American Advertising Federation

It’s Board Orientation Day! Our new Chairs and Vice Chairs received an in-depth look at all things AAF. Big thanks to Board Chair Jack Bamberger, Board Vice Chair Jacki Kelley, Council of Governors Chair Stephanie Price, Ad 2 National Chair Erika Rodriguez, NEEC Chair Jeff Sheets, and Mosaic Council Chair Ernest Meadows for participating 😊

⭐️ The Mosaic Awards shortlist is here! ⭐ We are thrilled to announce the incredible brands, agencies, and individuals who have made it to the shortlist for the Mosaic Awards. These nominees represent the best in the industry, championing diversity, equity, and inclusion in advertising and media. Stay tuned for the official press release, where we’ll reveal the honorees who have made a significant impact in creating a more inclusive world. Haven’t purchased your tickets yet? Be sure to do so soon, you won’t want to miss it! aaf.org/mosaicawards #AAFMosaicAwards The 2024 Mosaic Awards Shortlist — Integrated Creative Campaign “Black Don’t Crack” Ad Council+ Droga5 “Banned Book Club” Digital Public Library of America + FCB Chicago “Runner 321” adidas + FCB Canada — Student Impact Award “Racism In Maternal Healthcare Is Deadly” RHImpact + University of Oklahoma “Sound Of Pleasure” Lelo + Miami Ad School “Reclaim Your Composition” 23andMe + Brigham Young University — DEI Student Program “Moguls In the Making: Mogul Made” Ally “Ogilvy School Of Creativity: Chicago” Ogilvy “HBCU School Of Music” ROCK THE BELLS Mars/Wrigley: M&M’S — Excellence In Supplier Diversity “More Than That with Gia Peppers” General Motors, Procter & Gamble, Kroger, Mastercard + dentsu “Paco End-To-End Inclusivity” PACO Collective — Allyship to Advocacy “Black Black Friday” DNA “Dreamcaster” Michelob ULTRA + FCB New York “The MTN DEW Real Change Challenge” Mountain Dew Ice + OMD USA — Innovative Narratives “Change The Bill” Native Women's Association of Canada VMLY&R (MA) “Black Don’t Crack” Ad Council + Droga5 “Legacy In The Making” Team One  — Data Driven Transformation “Impact of Women’s Rights and Bodily Autonomy on Brand Marketing” GroupM “Honda Scenic Audio” American Honda Motor Company, Inc. + VMLYR “Inployable” Canadian Down Syndrome Society + FCB Canada — Workforce Inclusion Critical Mass Omnicom Health Group

FREE Webinar from AAF Corporate Partner Infillion: The Secrets to Capturing Attention in a Non-Linear World, September 4 at 1pm ET. Are your ads capturing true consumer attention? Join Infillion and Adweek, where they'll explore exclusive research on consumer and media buyer attitudes toward ads and attention. Register here: https://ow.ly/p1z850T4jsG

🥁It's time for the BIG REVEAL ....🥁 We’re happy to announce the 2024 Class of the Advertising Hall of Achievement— nine incredible individuals who are changing the advertising game and positively impacting their communities! Imani Ellis, Founder & CEO, The Creative Collective — Bianca Guimaraes, Partner & Executive Creative Director, Mischief @ No Fixed Address — Sanja K., Founder, CEO & Executive Creative Director, ONA Creative — Danisha Lomax, EVP, Head of Client Inclusivity & Impact, Digitas — Karen Short, Global Executive Creative Director & Managing Director, Sustainability, Accenture Song — Neil Waller 🐳, Co-Founder & Co-CEO, Whalar Group — Melanie L. Washington, Esq., Principal, Head of Global Contract Advisory, MediaLink — Marques Zak, Head of Multicultural Marketing, American Express The recipient of the second-ever Advertising Hall of Achievement Cultural Force Award is Writer, Producer, Actress and Entrepreneur, Issa Rae. We’ll celebrate the night away with this year’s Class on November 21st at New York’s Pier Sixty. Get to know the inductees and snag your table before the event SELLS OUT 😱aaf.org/ahoa #AHOA2024

