Dexerto

Earlier this year we partnered with Lexus Racing to create content that resonates and expands their reach to gaming audiences ahead of their participation in the 2023/2024 IMSA - International Motor Sports Association racing season We pitted two top streamers in a head-to-head Lexus Racing showdown in Forza - and the result was a hilarious on-track battle that was ultimately decided by rock-paper-scissors Check out the highlights in our campaign reel below 👇 And good luck to the Lexus Racing team competing this weekend at the Michelin GT Challenge

🎉 Congratulations to our incredible partners at Game Science and Mindshare for the launch of Black Myth: Wukong. The game was released today and has skyrocketed to become one of Steam's most-played titles ever, with over 1.4M Concurrent players! We're thrilled to see it make such a huge impact right out of the gate. To celebrate, we're bringing the epic world of Wukong to life across Dexerto.com and Social with: 🎬 A Journey To The West social series that takes a look at the novel that inspired the world and story of the game, and its influence across TV, Film and Anime. 🎮 Launch day playthroughs with prominent talent across Twitch later today. 🖥️ And finally, a thematic takeover on Dexerto.com - check it out below! Let us know if you’ll be confronting destiny today

You never forget your first Woohoo! 😍 But romance in The Sims has always become pretty predictable and unrealistic. Until now... We spoke with the developers of The Sims 4 Lovestruck expansion to find out how they brought modern dating and romance into the game, what inspirations they drew from, and challenges they faced. Read the interview with Lead Producer Joanna Lio and Senior Creative Director Anna Huerta here 👉 https://lnkd.in/efccGJYA

The best Pokémon players from around the globe will be competing in Hawaii this weekend to become World Champions 🏝️ Dexerto is pleased to be working with Havas Media UK and The Pokémon Company International to bring the World Championship broadcasts to our fans across the 16th - 18th August. For a full schedule and where to watch check out: https://lnkd.in/dCQRQ5EK

As the Olympic spirit breaks until the Paralympics, did you know that some athletes are massive gamers in their downtime? 🎮 🏃🏿♂️ Gold medal track star Noah Lyles has an impressive Yu-Gi-Oh! collection and is gearing up for some post-Olympics relaxation with League of Legends. 🤸🏻♂️ Gymnastics bronze medalist Stephen Nedoroscik ranks among the top 1.7% of Rocket League players and regularly showcases his skills as a Twitch streamer. 🚣🏻♂️ Canoeist Pau Echaniz Pal, a bronze medalist and equally ranked League of Legends player, has vowed not to step back into a canoe until he reaches gold in the game! Here’s to the athletes who excel both on the podium and in the virtual world!

‘Logic, isn’t he a rapper? Yes, I am, and I’m also a giant nerd, and I wear it proudly. It’s a really wonderful thing.' American rapper Logic is a die-hard anime fan, something he hasn’t been shy of sharing throughout his career as a Grammy-nominated artist. We spoke with him at SPJA's Anime Expo as he opened up on how nerd culture helped him re-shape hip hop and the importance anime has had in his life. See what he had to say, as well as his top 5 Anime, in the link in the comments.

Excited to be heading out to my very first EVO this week with Ken Olsen and Chris Collins Can’t wait check out the matches, fan experience and activations happening on the ground. The Dexerto team will be there creating content for our partners at Sony Interactive Entertainment across the whole event.

Elden Ring: Shadow of the Erdtree is the biggest release of 2024 but many fans initially deemed it “too hard to be fun”. Sharing in our audience's ups and downs, coverage on Dexerto.com and our socials reached over 120M views as gamers desperately seek tactics to beat the game, watch in awe as bosses are taken down with dance mats, as well as reveling in the misery and joy as huge streamers like Kai Cenat take on marathon sessions to conquer the game. If you would like to work with us on the next big release in gaming then get in touch [email protected]

We teamed up with Nestlé Nespresso SA to elevate our audience's pre-game experience ☕ By showcasing the Vertuo Pop as the go-to coffee machine for gamers, we created a cozy gaming social campaign, high-impact display media, and turn-key sponsorship of our hit gaming show, Fall Damage. Check out some campaign highlights below as the community shared its love for warmth and comfort during their gaming sessions.

Call of Duty: Black Ops series is back for the first time in four years with Black Ops 6, and our coverage on CharlieIntel had record breaking results 📈 Black Ops 6 features a brand new movement system, the first drastic movement change in Call of Duty since 2014's Advanced Warfare, where players can slide, dive, and sprint in any direction. Showcasing the new movement lead the way in our content coverage which saw the biggest post in CharlieIntel's history on X/Twitter, with 200,000 likes and 12M views Across the reveal, CharlieIntel had over 13M video views in a single day - a new record for the profile 🏆 If you're interested in working with us as we continue our Black Ops 6 coverage, get in touch [email protected]