Instrument

What’s next at Instrument? Explore how we’re bringing a transformative approach to leadership, growth, and connection: https://lnkd.in/gk_nwdfG Laurel Burton, Tessa Baston, Coryna Sorin, Nishat Akhtar

Uber For Business isn’t simply a brilliant functionality of Uber, it’s its own brand altogether and needed to find unique recognition within the business travel community. To do this, we created a dynamic and insightful design and messaging system that launched across digital and OOH through a national brand campaign. Check out the full case study here: https://lnkd.in/eA9XgSJJ “I can’t even remember the last time we worked with a team that created something 
so seamlessly—it was huge for us to be able to count on Instrument during this transformative moment for our team.” Michelle Foley / Head of B2B Content, Uber

💡 Innovation isn't just about technology—it's about mindset. In this week's Agency Advice with The Drum, I had the chance to share how we’re staying ahead at Instrument. The truth is, chasing the latest tech or trend doesn’t cut it. It comes from creating a culture where curiosity and experimentation thrive. Curious to know more from a collection of incredible leaders? Check out the article.

There’s simply too much information out there. Whether you call it a sea, an ocean, or a supermassive black hole, we’re all trying to sift our way through it. And though many systems today have tried to address this information overload, they lack any personalization or context. So, we decided to build something to help. Explore our AI-powered prototype here: https://lnkd.in/ekhp_qhV

Today's the day! Figma has a way of outdoing themselves every year and we can't wait to see firsthand what that looks like this week. But the razzle dazzle of the event can't eclipse our excitement for seeing old friends and making new ones. Are you here, too? Look for us out on the floor and reach out to connect! Nishat Akhtar, Stephanie Lanning, Dan Schechter, Hilary Maloney, Jack Wilson and Suzy Kim.

We’re NOT complaining about hanging out in France, but we didn’t simply stay on the sidelines, we dove in head first. For us, Cannes was all about: - Inspiration—the short film showcase by artist and designer Es Devlin was a highlight for Nishat Akhtar. - Experimentation—August Heffner shared some generative AI explorations that were prompted by words from the groundbreaking activist and politician Rep. John Lewis - Innovation—Steve Mahn joined clients on stage to discuss the role of creativity in the AI revolution. - Conversation—Leon Anderson hosted a talk at the Sport Beach Content Studio where he discussed community as an essential center for true creative collaboration. - Connection—Nishat Akhtar and Laurel Burton caught up with existing clients and forged new relationships with an eye toward future opportunities. Most importantly, Cannes was full of incredible people and exposure to huge, challenging ideas. That’s what we’ll remember and that’s what we’ll bring back to our agency... after we catch up on sleep of course.

We’re looking forward to this conversation AND it’s happening this week. We’re hosting an AI Portland event on Thursday, June 27th at 6pm at Instrument HQ. Our own Director of AI Research and Development, Mike Creighton, will be moderating a panel called “Everyone is a Creative Director, A conversation about how AI sparks creativity.” Get more background on our 3 panelists (Elizabeth Goltz, Sprk _ and Julia Stoops) and RSVP here: https://lnkd.in/gAxgyYN6 See you on Thursday.

Heading out to Config tomorrow with Nishat Akhtar, Jack Wilson, Dan Schechter, Suzy Kim, and Hilary Maloney! Excited to see a lot of friendly faces, new and old. See you there?

It's been really great partnering with Mike Creighton of Instrument on our AI Portland event next week! If you want a little early sneak peek into the Instrument // AI Portland vibes you should totally checkout our podcast with Mike! We discuss how generative AI can impact creativity, how to use generative AI to break out of creative ruts, find that new spark, and use these tools to fuel divergent thinking and new ideas. Spotify: https://lnkd.in/gAXXPa9F Apple: https://lnkd.in/gtwN_bsw YouTube: https://lnkd.in/ghJQMGpg

*breathe in, breathe out* Who else out there at Cannes is finding a little moment of pause and reflection at the end of the long, hot days?