🎉 Judging for the Mosaic Awards is a wrap!! A huge thank you to TikTok for hosting us! 🌟 We're so grateful for our incredible Mosaic Awards Council of Judges for their dedication, insight, and passion. Your commitment has been instrumental in recognizing the most impactful and memorable work in our industry. The diversity and creativity showcased this year have been truly inspiring, reflecting the power and necessity of inclusive storytelling. We can't wait to celebrate the winners and continue championing excellence in advertising. Stay tuned for more updates and join us in honoring those who break barriers and set new standards on September 26th! 🏆✨ 2024 Mosaic Awards Jury Humberto M. Belli, Creative Director, Walton Isaacson Jindai Joseph, ECD, Elite Media Kevin Lee, Account Supervisor, AKQA Chris Mendez, Creative Director, Translation Cristian Palma, Founder, Off the Cuff Joon Park, Strategy Director Scott Reed, Global Industry Lead, Meta Michael Roca, Executive Director, Cross-Cultural Center of Excellence, Omnicom Media Group Jason Rosario, Chief Diversity, Equity, & Inclusion Officer, BBDO Worldwide Samantha Sam, Sr. Project Manager, FCB Donovan Triplett, Brand Strategy Director, Wieden+Kennedy Kai J. Weidie, SVP, Diversity, Equiity and Inclusion, dentsu Michanda Young, Marketing Program Manager Consultant #AAFMosaicAwards #DiversityInAdvertising #TikTok

📢 We're excited to announce Kai J. Weidie, SVP of Diversity, Equity & Inclusion at dentsu as the first-ever Mosaic Awards Jury President! 🌟 Under her exceptional leadership, Kai guided the judging process with integrity, ensuring it was fair, unbiased, and reflective of the highest standards. Her dedication to championing diversity and excellence in our industry has set a new benchmark. Join us in celebrating our soon-to-be-announced honorees at the Mosaic Awards on September 26 in NYC!🏆✨ #AAFMosaicAwards

@Smokey Bear is hitting the big 8-0 this year! The AAF is proud to join the Ad Council in celebrating Smokey Bear’s eight decades of wildfire prevention! Since 1944, Smokey Bear has educated generations of Americans on the importance of preventing human-caused wildfires. Happy Birthday Smokey Bear! #SmokeyBear80 #OnlyYou #WildfirePrevention #SmokeyTurns80 #SmokeyBearBirthday

Congratulations to our HBCUs for Advertising Fellowship Campus, Alabama Agricultural and Mechanical University on their win in the annual pitch competition sponsored by UM Worldwide! The winning team included: ✨Amirah Ali ✨Ashley Alexander ✨Joseph Tilaye ✨Tyelon Tate A special thank you to UM for facilitating this experience year after year, iHeartMedia for providing this year’s brief and Google for giving our students a lens into your world. We appreciate everyone’s support in making this an amazing experience for our H4A Fellows! We are also grateful for our AAF faculty leadership, Dr. Alicia Cooper, Alabama A&M’s Faculty Advisor and the team’s coaches, Michael Edwards & Katelyn Tyrrell, IPG Mediabrands and Prof. Steve Hall, University of Illinois Urbana-Champaign. Interested in supporting the HBCUs for Advertising Fellowship for the 2024-2025 school year? Are you an HBCU campus that would like to join the program? Email our Mosaic Center’s academic programs manager, Erica Blake to learn more about opportunities: [email protected]

"Politics is a fundamental part of the brand marketing matrix." Check out the convo between Advertising Hall of Achievement Inductee, Bozoma Saint John and Advertising Hall of Fame inductee, Richard Edelman where they discuss "when brands meet societal resistance" and the future of purpose.

Are you an advertising professional age 32 and under? Then Ad 2 is for YOU! AAF's Ad 2 Chapters provide opportunities for young professionals to participate in career development and community engagement through networking events, continuing education seminars, and public service initiatives. Learn more about Ad 2 and find a chapter near you at ad2.org. Read what Erika Rodriguez, Ad 2 National's Chair, had to say about #WhyAd2: "I have met some of my very best friends in this organization, they have helped me grow, given me new perspectives, and taught me that together we can impact this industry for the better. This organization has kicked off my leadership experience and challenged me into new learnings that have shaped who I am as a leader."