Wolff Olins

In an unpredictable world of advancing technology and evolving consumer needs, how can brands stay impactful, agile and relevant? Catch Global Principal Wayne Deakin⚡️ at MAD STARS Festival in South Korea this week, as he shares 6 actionable insights for brands to consider as they look to the future. #innovation #brands #brandbuilding

A company’s culture can be a legacy-defining platform for business leaders looking to the future and a fundamental part of any business transformation. Today there is a profound opportunity for brands to operationalise the values they stand for, and inspire employees to engage in how they come to life in the workplace. But building brand-led cultures that inspire is only possible when employees are invited to be the storytellers… Julia Race, Senior Director of Culture, explores: https://lnkd.in/ev7gmn3b #Culture #Brand #BrandTransformation 

Want to have your portfolio reviewed by the creative teams transforming some of the world’s biggest brands? Now’s your chance. We are hosting a portfolio review on Thursday 5th of September at our London Studio. The session will focus on design, but there are no restrictions on the work you show and no experience required. The crazier the better! Interested? Click here to find out more and apply: https://lnkd.in/eGbmAU6T Applications close on Monday 26th August. ⏰ #portfolioreview

New work drop from our Wolff Olins London studio! 💫 Amazing to get this one across the line - Check it out here: https://lnkd.in/d8s_kp9R

It was fantastic to be back in South Korea recently, hanging out with old friends but meeting some new ones too. We got to explore more of the region as well as put on an event where we talked about the modern Korean identity beyond its exports and how Korean brands can go global without losing their essence. 🌍 So many great insights and just wonderful to connect with our friends at Decathlon , Hyundai Card and Supercell, to name a few. #Seoul #SouthKorea Emma Barratt Sairah Ashman Ioana Boldor Oscar Warr Matthew Haysom Bianca Bensemann

The technological revolution of the 1990s saw many iconic brands seizing the opportunity to reinvent themselves ahead of the turn of a new century. What were some of the best rebrands during this time? 👀 Senior Designer Oscar Warr joins the conversation with Creative Bloq, naming Oakley as one of the strongest contenders. “The brand became known for a relentless pursuit of technological experimentation; rumour has it they were the first to bring a 3D-printed product to market.”

“Understanding the inflection point that a brand is in the midst of and how they can take advantage of it in a way that only they can. “Swimming through the depths and then being able to surface with an idea which you know will transform and future-proof the business, as well as give it a unique role with impact - that’s what I really love to do.” Strategy Director Yelena Ford sits down with LBBonline - Little Black Book to share her experience of working in Strategy and the key trait we look for when hiring the next wave of talent to the community here at Wolff Olins. #strategy #brandtransformation

“Because NYBG is a botanical oasis, we meticulously handcrafted forms that evoke nature, from the ‘succulent’ serifs to leaf-like counters.” Senior Creative Director Jane Boynton comments on the inspirations and journey behind the refreshed New York Botanical Garden design system for The Brand Identity. 🌻 #NYBG #BrandTransformation #Design

Do the futures of Esports and the Olympics go hand-in-hand? 👀 “When both Esports and traditional sports are played on a global stage, there will always be the allure of backing one’s country, community and culture. “If guided by the right insights, the future is potentially very bright for Esports, and the role of the Olympics within it.” Senior Strategist Milan Kendall Shah joins the conversation for LBBonline - Little Black Book. #Esports #Olympics

How can brands keep up with the speed of innovation, maintain a consistent brand experience and foster emotional connections with consumers? Global Principal Wayne Deakin⚡️ will be sharing six rules for building future-ready brands at this year’s MAD STARS Festival in Busan, South Korea. Join Wayne on the 21st August at 15:00 in the Convention Hall 2F Bexco to hear his insights.  💫 Find out more about the festival and register here: https://lnkd.in/ehKMQF8t #MadStars #brandexperience