The 2024 Digiday Awards Europe are now open for entries, with ten new categories including Campaign of the Year, Best Use of Retail Media, Marketing Executive of the Year and more. Enter by September 6 for the best rate.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Data-driven over broad-spectrum approaches enable advertisers to convert undecided voters amid high ad costs and limited inventory. Sponsored by Seedtag.
How AI and contextual targeting help gain voter attention for the 2024 election
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“We’re seeing an uptick in [programmatic], but I think that’s just a sign of the maturation and where we sit from a business perspective and how agencies and sellers will be doing business in the future,” said one head of investment who spoke on condition of anonymity. The buyer cited optimization and keeping order across a wider swath of video investment options as the prime motivator to cutting deals through machines rather than relationships. “I’m talking about optimization to reach and frequency across all of video — that’s why it’s important,” the buyer explained. “As opposed to you buy one thing via direct IO [insertion order], and then buying the rest of it programmatically. You lose vision of where all the pieces are playing. If you can do it programmatically, you can have it all in the same place and optimize everywhere.”
Programmatic pushes its way into the upfront bazaar
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Display ads aren’t going anywhere anytime soon. There’s probably one to the right of this page — but did you notice it? This year, marketers and CMOs continue to tap into the $225 billion online advertising business to serve targeted content and ad campaigns that are relevant, engaging and, above all, valuable to audiences. And ad spend on digital banners for mobile and desktop is projected to grow 9.4% and 3.8%, respectively, this year, according to Statista. In Digiday’s first-quarter 2024 survey, a larger percentage of respondents (75%) said that they currently use display ads compared with those who said they used display ads at the same time last year (61% of respondents) — an increase of 14 percentage points. Display ads are a trusted media channel among most marketers due to their accessibility and proven outcomes. “Display, to me, is still the easiest channel to buy,” said Laura Knebusch, svp of CPG marketing and consumer experience at household products manufacturer Georgia-Pacific. “I would say it delivers an effective and efficient outcome for us.”
CMO Strategies: A guide to display ads — benefits, obstacles and trends
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It’s been three months since Google delayed its third-party cookie deprecation deadline, but publishers have not restarted their independent tests of #PrivacySandbox in earnest. And recent studies evaluating the Privacy Sandbox’s performance from ad tech platforms Criteo and Index Exchange, haven’t assuaged publishers’ beliefs that the Sandbox simply is not worth their time, thanks to less than stellar results. In this piece by Kayleigh Barber, we speak to Justin Wohl of TV Tropes.
Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance
digiday.com
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Eight years ago, less than 10% of the creators that talent management firm Whalar worked with were full-time #creators. As of last year, that share had more than flipped. “Ninety-five percent of the creators we worked with were full-time creators. 70% of the creators we worked with, we were working with their manager or agent. And 20% of them had at least one employee,” said Whalar Group co-CEO and co-founder Neil Waller 🐳. In other words, the level of professionalism among individual video creators has increased fairly dramatically. In this piece by Tim Peterson, we also speak to Damian Skoczylas and Paul Telner of Viral Nation.
How talent managers see creators’ professionalism levels increasing
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A May outage involving the #GooglePrivacySandbox APIs put the stark realities of #GoogleChrome, the world’s most popular web browser, deprecating support for third-party cookies into focus for many in ad tech. While Google’s engineering team was quick to make the requisite repairs and little-to-no data was lost as a result of the outage, according to sources, ad tech companies, advertisers and publishers alike all got a glimpse into the future. In particular, it underlined how many face a level of dependency on Google that has created a widespread sense of unease, with separate sources pointing to the myriad issues they have with Google’s existing terms of service required to participate in the #PrivacySandbox. In this piece by Ronan Shields and Seb Joseph, we speak to Anthony Katsur of IAB Tech Lab.
'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal terms
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Digital and direct mail are uniting in effective omnichannel marketing strategies. Sponsored by Adstra.
Why the lines between digital advertising and direct mail are blurring
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In September 2023, it was reported that Teads owner Altice Group had appointed Morgan Stanley to advise on the divestiture of the ad tech asset it acquired for $307 million in 2017, with multiple parties telling Digiday that such talks have intensified in recent weeks. Teads’ chief marketing officer, Natalie Bastian, noted the company’s policy to “not comment on M&A rumors” when Digiday approached for clarification. Although, it is understood that rumors of an imminent sale have been bubbling internally in recent weeks.
Teads is exploring sale options as M&A in ad tech heats up
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Client expectations are constantly changing for media agencies. With a number of businesses run by #millennials and #GenZ, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of #B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were millennials and Gen Z, with millennials accounting for more than half of all business buyers. In this piece by Antoinette S., we speak to Wendy Lurrie of Triptent, Erin (Ritter) Allsman, APR, Kelly Higgins of Doremus+Co, Stephanie Mace of Code3, Christina Downey of Geletka+, and Patrick Culhane of Brunner.
Clients want agencies to deliver industry expertise, agility and empathy, new research finds
digiday.com