SEEHER

Did you know that 59% of adults believe showcasing women of different abilities benefits society? But it's not just about featuring someone in a wheelchair—after all, only 10% of the disabled community uses wheelchairs. Avoiding disabled characters entirely isn't the solution either. In 2021, only 1% of primetime U.S. TV ads included disability-related themes or visuals. The disabled community deserves to be more than side characters; we should be the main subjects and protagonists. Read on to learn how to portray disability realistically: https://lnkd.in/gQPz7Pex #disability #disabilitypridemonth #disabilitypride #disabilityawareness

Summer is flying by, but we’re still buzzing from the incredible insights at #Cannes. Highlights included SeeHer's breakfast in partnership with Stagwell insightful panels with Ipsos and Circana and unforgettable moments like the Olympic torch relay, leaving a lasting impact on all who saw it. Want to dive deeper into our Cannes experience? Subscribe to our newsletter and stay up to date! https://lnkd.in/eiJEEcYi

Whether your favorite binge-watch is Insecure, Scandal, or Empire, we all love a strong female lead. However, these shows are just the beginning, and it's not enough. Black women still feel underrepresented, despite Black Americans watching more TV than any other ethnicity. This represents a significant missed opportunity for companies. Can you guess the annual value they are losing out on? Test your knowledge below! Want to learn more? https://lnkd.in/eRmkdV-A ***SPOILER*** The answer is...three hundred billion dollars.

Whether your favorite binge-watch is Insecure, Scandal, or Empire, we all love a strong female lead. However, these shows are just the beginning, and it's not enough. Black women still feel underrepresented, despite Black Americans watching more TV than any other ethnicity. This represents a significant missed opportunity for companies. Can you guess the annual value they are losing out on? Test your knowledge below! Want to learn more? https://lnkd.in/exwFuMvw ***SPOILER*** The answer is...three hundred billion dollars.

Hands up if, after clearing security and locating your gate, the last thing you want to worry about is finding a good place to eat? That's where the Centurion Lounge comes to the rescue. Executive Chef Deborah Van Trece emphasizes that they don't just cook food from scratch, but from their hearts. American Express Platinum and Centurion Members can fully enjoy the Centurion Lounge at Hartsfield-Jackson Atlanta International Airport.

We know that most consumers see media as a powerful force in shaping gender roles and believe it's vital to have women both in front of and behind the camera. Our 2024 GEM® Multiplatform Video Programming Report highlights the shows that consumers feel truly represent women accurately. What does this mean for you? Media planners can harness the power of high GEM-scoring content and insights to strategically place ads. Programs with high GEM scores consistently drive significantly higher sales compared to those with scores below 100. It’s a no-brainer to align your ads with top-quality content. Ready to elevate your media buying and planning strategy? Contact [email protected] 📧

Amazing work! Congrats to SeeHer member Stagwell's Colle McVoy👏

Get ready for an electrifying webinar hosted by SeeHer and Comscore, Inc., led by Latha Sarathy and Danan Ren! We're unveiling a groundbreaking partnership and introducing an industry-first tool that will transform how marketers and agencies engage consumers who champion gender equality. Here's what's in store: ▪️ Deep Audience Insights: Explore the Full Plan Metrix Suite with over 11,000 attributes to understand your digital audience's affinity for gender equality. ▪️ Holistic Audience Understanding: Go beyond demographics to uncover psychographics, media habits, preferences, and more. ▪️ New Engagement Channels: Discover cutting-edge platforms to connect with your target audience. ▪️ Enhanced Persona Development: Use insights to create stronger personas for precise campaign strategies. ▪️ Growth Opportunities: Tap into GEM Audiences for maximum impact. Join us to harness this breakthrough intelligence, revolutionize your campaigns, and lead the way in the digital landscape! Register here: https://lnkd.in/eTTMa7ed Promo code: SEEHER24MEMBER

Can you believe that just ten years ago, 2 million fewer British women participated in sports compared to men? Enter Sport England with a bold mission to close the gap between women’s desire to exercise and actually doing it. The women featured in their campaign showcased physical activity "in all its sweaty, jiggly glory." This bold and honest approach not only grabbed viewers' attention but also inspired a staggering 2.8 million women to become more active. Discover why this campaign remains impactful nearly a decade later. Read more here: https://lnkd.in/eE26zWwD

Representation is power. I was lucky to grow up in Finland, which has a long history of championing gender equality: it was the first country in the world to give all women and all men both the right to vote and the right to run for office. But you can never take gender equality for granted, and, even in  Finland, there’s more work to be done. Entering the world of media and marketing, I realised how powerful media is in shaping how we see the world around us, how it impacts what we think, what we believe and who we are as a society. Our view of the world is shaped by what we’re exposed to. That’s why I represented the Unstereotype Alliance in Europe, also speaking to Finnish marketing leaders in 2019 about eradicating harmful stereotypes in all media and advertising content. And today, that’s why I’m very proud to represent SEEHER, and to sign the SeeHer Pledge to Embed: as marketers and media creators, we have a responsibility to hold ourselves accountable for what we create, and to create change through representation. Find out more about SeeHer here: https://www.seeher.com/