It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Pete Lin
North Asia CEO at We Are Social
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Nathan McDonald
Co-Founder & Group CEO @ We Are Social | Agency Leadership, Social, Digital, Marketing Innovation
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Mobbie Nazir
Global Chief Strategy Officer at We Are Social
Updates
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Trending this week on The Feed, underconsumption-core encourages treasuring items over collecting them. Using makeup products until you hit the pan, drinking from a well-worn water bottle, donning a worn, old t-shirt as pyjamas – for many, these are everyday habits. Yet on TikTok, where users feel pressured to flaunt their shopping and consumption, actually *using what you have* is a rare sighting. Enter, underconsumption-core, a content genre wherein users celebrate using their favourite products until they’ve worn them out. To get the full insight, and learn more, make sure to follow The Feed - our editorially-led Instagram publication - which tracks culture at the speed of social to maximise impact for brands - link in comments
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Join us next week, Wednesday 26th July, for the next episode of Black Perspectives. Tune in or watch later on demand here: https://lnkd.in/dXTs6FW
Join us on Wednesday 24th July at 10 am BST for our next episode of Black Perspectives - our Instagram Live series that spotlights Black creators. We'll be welcoming sports presenter and founder of Cheeky Sport, Joel Beya, who will be chatting to our host, Chenai Garikayi-Mendia, Assoc CIPD, about how he founded Cheeky Sport, what he's been getting up to at Euro 2024, and the importance of online communities. Tune in via our Instagram page here: https://lnkd.in/dXTs6FW
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With AI misuse on the rise, how can we effectively address and mitigate its harms? Read more in our bi-weekly #XYZSnippets, where we delve further into the big conversations in the space, key headlines, and notable brand activations. Google, MANGO
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 📹 YouTube announces new features for Shorts 📍 Pinterest updates its AI text-to-image abilities ❤️ X tests new post layout Read more: https://lnkd.in/e9n3HFEA
We Are Social’s Monday Mashup #682 - We Are Social UK
wearesocial.com
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Italian just sounds better, doesn't it? Bellissimo, bravo, piano, la dolce vita… you know. That was the spark that ignited our latest campaign for Gruppo Montenegro, taking the brand on to the North American stage with “It Just Sounds Better”. We Are Social Spain crafted a fresh, premium visual world for this legendary liqueur, blending modern vibes with its rich Italian heritage. It's been an exciting journey, and we're raising a glass to the talented team, collaborators and client that helped bring the creative vision to life. Salute!
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We Are Social reposted this
𝑶𝒆𝒖𝒗𝒓𝒆𝒓 𝒆𝒏𝒔𝒆𝒎𝒃𝒍𝒆 𝒂̀ 𝒍𝒂 𝒗𝒂𝒍𝒐𝒓𝒊𝒔𝒂𝒕𝒊𝒐𝒏 𝒅𝒆 𝒍𝒂 𝒄𝒓𝒆́𝒂𝒕𝒊𝒗𝒊𝒕𝒆́ 𝒅𝒂𝒏𝒔 𝒍𝒂 𝒑𝒍𝒖𝒔 𝒈𝒓𝒂𝒏𝒅𝒆 𝒄𝒂𝒎𝒂𝒓𝒂𝒅𝒆𝒓𝒊𝒆. 📣 À l’issue de son assemblée générale d'hier, l’AACC - association des agences conseil et création est heureuse de vous présenter son conseil d’administration. Hélène Berekbaum De Prins - Mayada Boulos - Agathe Bousquet - Fabrice Conrad - Odile Finck - Carole GIROUD - David Leclabart - Gautier PICQUET - Mathieu Plassard - Bertille Toledano - Philippe Adenot - Olivier Altmann - Gilles Fichteberg - Denis Gancel - Frederic Maillard - Ludovic Tran - Laurence Vignon - Herve Brasselet - Lionel Curt - Lionel Damm - Fabienne Hennequin - Juliette Mutel - Matthieu Reinartz - Vincent Reynaud-Lacroze - christopher thiery - Olivier Vigneaux - Valérie Vouligny w/ Caroline Fontaine
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🦁 How are Cannes Lions winners creating and shaping culture? ✨ We're excited to collaborate with Brands&Culture on this useful and insightful report. It reflects on this year’s Cannes Lions winners, and the trends that have emerged from some of the winning work. From inclusive sport and cultural activism, to seizing the moment and brands taking the lead, the report explores the different ways these incredible campaigns have shaped culture. Read the full report here 👀 https://lnkd.in/gibbBcCE Cannes Lions International Festival of Creativity
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Global head of gaming, Rachel Rakowski 🔜 Develop Brighton spoke to Digiday about how brands show up in gaming and how working with gaming influencers and developers can propel their activations forward. Read more in Digiday here: https://lnkd.in/eMcHQMin
Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone. Brands’ presence is rising inside video games, but actually getting users to spend time inside in-game branded experiences remains a consistent challenge. Simply building a branded world and letting it molder on the platform is not a successful strategy, and some creators have complained that Fortnite’s built-in discovery tool is ineffective at bringing new traffic to user-created maps. #gaming #fortnite #roblox In this piece by Alexander Lee, we speak to Rachel Rakowski 🔜 Develop Brighton of We Are Social, Tom Morris of GWI, Jan-Hendrik Heuschkel of Unlocked, and Gareth Leeding of Livewire.
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
digiday.com
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Join us on Wednesday 24th July at 10 am BST for our next episode of Black Perspectives - our Instagram Live series that spotlights Black creators. We'll be welcoming sports presenter and founder of Cheeky Sport, Joel Beya, who will be chatting to our host, Chenai Garikayi-Mendia, Assoc CIPD, about how he founded Cheeky Sport, what he's been getting up to at Euro 2024, and the importance of online communities. Tune in via our Instagram page here: https://lnkd.in/dXTs6FW