Attention Marketers: 55% of under-24 gamers are more likely to buy a brand they see in a game. Livewire’s 2024 Next Gen Study shows Gen Z and Alpha are rewriting the advertising playbook. At least 63% of them play games 4-5 days a week; meanwhile, 65% say they find in-game branded experiences enjoyable and valuable. The survey canvassed 1,800 Gen Alpha, Gen Z and Millennial gamers, and the results show the fundamental unit of marketing attention is being disrupted, not just the core marketing channel. The easiest inroad to the under-24 crowd is gaming, but even that requires expertise on who your audience is, what they play, and how to engage with them authentically. Check out the full study in the comments, and let us know what you’re doing to hook the Next Gen on your brand. And if you don’t have a plan in the gaming sector, get in touch! Thanks to ADWEEK for featuring our CEO Tom Simpson #gaming #genz #gena #advertising #marketing
Livewire
Werbung Dienstleistungen
The leading Gaming Marketing and Gametech company. We create strategy and integrated campaigns for global brands.
Über uns
In game. Around game. For the love of the game. We are global leaders in gaming marketing and gametech, created integrated and immersive solutions that deliver targeted and measurable results for brands. Our global team of gaming natives solve brand problems and create opportunities for brands to build authentic and positive engagement with the gaming audience.
- Website
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http://livewire.group
External link for Livewire
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 11-50 Mitarbeiter
- Hauptsitz
- NY
- Typ
- In Privatbesitz
- Gegründet
- 2021
- Spezialitäten
- Gaming Marketing, Programmatic Marketing, Marketing Strategy, Talent Strategy, Publisher Partnerships, In Game Marketing, Around Game Marketing, Media Buying, Consulting, Digital Content, Social Engagement, Esports Marketing, PR, and Account Management
Standorte
Employees at Livewire
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Indy Khabra
Co-Founder @ Livewire | Gaming | Marketing | Adtech, Data, Ai | Programmatic | Advisor | IAB Board | Campaign 40 under 40
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Adam Fischer
Head of APAC at Livewire
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Max Hegerman - MAICD
Marketing Director | Innovation Strategist | Non Executive Director
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Tom Simpson
Gaming | AdTech | Digital Assets | Marketing | Investment | Startups
Aktualisierungen
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Check out the latest episode of the Programmatic Pulse pod featuring our very own co-founder Indy Khabra. Thanks for the invite Sean Halpin! #programmatic #ingameadvertising #gaming #advertising #marketing #podcast
📢 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐏𝐮𝐥𝐬𝐞 𝐍𝐞𝐰 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 📢 Ep.38 | Indy Khabra | Co-Founder at Livewire It's been in the works for a while and it's finally here. Great to speak with Indy. We take a look at Livewire's journey and Indy shares some golden pieces of advices. Listen to the full episode to find out! Chapters below 👇 🎙 Indy's Career Journey 🎙 Career in Australia 🎙 What is Livewire and their Solutions 🎙 The Key to Successful Brand Integrations in Gaming Environments 🎙 Gameview 🎙 Insights into Livewire's 2024 Next Gen Attention Study 🎙 The Journey of Raising a Series A 🎙 Collaboration in a Remote-First Environment 🎙 Common Traits in Successful Candidates 🎙 Indy's Career Advice **Episode links in the comments below** #gaming #adtech #programmatic #podcast
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Livewire reposted this
Pizza Hut 🤝 Xbox. Great to see our Pizza Hut clients taking Livewire's global gaming research and bringing it to life in partnership with Xbox. 💚 🎮 80% of Gen Z gamers enjoy fast food while gaming 🍕 62% of Gen Z stated pizza as the top fast food choice while gaming Brad Manuel Tori Horobin Abdul Rahman Tom Simpson Anthony Alexander
Pizza Hut partners with Xbox as part of new Together We Pizza campaign
https://retailtimes.co.uk
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Samsung Electronics UK debuts the Galaxy Z Fold6 in Fortnite Creative’s wildly popular Obby On A Bike, featuring exclusive in-game rewards, a Samsung Skybox experience, custom Back Bling, and more! 📺 Keep an eye for top gaming influencers Talia Mar, Koji, Jelly, and Slogo streaming the experience this week. 🙏 Hat tip to our partners Publicis Sport & Entertainment, Gamefam and Moisty Media for bringing the Fold Fever to life.
