Anjali Naran, Dev Singh, Jake G., Layla Stephens and Priya Patel shared their personal experiences and the importance of representation in media. They highlighted the integral role that social media plays in helping South Asian communities feel seen and how our industry can do better by embracing true diversity in campaigns. While brands increasingly seek diversity in their campaigns, many still restrict their representation due to pre-defined targets. True representation means embracing a range of creators that truly reflect the audience. South Asian Heritage Month reminds us to support ethnic minority communities, especially given the recent distressing riots in the UK. It is an important reminder to listen, support one another, and commit to delivering fairer representation. All donations from the event will benefit SEWA charity. Thank you to our People Team for organising this event and their year-round dedication to diversity and inclusion. #SouthAsianHeritageMonth #Allyship #DiversityandInclusion #AuthenticRepresentation