Channel Factory

📹 Did you know? 68% of consumers turn to YouTube for purchase decisions. With parents heavily influenced by their Gen-Z and Gen Alpha kids, online and social media ads play a crucial role. Partner with Channel Factory this school year to reach ‘Back to School Shoppers’ on YouTube, and amplify your campaign’s impact through contextually relevant and brand-safe channels. Learn more, https://lnkd.in/gYHwAsP2.

🎥 Tune in as Bill Schild, GM of Americas at Channel Factory, and Jake Marx, Global Head of Partnerships at Stagwell, discuss the shift to CTV and its impact on brands. Learn how Channel Factory is aligning brands with the right content on YouTube to navigate this evolving landscape. Watch the full video for more about the latest advertising trends, https://lnkd.in/gDwAK8mx. #CannesRewind #CTV #AI #YouTubeAdvertising #ContextualAdvertising

⛳ Wrapping up our inaugural Northern Golf Day at Mottram Hall Hotel! It was the perfect day for tee-time. Big shoutout to the Channel Factory UK team—Danielle Howard, Olivia Waite, David Guy, David Winstone, Michael Hehir, James Woods, and Rob Blake—for making it a memorable event for our trusted partners. Can't wait to do it again next year! 🏌️♂️ #GolfDay #ChannelFactoryUK

#CannesRewind 🌴 Catch this powerful moment from Phil Cowdell’s discussion at Cannes Lions International Festival of Creativity, where he tackles the issue of bias in AI and why human moderation is essential for it to work effectively. 🤖 Watch the full conversation on our YouTube channel, in partnership with VideoWeek, for more insights, https://lnkd.in/gBYAU5KR #CannesLions #AI #TechForGood #BiasInAI

🗞️ Our Chief Strategy Officer, Phil Cowdell, featured in the latest Association of National Advertisers article, sheds light on the evolving role of DEI in the industry. While political and economic challenges persist, Phil emphasizes the importance of staying true to long-term DEI goals. “Brands can and should continue to pursue DEI priorities outside the spotlight without the performative, soap-box bravado of so much mission-driven advertising.” Read more, https://lnkd.in/gJWhMtv8. #ThoughtLeadership #DEI #MarketingStrategy

🎒 Back-to-school shoppers are flocking to YouTube for inspiration, with 70% of viewers purchasing after seeing a brand advertised on the platform. Don’t miss out on this opportunity—download our Back to School Advertising Guide to learn how to reach parents and students effectively on YouTube this season. 📚 Get the insights you need to drive results, https://lnkd.in/gYHwAsP2. #YouTubeAdvertising #BrandSuitability #ContextualAlignment

🏓 Thanks to everyone who joined us at CityPickle in New York last week for a few rounds of pickleball. It was a blast connecting and enjoying some friendly competition together. 👏 Until next time! Matt Deane, Alison Fernandez, Evan Marin, Taylor Fields, Jolysa Oyervide, Ginger Taylor-White, Brad Stockton, Zoe Ng, Brandon Gomez, Justina Teresa Santiago, Patrick Clarke, Ricky Treanor, Toni Marotti, Coleen Tergevorkian, Olivia Schiekofer, Corin Klein, MBA, Kelsey Butcher, Tiffany Lo, Tyler Jaramillo, Rufino Balayo, Louise Meehan, Jack Wrightson, Seb Goh, Andrea V. Alva-Araya, Emily Markunas, MBA

🔍 Channel Factory’s Marketing team is #hiring a Global Sales Marketing Director, Sales Marketing Associate Director - North America, Marketing Director/Sr. Manager - EMEA, and Global Marketing Planning Director! We strive to nurture the very best in digital video advertising talent. If you are interested (or know anyone who may be interested) in joining our team and building a career with us, please visit our Jobs page. - Global Sales Marketing Director, https://lnkd.in/g6yvDKiv - Sales Marketing Associate Director, North America, https://lnkd.in/gCkgmK8e - EMEA Marketing Director/Sr. Manager, https://lnkd.in/g4kHGudg - Global Marketing Planning Director, https://lnkd.in/gX62_mgG #NewJobAlert #MarketingRoles #AdTech #SalesMarketing #LeadershipRoles

🎯 Check out our latest case study about how we enabled Bulldog Skincare to replicate TV buying model on #YouTubeCTV with verified Nielsen data. Thanks to our leading contextual ViewIQ tech, we were able to optimise alignment to key IAB categories the target audience watch, and delivered a 100% brand suitable, ‘Fit for CTV’ schedule. Read more here: https://lnkd.in/efwgv9Ug and get in touch with our team to apply this to your CTV strategy. #CTVads #BrandSuitability #ContextualAdvertising #AdTech David Winstone Steven Barnes Rob Blake

What a night in Chicago! 🏙️ We gathered our partners and clients for some fun in the sun while celebrating and reflecting on our collective achievements. It was an evening filled with great conversations, delicious bites and drinks, and even better company. A huge thank you to everyone who came out and made it such a special event. Here's to many more. 🥂 Amanda Beckwith. Jenny Chau, Carlos Vasquez, Mike Graziano, Suzanne Han, Rich Maglione, Andrew A., Jade Reider, Carly Goodrich, Alison Fernandez, Rafida Ahad, Paige (Patterson) Reynolds, Shana McCarthy, Nate Hinton, Hunter Finnegan, Claire McDonald, Aaron Hanke Chicago Team that are invited to / most likely will all be at the party: Aaron Coco Sarah Julia Bernie