Samsung Electronics UK debuts the Galaxy Z Fold6 in Fortnite Creative’s wildly popular Obby On A Bike
livewire.group
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🗳️ Livewire is up for the vote in this years SXSW Panel Picker. 🗳️ We'll be exploring how AI can be good guy in driving business transformation. Taking real-life examples of how we've injected AI into the heart of our audience insights that are driving brands into the gaming space at scale. If you'd love to hear from our Chief Strategy Officer Gareth Leeding, the CEO of Max Retail Melodie van der Baan, the Founder of ShoBizzy Kevin Eberly and Alexander Lee from Digiday please give us a vote on the link below.
When AI Is The Good Guy
panelpicker.sxsw.com
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Pizza Hut 🤝 Xbox. Great to see our Pizza Hut clients taking Livewire's global gaming research and bringing it to life in partnership with Xbox. 💚 🎮 80% of Gen Z gamers enjoy fast food while gaming 🍕 62% of Gen Z stated pizza as the top fast food choice while gaming Brad Manuel Tori Horobin Abdul Rahman Tom Simpson Anthony Alexander
Pizza Hut partners with Xbox as part of new Together We Pizza campaign
https://retailtimes.co.uk
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Amazing to see the incredible Power of Care campaign and our partnership with MOHH, BBDO Singapore, Moisty Media and Vysena Studios still picking up awards a year on. 🏆 Abdul Rahman Adam Fischer Andrew Wray Gareth Leeding Brad Manuel Indy Khabra Anthony Alexander Shannon Donovan David Duffield Robert James
🚀✨ The 22nd edition of Campaign Brief's THE WORK was a record breaker! 🏆 This year, 226 agencies and production companies across APAC submitted. Recognized as a true record of creativity in the APAC region, THE WORK showcases the very best advertising of the year from Asia, Australia, and New Zealand. 🌏🎨 With a record-breaking 4,189 entries, we're incredibly proud of the team here at BBDO Singapore for making it on the list! 🙌👏 Special thanks to Peijuan Cai, Mabel Tan, Soong Ming Yun Tan Livewire, Melvin Kuek, Annabelle Tan, Ivan Ng, Amanda Ler, shermaine Law, and Alvan Poa. 🌟 Thank you, Campaign Brief, for this recognition. 🙏 #Fortnite #PowerofCare #TheWorkTheWorkTheWork #BBDO #BBDOWorldwide #creative #creativematters BBDO Worldwide BBDO Asia
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🎙️Shout out to Rec Gen for featuring Anthony Alexander on the Leaders Uncovered podcast. To hear more about the 🦁 mentality check out the link below. 👇
Founder @ Rec Gen | Host of ‘Revenue Leaders Uncovered’🎙️| Scaling World Class Exec & Sales Teams: US, EMEA & APAC | Average Cricketer🏏
EP#30 of Revenue Leaders Uncovered with Anthony Alexander, CRO @ Livewire Watch via Link: https://lnkd.in/ezThvB8r Summary of conversation: Anthony Alexander, the CRO at Livewire, highlights the importance of making sales fun and competitive within the team to keep everyone engaged and motivated. He believes that everyone is a gamer in some way, whether they realize it or not, and emphasizes the ability to find the gaming audience wherever they are. Cultural fit and team players are prioritized at Livewire when it comes to hiring. Anthony emphasizes finding individuals with the right mentality and drive, rather than simply looking for those with extensive experience or connections. The company has a rigorous process of vetting candidates, including assessing their commitment and tenure at previous companies. Transparent communication and authenticity are highly valued at Livewire. Both Anthony and myself emphasize the importance of being honest and authentic with clients and being transparent with each other. We believe that these qualities contribute to better relationships, both internally and externally. Focus, mentality, and teamwork are key factors for success at Livewire. Anthony believes in creating a training mentality and emphasizes the lion mindset. He also highlights the significance of having a team-oriented approach and empowering team members. I echoed the importance of focus and mentions the power of being transparent and authentic in building relationships. #podcast #ep#30 #revenue #leadership #sales
