Want to embrace identity independence? We interviewed experts — based in the U.S., U.K., Thailand, and Hong Kong — to learn how they’re developing more sustainable identity strategies, testing new solutions, and putting their learnings to work. Discover how these global marketing leaders drive innovation with better identity solutions for the open internet in our Identity Innovators Report.
The Trade Desk
Technologie, Information und Internet
Ventura, CA 203,594 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
Über uns
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industrie
- Technologie, Information und Internet
- Größe des Unternehmens
- 1.001-5.000 Mitarbeiter
- Hauptsitz
- Ventura, CA
- Typ
- Öffentliches Unternehmen
- Gegründet
- 2009
- Spezialitäten
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Standorte
Employees at The Trade Desk
Aktualisierungen
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The Trade Desk reposted this
Political campaigns have long been challenged with evidence that their ads or messaging are working. Now, tech from Swayable is allowing political marketers to take advantage of cutting-edge real-time measurement tools. Hear about it from its CEO, James Slezak, on this week’s episode of The Current Report: https://bit.ly/3WZnNmo #advertising #marketing #digitaladvertising
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When you run your omnichannel campaign all on one platform, you have the chance to improve every aspect of it. Discover seven advantages to running your advertising campaigns all in one place.
7 reasons to switch to an all-in-one platform | The Trade Desk
thetradedesk.com
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Inside this edition of The Current: - As Kamala Harris ascends to the top of the presidential ticket, political media buyers target swing voters by shifting spend to digital channels. - Sabrina Mucig shares key insights in marketing Colgate-Palmolive’s brands to more than 30 European countries by harnessing premium media. - Comscore, Inc.’s Steve Bagdasarian joins ‘5 minutes with’ to discuss the importance of optimizing locally, the company’s recent measurement accreditation and more. - We break down one of the most essential distinctions in digital media: What’s the difference between on-site and off-site media?
On the ground at the DNC
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A major extended warranty service provider wanted to capitalize on the holiday shopping season by using an omnichannel approach across connected TV and display. The company and its agency, Haworth Marketing + Media, utilized Walmart Connect's retail data to help reach the right consumers and more accurately measure the impact of its advertising spend on sales. The company generated an outstanding 2x lift in sales revenue year over year.
See how CTV and retail data help double sales | The Trade Desk
thetradedesk.com
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Our Founder and CEO, Jeff Green, recently stated: "We, along with many others, have created the new identity fabric of the open Internet, one that is so much more fit for purpose than cookies could ever be." Unified ID 2.0, or UID2, improves consumer privacy controls while preserving the value exchange of relevant advertising for free content. See why UID2 is an essential identity signal and continues to gain strong adoption across the digital ecosystem.
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The Trade Desk reposted this
Exverus Media Managing Director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long-term approach to strengthen their messaging: https://bit.ly/3SUyg1a #brandsafety #advertising #brandmarketing
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As political advertising ramps up, connected TV (CTV) ad spend in the U.S. is forecast to reach $1.3 billion in 2024. Read on to discover why CTV should be at the center of your ad strategies and how you can use our platform to reach precise audiences and measure your results.
CTV Surges During 2024 Election | The Trade Desk
thetradedesk.com
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