Association of National Advertisers

Introducing the ANA's new MarTech Foundations Certificate Program. This comprehensive training curriculum, developed in partnership with Transparent Partners, is your pathway to master the complexities of the rapidly evolving marketing technology landscape. Learn more at https://shorturl.at/UBD86

Tune into The Champions of Growth podcast as MuteSix President JuHee Kim and host Matthew Schwartz delve into the crucial conversations marketers should have before aligning their brand with cultural moments. https://shorturl.at/gaCl5

How does transparency create an advantage for buyers? To start, working with partners who offer transparent reporting and create transparent classifications of inventory. Read more from Stacy Bohrer in the Association of National Advertisers here: https://bit.ly/3MGiKTb #DemandMore #DemandTransparency

Ready to supercharge your marketing skills? 🚀 Join our Empowerment AI: Marketing Bootcamp. This extensive workshop will unveil how to wield the power of Generative AI, transforming it into your personal strategic advantage. Cord Silverstein Learn more at https://shorturl.at/T9zHU

Check out new features of Carlos Santiago in MediaPost and The Association of National Advertisers! Based on research, the 2024 Paris Olympics ads outperformed Super Bowl ads by 44% in inclusivity, showcasing the impact of cultural relevance. Additionally, AIMM's Co-Founder, Carlos Santiago, shares how brands that embrace inclusivity see stronger results across all metrics. MediaPost: https://lnkd.in/gEnY_X95 ANA: https://lnkd.in/gPpKD7Bz Finally, download our new report on "The State and Outlook of Inclusive Marketing", where we break down the successes and ongoing challenges in creating a truly equitable marketing ecosystem. Get access now: https://lnkd.in/giyraRvg

Exploring the dynamic landscape of 2023 and 2024: A world reshaped by generative AI and transformed through data-driven marketing. https://shorturl.at/KUizU

Summer deals are tempting, but are they the ultimate solution for fast-food brands? https://shorturl.at/2DdGP

Dollar General, the largest retailer in the U.S., is shaking up retail media with their innovative approach. We’re thrilled to highlight their winning strategies at Association of National Advertisers commerce event next week in Dallas! Join us 8/28 as Tyler Lusebrink Director of Ad Sales at Dollar General, and Angela Myers, SVP of Retail Media at G-Comm, share how Dollar General Media Network is transforming retail media for success. Learn more: https://lnkd.in/gEmFBxqv

As marketers take more responsibility for revenue and buyers dodge sellers, lead nurture can no longer be an afterthought. https://shorturl.at/xnmXt

Shine a spotlight on email marketing excellence. 🌟 The ANA Email Excellence Center is now accepting nominations for our top awards. Mark your calendars, as the last day for submissions is August 25! Learn more at https://bit.ly/3yYdvL1