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🎙️Thanks to Gamesforum for featuring our Co-founder Indy Khabra on the Mobilize and Monetise podcast. Check out the session below. 👇
📱 We are thrilled to announce the launch of our new podcast, Mobilize and Monetize! Join Head of Content, Mariam Ahmad, for a bi-weekly deep dive into all things mobile gaming. From Ad Mon and UA strategies, to insider tips from industry leaders, we've got it all covered. In our inaugural episode, we chat with Livewire's Co-founder, Indy Khabra, known for his transformative work with giants like FORTNITE, Activision Blizzard Entertainment, and Candy Crush. Dive into a discussion on pioneering advertising collaborations, seamless ad integration technologies, and tailored strategies for diverse markets. Indy also covers success with big brands, and offers first-hand insights into overcoming industry challenges, future trends in mobile game advertising, and essential tips for developers looking to enhance ad revenues. https://lnkd.in/e-mXNnGy #mobilizeandmonetize #admonetization #useracquisition #mobilegaming #gamingindustry #gamegrowth #adtech #mobilemarketing #gamesforum #podcast
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Thanks to WIRED Consulting and J.P. Morgan for including our very own Brad Manuel in their deep dive into the future of the gaming economy. Check out the full report here > https://lnkd.in/eSgqT_dV
What's the future of the gaming economy? How is AI reinventing treasury? And why do you need to care about 'SoftPOS'? Find the answers to all this and more in the fourth volume of Payments Unbound. Created in partnership with J.P. Morgan Payments, the latest issue shines a light on the hidden ways that paytech connects and enables our world, drawing on expert commentary, fresh reporting and beautiful visualisations to bring those stories to life. We hope you enjoy reading it as much as we enjoyed working on it. Read it in full here: https://lnkd.in/eSgqT_dV With thanks to our brilliant contributors: Dilip Kumar, VP of Applications at Amazon Web Services, Rehana Riyawala, Vice President at SEWA TRADE FACILITATION CENTRE, Xavier Casas Turu, Director of Corporate Development at Clip, Jeff Breen, Co-Founder of Fundify, Jessica Williams-Oestmann, Director of Operations at American Financial Solutions, Dr. Ankita Gangotra, PhD, Associate at the World Resources Institute, Dr. Emily Grubert, Professor of Sustainable Energy Policy at the University of Notre Dame, Ann-Kristin Koch, Chief Communications Officer at Climeworks, Gopi Billa, Leader of U.S. Financial Services Strategy and Market Sensing at Deloitte, Dan Prud'homme Assistant Professor at Florida International University College of Business, Amit Levi, SVP of Product Management at Papaya Global, Charles de Rougé, Head of Banking and Settlement at Boku, Adam Lee at Boku, Jonny Nash, Senior Director of Global Payments at Papaya Global, Matt McKinney, Co-Founder and CEO of Loop, Duncan Bowring, Director at Accenture Gaming, Brad Manuel, Founder of Livewire, Jordan Schuetz, MBA, Community Organizer of SF Game Development, Nasir Memon, Dean of Computer Science at New York University Shanghai, Andrew Shikiar, Executive Director and CEO of FIDO Alliance, Vinod Vaikuntanathan, Professor of Electrical Engineering and Computer Science at MIT, Blanka Horvath, Associate Professor in Mathematical and Computational Finance at the University of Oxford, Nicola Bates, President and CEO, Siemens Capital Company, Alan Torrance, Head of Open Source for Payments at J.P. Morgan Tony Wimmer, Head of Analytics and Insights at J.P. Morgan Payments Benjamin Stoner, Product Management Executive for Gaming at J.P. Morgan. Mike Frost Specialist at J.P. Morgan, Steven Bufferd, Managing Director of Trust and Safety Products at J.P. Morgan, Vincent Meluzio, Product Solutions Director, J.P. Morgan