Mindshare

Mindshare

Werbung Dienstleistungen

London, England 375,641 followers

We are a global media agency network of 10,000 people united by our desire to drive good growth. #TeamMindshare

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Über uns

Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

Website
http://www.mindshareworld.com
Industrie
Werbung Dienstleistungen
Größe des Unternehmens
5,001-10,000 employees
Hauptsitz
London, England
Typ
Öffentliches Unternehmen
Spezialitäten
Social marketing, Media planning and buying, Digital media, Content creation and curation, Strategy, Paid search, Affiliates, Econometrics, SEO, Media research, Comms planning, and Data Science

Standorte

Employees at Mindshare

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Aktualisierungen

  • Mindshare reposted this

    View profile for Nancy Hall, graphic
    Nancy Hall

    Discover Financial Services’ Jennifer Murillo has built a terrific career, and I got to talk to her about it with LinkedIn Collective. She shared her insights about building credibility as a CMO, the importance of storytelling (with data to back it up), and more.  The clip below highlights part of our discussion on AI, and you can see the full interview here – we can all learn so much from her! https://lnkd.in/dbgzVByw

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    LinkedIn Collective

    39,830 followers

    How has AI impacted the way B2B leaders manage their organizations? In conversation with Nancy Hall, NA CEO of Mindshare, Jennifer Murillo, CMO of Discover Financial Services, says AI has fundamentally changed how we interact with our customers, enabling us to create stronger connections. Sit down with the pair in our LinkedIn Collective studio to find out what a CMO looks like in 2024 and what they’re doing to build future-fit marketing teams. Watch the full session: https://lnkd.in/dbgzVByw #ThePlaceToB2B #CannesLions2024

  • View organization page for Mindshare, graphic
    Mindshare

    375,641 followers

    From TV screens to TikTok feeds, brands have more ways than ever to engage and activate with live sports, but the fragmented media landscape also brings new challenges. Paris 2024, the most social Olympics yet, highlighted both the opportunities and complexities of standing out during live global sports events. Sam Gayton, Sponsorships and Partnerships Director, Mindshare Worldwide and Christopher Knott, Global Invention Director, Mindshare Worldwide share some insights on navigating this evolving space. https://lnkd.in/exJRE4Rf

  • View organization page for Mindshare, graphic
    Mindshare

    375,641 followers

    In this week's news: 📸 Instagram is testing a new profile grid with vertical rectangular images instead of the classic squares! Plus, you can now add a song 🎶 to your profile! 💼 LinkedIn has rolled out in-feed video carousels 🧵 Meta has enabled cross-posting from Facebook and Instagram to Threads ▶️ YouTube is bringing QR codes to all channels, making it easier to share content Check out the latest #TeamMindshare Weekly Prompt for the details ⬇ https://lnkd.in/es_NeqJw

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  • View organization page for Mindshare, graphic
    Mindshare

    375,641 followers

    Delighted to have been honoured with FIVE Adweek Media Plan of the year awards! A huge shoutout to our amazing clients and teams behind all of these award-winning campaigns: 🏆 Unilever | Dove “#TurnYourBack” - Best Total Campaign Less Than $500,000  🏆🏆 Unilever | Dove, “Dove CROWN x LinkedIn: #BlackHairIsProfessional” - Best Cause Marketing campaign spending $1 Million+ AND The Best Use of Social winner  🏆 General Mills | Gushers, “Gushers’ Black Voices Create: Fashioning Change” - Best Use of Experiential in campaigns spending $500,000+  🏆 Unilever | Creamsicle, “Good Humor & Tampa Bay: Creamsicles Unite in Culture” - Best Use of Experiential in campaigns spending less than $500,000 #Adweek #MediaPlanOfTheYear

  • View organization page for Mindshare, graphic
    Mindshare

    375,641 followers

    Thrilled that our purpose-driven work with Dove won in multiple categories in this year’s Adweek Media Plan of the year awards, contributing to the five wins across different client brands and categories that #TeamMindshare was recognised for!🏆🏆🏆🏆🏆 It is testament to the power of creativity, collaboration, and pushing boundaries. Congratulations to our amazing clients and teams.

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    ADWEEK

    1,408,019 followers

    Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional.   #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate.    The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace.   Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U  

  • View organization page for Mindshare, graphic
    Mindshare

    375,641 followers

    In this week's news: 📊 Google’s AI overviews are going global 🎶 Meta strikes a new music deal with UMG—covering Threads and WhatsApp 💰 Telegram introduces paid monthly subscriptions for creators to earn more 📈 Threads' latest updates: analytics, drafts, and post scheduling 👥 TikTok group chats have officially arrived 📺 YouTube is extending ad breaks for longer uninterrupted viewing on Connected TV Check out the latest #TeamMindshare Weekly Prompt for the details  ⬇ https://lnkd.in/eZup7U8T

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  • View organization page for Mindshare, graphic
    Mindshare

    375,641 followers

    World Building sits at the heart of community, culture and commerce — a convergence that powers ideas that earn attention. Janet Levine, our Global Head of Invention, says: "When done right, brands can integrate different facets of marketing and media into an expansive, evergreen ecosystem that works harder together." 🟠 It can also create powerful strategies that modernize marketing for a social era, give communities and fandoms more of what they love, and unlock a new age of growth. 🟠 World Building isn’t just about Hollywood. It’s crafted by, for and of communities with shared values, aesthetics, inside jokes and culture. Here are four ways brands can start building worlds down ⬇️ Read more 🔗 https://lnkd.in/eTNKZuxc Campaign US

  • View organization page for Mindshare, graphic
    Mindshare

    375,641 followers

    In this week's news: 📺 YouTube tests picture-in-picture ads for live streams. 🎧 Amazon Music rolls out AI-powered "Topics" for easier podcast discovery. 📸 Instagram now lets you add up to 20 frames in feed carousels. ✉️ LinkedIn enables brands to sponsor user-generated newsletters. 🎬 TikTok launches ‘Spotlight’ for film and TV show promotions. Check out the latest #TeamMindshare Weekly Prompt for the details  ⬇ https://lnkd.in/eXPUUNkP

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