Whalar

How can you find the right Creators for your brand campaigns? And how can you manage these partnerships effectively? 👀⚡️ If you'll be at CreatorFest, you'll find out! Join us on 10/24 as our EMEA Client Business Lead Alex Elton-Allisett and Oatly's Social Content Lead Anni Tjebbes share practical strategies for selecting Creators that align with your brand values and how to build trust through transparent, collaborative relationships. Learn more here: https://lnkd.in/exqUKqxm #Whalar #CreatorEconomy #CREATORFEST24

"Creator newsletters remove the 'fairweather fans.' From a brand perspective, sure, you maybe don’t get a million eyeballs, but you’re probably getting 100,000 of the most engaged eyeballs.” Our President of Whalar Talent, Victoria Bachan, chats with Ad Age about the rising trend of Creators launching newsletters on platforms like Substack and Beehiv, and what brands should know about sponsoring them. The article also includes insight from #WhalarTalent Coco Mocoe! 💡⚡️ Read more here: https://lnkd.in/gDbCwtJU #Whalar #CreatorEconomy 

Check out #WhalarTalent and TikTok star Nyane Lebajoa gracing the cover of Cosmopolitan Netherland's August/September Issue! 🤩⚡️ Nyane is making waves in the beauty world with her captivating NPC content. In her recent Cosmopolitan feature, she opens up about the journey behind her online persona, sharing insights on her upbringing, and what's next for her growing empire. If you're in the Netherlands, make sure to grab a copy! #Whalar #CreatorEconomy

Check out our President of Measurement & Analytics, Gazmend Alushi on the Shorty Awards' 'It's No Fluke!' podcast! Tune in as he shares what many get wrong about measuring the Creator Economy, and how you can get it right. 💡⚡️ Listen here: https://lnkd.in/ewYdJ4qy #Whalar #CreatorEconomy

We couldn't be more proud to announce that our Co-CEO and Co-Founder, Neil Waller 🐳, has been inducted into the American Advertising Federation's Advertising Hall of Achievement! This prestigious honor recognizes standout leaders who are making a lasting impact in the advertising community and leading the industry forward. 🎉 Neil’s journey is nothing short of remarkable. As an outsider who boldly entered the advertising world, he’s reshaped and professionalized the landscape for creators, turning Whalar Group into a global leader in creator-brand collaborations. Huge congrats, Neil! 🙌⚡️ Check it out: https://lnkd.in/gG8mKTtD #WhalarGroup #AAF #CreatorEconomy

“I would say now, the content usage right of IP is the single biggest factor that allows creators to charge greater rates for working with brands." Our Co-CEO and Co-Founder Neil Waller 🐳 chatted with Digiday about how creators are paying closer attention to brand contracts as they seek to protect their intellectual property. 📱⚡️ Full article: https://lnkd.in/gR6BtdSh #WhalarGroup #CreatorEconomy 

"It’s listening to where brands are, where they want to get to, and it’s understanding, as importantly, where the creators are coming from on an individual level [and] what they’re willing to collaborate on. Our mission here is liberating the creative voice." Our President of Umi Games, Tom Parry chats with Net Influencer about his vision to transform how companies connect with young audiences through the immersive worlds of gaming platforms. 🎮⚡️ Full article here: https://lnkd.in/eidPakn3 #UmiGames #CreatorEconomy

"The U.S. is a leader in this space, so it is our duty to continue to create a framework that allows the Creator Economy to be an equitable, diverse and protected space." Our President of #WhalarTalent, Victoria Bachan shares key takeaways from last week's The White House's Creator Economy Conference with Campaign US! 📱⚡ F️ull article: https://lnkd.in/dpAbi3FQ #Whalar #CreatorEconomy

"I began working with creators when I joined Whalar in 2018. Many creators did not have talent agents and also were working traditional day jobs. Fast forward to today, most creators who earn over £100k per year have an agent and the space encapsulates more specialised topics which makes for better, diverse and more substantive work. We are very much in the age of co-creation which is a positive step forward for our industry." Our newly-appointed Whalar Group EMEA President, Emma Harman chats with LBBonline - Little Black Book about her journey to becoming a Creator Economy maven, the biggest questions for creator marketing right now, and more! Full article: https://lnkd.in/gZKbgbfb #WhalarGroup #CreatorEconomy

“It feels really nice to finally have almost a sense of legitimacy from the highest power in the country. Saying: ‘Oh hey, what you guys do isn’t a joke. It’s real, it’s powerful, it’s massive, it provides jobs and major economic impact.’” Our President of #WhalarTalent, Victoria Bachan, shares her insights with The New York Times on attending the White House's inaugural conference this week on the Creator Economy, where Creators took center stage. Full article: https://lnkd.in/gPArxse6 #Whalar #CreatorEconomy