GLOBAL CMO GROWTH COUNCIL

Our industry lacks the robust and reliable talent pipeline necessary for it to perform at its full potential. CMO delegates at the Leadership Assembly in Cannes prioritized the Growth Council's "CMO Homecoming" Initiative to bolster the university system inside the classrooms this fall. CMOs from around the world are called to participate nore: https://lnkd.in/eX6w-eFN Nick Primola Gord McLean Malinda Logan Meghan Medlock Association of National Advertisers ANA Educational Foundation Elizabeth Rutledge Julia Goldin Ann Baird Liz Kneebone Alexandra Salomon Noelle Boddewyn CMO Collaborative

We have established a new partnership with global business, media, and insights leader - Bloomberg Media to accelerate innovation and growth in our industry. Together, we will leverage Bloomberg's vast resources and expertise to advance the priorities and initiatives identified by CMOs around the world to create and accelerate impactful change. Stay tuned for exciting updates and opportunities from this powerful partnership! Nick Primola Kristine Durr Marissa Catapano Anne Kawalerski Bloomberg Media Ann Baird Liz Kneebone Meghan Medlock Alexandra Salomon Bob Traino Noelle Boddewyn Association of National Advertisers Cannes Lions International Festival of Creativity Fiorenza Plinio Simon Cook PACE PR RooneyPartners Rose Levy

The Global CMO Growth Council convened at Cannes for the seventh year, gathering CMOs to prioritize initiatives for the remainder of 2024. Key priorities include integrating generative AI, solving measurement challenges, applying creative effectiveness standards, building a talent pipeline, evolving a universal competency framework, promoting inclusive and sustainable marketing, and elevating B2B marketing. These initiatives will guide action plans for 2025, to be activated at the ANA Masters of Marketing Conference in October. CMOs are called to contribute to these efforts. Read more in this article published by Nick Primola: https://lnkd.in/ex7JcsCg Ann Baird Association of National Advertisers Liz Kneebone Meghan Medlock Alexandra Salomon Cannes Lions International Festival of Creativity RooneyPartners Pace Public Relations

The Drum's Gordon Young gathered the Grosth Council’s Nick Primola, Carmen True of Qualcomm and Luiz Felipe Barros of Channel Factory to discuss how chief marketers accelerate business growth by exercising greater influence in the C-suite The Drum reports that just 20% of marketers believe the CMO is viewed as being equally influential as other C-suite executives, while 58% of marketers do not see their primary role as developing and executing marketing strategies or aligning marketing goals with overall business objectives. And, a staggering 73% of marketers struggle to demonstrate a clear return-on-investment (ROI) from marketing activities. All of these perceptions are within our power, as a collective marketing community, to change. Read more from Nick here: https://lnkd.in/eDxARiJC - Watch the interview here: https://lnkd.in/eZQvxhWT Cannes Lions International Festival of Creativity Association of National Advertisers PACE PR Liz Kneebone Alexandra Salomon Ann Baird Meghan Medlock RooneyPartners

Founded in 2018 at the Cannes Lions International Festival of Creativity, we’re the only global leadership body for CMOs driving the marketing agenda. Join our conversation: https://lnkd.in/etZKk8rt #CannesLions2024 #CMO #MarketingLeadership #GlobalCMOGrowthCouncil

Direct from Cannes Lions International Festival of Creativity: In a session sponsored by Autodesk, featuring insights from Official Growth COuncil insights partner Bloomberg Media, Sherina Smith (American Family Insurance) shares her experience in unlocking marketing-driven growth by partnering more effectively with her CEO and CFO. The Growth Council and Association of National Advertisers and McKinsey & Company developed a foundational and consequential playbook that builds on Sherina's experience to help CEOs (and CFOs) better understand and assess how marketing can bring value to their business. Getting this right will significantly elevate how the business community understands and values marketing, brand building and creativity in driving growth to accelerate our industry forward. Share this link with your CEO - immediately: https://lnkd.in/eUSFm2hX Nick Primola Ann Baird Ed See Robert Tas Meghan Medlock Alexandra Salomon Liz Kneebone PACE PR RooneyPartners

Direct from Cannes Lions International Festival of Creativity: During teh Leadership Assembly, sponsored by Netflix, Growth Council Talent and Marketing Organization Co-Chairs Julia Goldin (the LEGO Group) and Elizabeth Rutledge (American Express), along with Paul Coxhill (LIONS), announce the launch of CMO Homecoming during Leadership Assembly. Beginning Fall 2024, CMOs could have an opportunity to connect with their alma mater -- or a school of their choice, to showcase their career successes, share their expertise with new talent, extend brand visibility for their company, and create a pipeline of entry-level talent. More here: https://bit.ly/4c6DApP Nick Primola ANA Educational Foundation Gord McLean Malinda Logan Marni Gordon, ACC Meghan Medlock Liz Kneebone Alexandra Salomon Ann Baird Association of National Advertisers PACE PR RooneyPartners

Live from Cannes Lions International Festival of Creativity: During the Leadership Assembly sponsred by Netflix, Growth Council Data, Technology, and Measurement Working Team Co-Chairs Raja Rajamannar (Mastercard) and Tamara Rogers (Haleon) announce launch of 2024 CMO’s Guide: A Compendium of Cases from Brands Driving Business Growth and Innovation with Generative AI. CMOs from around the world share how leading brands across many industries are successfully implementing Generative AI into their marketing strategy. Acces now: https://bit.ly/3RsM4zj Nick Primola Association of National Advertisers Alexandra Salomon Ann Baird Liz Kneebone Meghan Medlock PACE PR RooneyPartners

Establishing gold standards and strategic frameworks for creativity is essential to driving business growth, and has been a core priority for Growth Council CMOs from the start, seven years ago. During our Leadership Assembly in Cannes, Fiorenza Plinio - the Global Head of Creative Excellence for Cannes Lions International Festival of Creativity discussed how top brands are integrating today's best practices into their marketing strategies. Our goal is to institutionalize universal gold standards for full-funnel creative effectiveness that will guide the industry forward. Discover how you can elevate your creative strategies and set new benchmarks for the industry: https://bit.ly/3E1IZzk Nick Primola Simon Cook Ann Baird Meghan Medlock Liz Kneebone Alexandra Salomon Association of National Advertisers PACE PR RooneyPartners

For the seventh year, the Global CMO Growth Council convened an international delegation of CMOs from top brands to take real and collective action to accelerate business growth and industry growth. No one else in the world is doing this. No one. Learn more about how you can help transform our industry into a force for business growth and societal good at https://bit.ly/3E1IZzk Nick Primola Dean Aragón Elizabeth Rutledge Julia Goldin Dara Treseder Marc de Swaan Arons George Hammer Fiorenza Plinio Marie Gulin-Merle Rupen Desai Ryan Verschoor Bob Liodice Latha Sarathy Bill Tucker Christine Guilfoyle Spencer Fox Carrie La Ferle, Ph.D. Marc S. Pritchard Katja Iverseni Nicola Mendelsohn CBE Charisse Hughes Renata Ferraiolo Steven Edwards Jennifer Chase Rankin Carroll Francine Li Christy Cooper Paul Coxhill Benji Baer Chris Miller Ranganathan Sundaram Samrat Sharma Ann Baird Liz Kneebone Meghan Medlock Alexandra Salomon Bob Traino Association of National Advertisers PACE PR RooneyPartners