Dear advertisers, What if we told you that placing ads next to news coverage of crime, politics, and war doesn't have a negative effect on your brand? And that placing your ads in the news covering hard topics is actually a highly effective way to reach important, decision-making audiences? We partnered with a coalition of quality news publishers and industry leaders to conduct a 50,000-person study that debunks common brand safety myths. It's time for the advertising industry to reinvest in the news. Learn about the Future of News study from Business Insider's Leila Jordan: https://bit.ly/3T6XBFk Thank you Ad Fontes Media, Axel Springer, Axios, Business Insider, The New York Times, POLITICO, The Trade Desk, The Wall Street Journal, and The Washington Post for partnering with us to bring this project to life. Sign up to receive our findings here https://bit.ly/3Mn3HgH, or reach out to [email protected]. #TransformingMarketing #NewsistheFuture Alexis Williams
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Stagwell is a challenger holding company built to transform marketing.
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http://www.stagwellglobal.com
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Aktualisierungen
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For the first time in Major League Soccer history, fans aren't just watching the action - they're a part of it⚽ ARound teamed up with Minnesota United FC and Target to launch an in-stadium AR experience that allows fans to interact with the live match right from their seats. "This collaboration with ARound and Target exemplifies our commitment to innovation and community," said Evan Entler, Vice President of Digital Media at Minnesota United. "We're excited to see how fans react to this unique blend of tradition and cutting-edge technology." Learn more here👉 https://bit.ly/3T8gHuG #TransformingMarketing #AR #Technology #immersive #MLS #sports #fanengagement Josh Beatty Stagwell Marketing Cloud
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Stagwell reposted this
On this day, as Ukraine celebrates its Independence, we are reminded of the unwavering strength, resilience, and optimism of our Ukrainian colleagues. Despite the immense challenges facing their country, they continue to demonstrate an inspiring commitment to their work and their future. Their determination and courage remind us of the true meaning of independence—standing tall, no matter the odds. Today, we honour not just a nation, but the spirit of its people. Slava Ukraini! #IndependenceDay #Ukraine
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This week in Singapore we are proud to partner with The American Chamber of Commerce in Singapore (AmCham Singapore) to host the 2024 AmCham Singapore Regional Economic Conference, an event which commemorates 20 years of the U.S.-Singapore Free Trade Agreement. Learn more about the conference here: https://bit.ly/4dHyb9a cc. Dr. Taimur Baig, Mr. Heng Swee Keat, Prof. Tommy Koh, Prof. Kishore Mahbubani
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We asked some of the world's top athletes how brands can optimize their athlete partnerships. Here's what they had to say👇 Click the link below to hear from WNBA Champion Sue Bird, NBA player Draymond Green, NFL star Jason Kelce, Soccer Legend Megan Rapinoe, and 7x World Champion Skier Mikaela Shiffrin - live from SPORT BEACH at the Cannes Lions International Festival of Creativity: https://bit.ly/3WQlHVL #SportBeach2024 #StagwellatCannes #Brands #athletes
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Round of applause to Colle McVoy and Code and Theory for their work with The Minnesota Star Tribune on its rebrand and digital relaunch👏 In partnership with The Minnesota Star Tribune, tech powerhouse Code and Theory worked to enhance reader experience with the design of a digital product ecosystem including https://bit.ly/3WP72Kt and mobile apps, while Colle McVoy developed a new brand strategy and identity - 'The Heart and Voice of the North'. Cheers to the new era of The Minnesota Star Tribune! Learn more about the effort in The New York Times: https://nyti.ms/3MeBR6g
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When Elmo tweeted “Elmo is just checking in! How is everybody doing?” on social media earlier this year, the consensus was clear: people are struggling. Check out results from The Harris Poll research with Sesame Workshop in this week's edition of Ray Day, APR WHAT THE DATA SAY - plus - insights from Northwestern Mutual, Express Employment Professionals and Apiture 👇https://bit.ly/3WO2vYH #data #insights #TransformingMarketing
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Stagwell reposted this
EVP, Chief Marketing & Brand Officer at Sesame Workshop | Top 50 Forbes CMO | Top 25 Insider CMO
I’m so proud to share Sesame Workshop’s first-of-its-kind index on the state of well-being in America. In partnership with The Harris Poll, we’re shedding light on today's mental health crisis with a new annual poll that will allow us to keep a pulse on the well-being of Americans and their families and contribute to our collective understanding of what drives well-being today. This all started with Elmo's viral tweet earlier this year, when he checked in to see how everyone was doing. We could not have predicted the overwhelming response that followed, and as both that moment and this new study indicate, the most pressing issue facing American families right now is mental health and emotional well-being. What's most compelling is that the Americans we polled said that getting honest about mental health and asking for help are critical steps to improving the state of well-being today: 💡 67% of all Americans, with those numbers going up to 79% of parents, agree, “I wish my parents had been more honest with me about their mental health struggles”—suggesting that today’s parents are looking to break the silence around mental health with their own children. 💡 82% of Gen Z and Millennials agree, “I wish I had been taught more about how to understand and manage my emotions as a child,” compared to 65% of respondents from older generations. That number jumps even higher to 84% of parents, signaling a major generational shift around the appreciation of speaking openly and honestly about emotional well-being from a young age. It’s incredibly encouraging to witness this growing openness around mental health conversations. The need for our work at Sesame Workshop has never been more urgent or more relevant. Huge thanks to Hallie Ruvin Jill Crane Beatrice Chow and John Gerzema Libby Rodney Danielle Sumerlin for all of your efforts on this important work. Check out the full report here https://lnkd.in/edruaMub and visit sesame.org/mentalhealth for our extensive resources designed to support children and families.
Sesame Workshop and The Harris Poll Unveil Inaugural Index on the State of America’s Well-Being - Sesame Workshop
https://sesameworkshop.org
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Vote today for our 2025 SXSW Panel Picker "Today's Athlete is a Brand's Best Megaphone" to hear from the brands who have seized the power of sport, and the athletes helping them win: https://bit.ly/46Jbqz8 ABOUT: Between the rise of F1, flag football and pickleball, changes in the NIL landscape, and the growth of women’s sport, the sporting universe now represents a larger and more diverse pool of fans. This equates to a big opportunity for brands who know how to play the game. To connect authentically, brands are working with athletes – cultural trendsetters with their own brands and media presence – to uncover creative new ways of working together. #SXSW #SXSW2025 #StagwellatSXSW #SportBeach #vote
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Stagwell reposted this
Last week, the first two episodes of #JustTheFacts launched, hosted by former Microsoft CEO Steve Ballmer. The series shares non-biased data on the big issues impacting America, starting with immigration and budget, as part of a collaborative effort between civic non-profit USAFacts and six Stagwell agencies. As we near November, it is essential for Americans to have access to nonpartisan, source data. Not since Ross Perot did his famous videos did anyone try to give Americans “just the facts.” Watch the episodes here:
Just the Facts: Steve Ballmer and America's Numbers | USAFacts
usafacts.org
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