Brands&Culture

Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius? Worry not! We’ve got you. It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below) In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value. See what you think. We’d ❤️ any feedback from you, the B&C Community. P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶 And that gaming and grub should be an entire new Lions category? 🎮 🍲 Charlotte Williams Michelle Graves Vanessa Sawyerr Josephine Andrews Mark St. Andrew #CMOs #Creativity #Culture #BrandsnCulture #CannesLions

😎 Ready for the live B&C experience? ️ ⏰ Gentle nudge - this is your last chance to book your Early Bird tickets for Brands&Culture this November at Ministry of Sound in London. The discount runs out at the end of today - so book here to get £199 off your ticket: https://bit.ly/3Xn6o8i 🙌 Join us to learn how to build meaningful brands which make, shape and define culture to drive brand and business equity. You'll get to learn from 20+ experts who are prioritising culturally relevant and resonant marketing, and driving clear business results. Learn from: ▪️ Emilie Rose, Global Director of Cultural Marketing, Europe, adidas on How to Align Creative Effectiveness with Culture-led Marketing ▪️ Tom Rainsford, Chief Marketing Officer, Beavertown Brewery + Perla Bloom, Global Comms Planning, Expedia Group + Beth Bentley, Co-Founder, Tomorrowism + Charlotte Langley, Chief Customer Officer, Bloom & Wild with Five Hot Takes - What the **** is Culture? ▪️ Kenny Annan-Jonathan, Creative Director, Crystal Palace Football Club on Shapers, Creators and Unlikely Culture 'Makers' - What's Next? ▪️ Peter Semple, Chief Marketing Officer, Depop on Earning not Chasing Cultural Influence. How to Shape Rather than Attach Brands to Culture ▪️ Natalie Lee-Joe, Head of Brand, Marketing and Community, DELLI + Lars Silberbauer, Chief Marketing Officer, HMD Nokia Phones + Nneoma Ulu, Cultural Partnership Director, Bacardi Martini on How to Make Cultural Relevance and Curiosity a Critical Marketing Capability ▪️ Katie Jackson, Chief Marketing Officer, Channel 4 on Impact & Society: Carbon Skid Marks ▪️ Filip Nilsson, Executive Creative Director, Oatly on What's Next for the Plant-Based Milk Brand That Couldn't Keep Up with Demand? ▪️ Mat O’Brien, Executive Creative Director, Three UK + Nicole Pacitti, Sponsorship & Brand Activation Specialist, Three UK with How Three UK and Chelsea FC Made Women's Grassroots Football Front Page News ▪️ Aaron Cole, Chief Marketing & Growth Officer, The AA-X + Leila Fataar, Founder, Platform13 in conversation about Culture is NOT (JUST) A Marketing Issue: Cultural Impact as a Business Imperative ▪️ Katy Lubin, VP Brand, Lyst on It All Starts with Insight: Why Cultural Intelligence and Listening is the Basis of all Good Comms ▪️ Matt Watson, Executive Creative Director, Sips & Bites Europe, PepsiCo ▪️ Oyin Akiniyi, Head of Cultural Conversation, Chivas Brothers ▪️ Leyla Guilany-Lyard, SVP, Global Head of Communications, Tinder ▪️ Matt Stone, Marketing Director UK&I, Kimberly-Clark Register here today: https://bit.ly/3Xn6o8i #brand #culture #marketing

Brands&Culture is an event - bringing together marketers, cultural strategists and media owners to explore how brands can meaningfully meet people where they they want to be met. It's a deep and rich topic full of nuance and deserves dedicated debate. * We are not the experts * but we have assembled 21+ speakers who think about this all the time and are making a dent in culture. Speakers from adidas, Depop, Tinder, PepsiCo, Channel 4, and more... 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗧𝗼𝗱𝗮𝘆 - 𝗘𝗮𝗿𝗹𝘆 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗱 𝗥𝗮𝘁𝗲𝘀 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 7th November 2024, The Ministry of Sound, London Early bird tickets - £𝟯𝟰𝟲 𝘂𝗻𝘁𝗶𝗹 𝗔𝘂𝗴𝘂𝘀𝘁 𝟯𝟭𝘀𝘁 www.brandsnculture.com to view the full speaker line-up Brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. Hear from brand-side speakers who prioritise culturally relevant and resonant marketing, to drive clear business results. The early bird for 𝗕𝗿𝗮𝗻𝗱𝘀&𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗟𝗼𝗻𝗱𝗼𝗻 𝗿𝘂𝗻𝘀 out on 31st August! Book now to see 20+ experts share insights on: • How your brand can make a meaningful (non-exploitative, non hijacking) impact in culture • Why you should play the long-game, why is patience key and how to  • sustain momentum in cultural endeavours • What “good” cultural intelligence really means and how to spin it into gold • How you can get business buy-in to what might be perceived as “risky” or nontraditional marketing activities and convince internal stakeholders of a financial and brand payoff • Why misfires are inevitable, how can you mitigate them, and what you can learn from those who have been there, done that

