“I have worked at Channel Factory for over 5 ½ years now and I’ve worked with all types of clients, from concert promotion companies to CPGs, and have relished the challenges that each client’s campaign provides. Channel Factory has transformed its technology during my tenure here and is now the leader in brand safety for YouTube. Our ViewIQ technology continues to grow and expand, constantly grading and evaluating channels on YouTube. I’m truly thankful for being able to find a fulfilling career.”
Channel Factory
Werbung Dienstleistungen
City of Industry, California 26,335 followers
Wir helfen Marken, die richtigen Inhalte, den richtigen Kontext und das richtige Publikum auf YouTube, in sozialen Netzwerken und auf CTV zum richtigen Preis zu finden.
Channel Factory is a global technology and data platform that maximizes both performance efficiency for advertisers on YouTube.
The global Channel Factory team represents a deep bench of industry expertise cherry-picked from the innovation-driven worlds of digital advertising.
Channel Factory Is the Leader in Brand Suitability & Contextual Alignment, An Overview
Channel Factory's updated sizzle highlights YouTube's immense scale and worth to advertisers, but only when their ads run in the right context. Over 500 hours of content are uploaded to YouTube every minute, and this ever-growing digital ecosystem is daunting and complex for brands and marketers to navigate. Channel Factory deconstructs this intricate video ecosystem, delivering brand suitability and performance solutions for brands.
Ethical Advertising, Brand Safety, and Brand Suitability
Ethical Advertising, Brand Safety, and Brand Suitability: How 2020 Changed Everything from Platform Decisions to Creative Content.
The Contextual Control Summit - The Power of Partnerships
IAS hosted the first Context Control Summit in mid-October 2020 to discuss contextual marketing and the ever-changing 2020 digital ecosystem. With news stories about COVID, global social injustices, and election season, brands have had a difficult time finding suitable environments. Contextual relevance in digital advertising is about an industry-wide team effort. The simultaneous collaboration between consumers, brands, publishers, and third-party verification partners.