Huge

So proud of the work Huge is doing!

NBCUniversal, developed in partnership with Huge, present OLI, an AI-powered chat that will help viewers find when, where and how to watch their favorite live events and programming during the Paris 2024 Summer Olympics. Fans can navigate NBCU’s websites in the United States, and ask OLI questions to find up-to-date information on Paris Olympics programming across NBCU’s broadcast, cable channels, and streaming service Peacock, as well as coverage on specific athletes, teams, and countries. A big thank you to NBCUniversal for helping us bring OLI to life for viewers across the US. Plus an extra shoutout to Jennifer Storms and Keith Jackson and their amazing teams for making this happen. Learn more about OLI now: https://bit.ly/3A3PWAR Ask OLI yourself: nbcolympics.com/oli (OLI is not available to viewers outside the United States and US territories.)

Meet Gino Nave. Our San Francisco-based Motion Designer talks about his creative process and how he pushes his work beyond its limits. #TheyWorkAtHuge

Creative agencies are experiencing a cycle of intense disruption with the rapid evolution and adoption of GenAI. But where others see a threat, Huge's Global CEO, Lisa De Bonis, sees opportunity. The only catch? There's no time to waste in getting started with the experimentation process. Listen now. https://bit.ly/3WD3sDh

What separates an “intelligent experience” from a good chatbot or generic personalization? The answer lies in the capacity to determine and incorporate intent in digital interactions, says Huge’s Chief Product Officer, Chidi Achara, in this episode of the IX Podcast. Listen now: https://ow.ly/QF9150SEzlV

Future thinking. Listen to Huge's Chidi Achara on the That's What I Call Marketing podcast now.

"We’re using it to inform our thinking and to be smarter about what we put in front of our clients and out in the world.” Huge's Global CEO, Lisa De Bonis, gives her view on AI in Digiday.

The rise of technologies like GenAI will mean rebalancing the relationship between humans and computers, says Huge's CPO, Chidi Achara. And the essential driver behind that shift is the capacity of brands to use technologies to read the intent of users. This is what we call "the value of intent." Listen to Chidi's vision in this episode of the IX Podcast now: https://bit.ly/3WeFEX7

Driving forward. We’ve been shortlisted for Creativepool’s ‘Most’ Award in the Integrated category for our work with: ▶ Planet Fitness ▶ McDonalds Vote now.

Making noise. We’ve been shortlisted for Creativepool’s ‘Most’ Award in the Digital category for our work with: ▶ Planet Fitness ▶ McDonalds ▶ Chromebook Plus ▶ Google Sustainability ▶ Android ▶ Chrome Enterprise ▶ Chrome Vote now.