🥃Chivas Brothers gets the drinks in! Following yesterday's Malibu/Tom Daley story (I'm still hunting for a Malibu dressing gown...) we're staying with Pernod Ricard to talk about Chivas Brothers - the scotch whiskey people. ⚽ Chivas Brothers made headlines a few days ago when it was announced that it had signed a multi-year partnership deal Arsenal F.C football club with its Chivas Regal brand. 🙌 To mark the partnership and celebrate the season's opening match, Chivas Regal will buy fans a round of Chivas Highballs at several local pubs. The giveaway will also extend to the first Arsenal Women’s game at Emirates Stadium in September against Manchester City Women. Sounds great! 🤔 Outside of this launch campaign, how does Chivas Brothers plan to leverage the cultural capital of being associated with one of the world's most famous football brands? And beyond this partnership, how does a premium brand create a culture that supports its status but still connects with audiences, especially Gen-Z? 😁 For the answers to these questions and lots more, it's probably best to ask Oyin Akiniyi, Head of Cultural Conversation at Chivas Brothers, who is an expert in all things cultural and one of the brilliant speakers at Brands&Culture's live event in November! 🚨EARLY BIRD TICKETS AVAILABLE UNTIL 31 AUG🚨 Book your spot here: https://lnkd.in/eE3MiE7a #brand #culture #marketing

🥥 Malibu, Tom Daley and an important message 👀 Here's an interesting behind the scenes look at the latest work from Wieden + Kennedy for Malibu, courtesy of Scarlett Sherriff in Marketing Beat. 🏖 We're all used to seeing warnings about the danger of drunk driving (remember Diageo and "Think Don't Drink"?), but in a neat pivot, Malibu (with the help of Olympic diver Tom Daley) warns holiday drinkers about the dangers of drunk swimming. It's one of those ideas that takes a moment to sink in, but when it does it seems so obvious! It's executed brilliantly (what we wouldn't give for a Malibu dressing gown), and the sight of Tom in knitted swimming trunks keeps the tone light, and stops the whole thing coming across as preachy. 🤔 In the piece, Malibu's Craig Max van Niekerk speaks to the challenge of balancing the lighthearted personality of Malibu with a serious issue. His advice? In short, you've got to be bold. What are the best examples of brands getting involved with public safety messages? #brand #culture #advertising https://lnkd.in/eqpVJ7YD

🇺🇸 Primania reaches new heights in the US! 🇺🇸 👕 Primark is ramping up a gear in the US as the budget clothing chain launches its first brand campaign there, courtesy of the folks at VCCP US. 🛍️ "Primark is unlike any other shopping experience, and it's about time more US shoppers got a taste of that." - says Brett Edgar in an article by Danielle Wightman-Stone for FashionUnited. 👗 The campaign, "That's So Primark", will attempt to "show American consumers what the hype is all about across the pond, and that they don't have to settle during their shopping experience. It's all about falling in love with the brand and its unique products again and again." (See the full Fashion United piece here: https://lnkd.in/esyiGaTq) 🤩 It'll be interesting to see how the Primark experience evolves for US consumers. We're imagining they won't bother with the Greggs concession, but the recent Rita Ora collab feels like the kind of association that would translate to the US. Will they replicate partnerships like the one with Stacy Solomon in the UK with more recognisable US personalities? 🤔 Additionally, Primark in the UK has often moved in the orbit of TV shows like 'Love Island'. Even though it wasn't an official sponsor, contestants from the show have been brand ambassadors. Is there a US TV or entertainment franchise that it can latch onto in the US to really embed itself in popular culture? #TV #Primark #Brand https://lnkd.in/eUwt7iQD

PJ is on the money about the naughty pleasure (no not like that) that generative AI brings to UGC... and the idea of creating content for micro audiences. It'll be interesting to see where this goes...

With three 60-second unconventional routines, Rachel Gunn suddenly became the most famous B-girl on the planet, but probably not in the way she originally hoped. But did Raygun really do anything wrong, or was she another example of an Olympic cultural mismatch? 🙃 Anyone who can stand on their head is a winner in our book... but here's our 60-second opinion... 🤔 WDYT? (Edit: it's been correctly pointed out that 'mismatch' is quite negative. It wasn't meant like that. Possibly, 'incongruence' is better or 'juxtaposition', but they're really hard to type with my fat thumbs!)

⚽ Getting cultural in the Premier League 👀 ICYMI - a member of the Brands&Culture family was featured in DAZED Magazine! 🏟️ Kenny Annan-Jonathan is the first Creative Director in a Premier League football club, and he's on a mission to make Crystal Palace Football Club a "cultural powerhouse". https://lnkd.in/ecuE5XQS 🤔 If you want to know more about Kenny's views on the cultural currency of fashion, football (and South London), you can catch him at Brands&Culture in November! 🚨EARLY BIRD TICKETS AVAILABLE UNTIL 31 AUG🚨 Book your spot here: https://lnkd.in/eE3MiE7a