We’re thrilled to announce our second annual B2B Marketing Benchmark report in partnership with Ipsos! 📚 Amid an evolving macro landscape and a world that continues to be volatile, how can B2B marketers lead their teams, build relationships and make their work more resonant with customers? 🗺 One thing is clear: B2B marketers are leaning into people-skills, now more than ever. 💬 The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric. 🌎 Tequia Burt, Editor in Chief of LinkedIn Collective and LinkedIn Ads Blog shares what we discovered in our survey of more than 2,000 global B2B decision-makers explores. ⤵
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Groundbreaking insights from the world of work curated by our team of B2B marketing experts.
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Get groundbreaking data and insights from the world of work curated by our team of B2B marketing experts.
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Aktualisierungen
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What does the future of AI look like for B2B marketers? 🔮 Danny Wright, Founder AIXLIVE joined Paolo Provinciali, VP, Marketing Growth, Performance and Operations, LinkedIn and Michael Carr, Head of Global Media, Microsoft to unpack the foundations and trends shaping the industry. Watch the full session here: https://lnkd.in/dSY9dke8
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As B2B marketers, how do we measure B2B effectiveness? 📈 • Early-stage indicators of creative effectiveness are not ‘vanity metrics.’ They’re an important part of our ability to measure. • Create work that works. • Manage your reputation, think about the long-term results and stand for what you believe in. Andrea Glenn, CEO, Ledger Bennett and Rich Atkinson-Toal, VP, Global Brand & Marketing, American Express, shared more in conversation with Andea Campbell, Global Director, Measurement Analytics Partners, LinkedIn at #CannesLions. Watch the full session: https://lnkd.in/dQnzpWnQ
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B2B brands 🤝🏼 creators The creator economy is booming and B2B marketers are making the most of it. Sit down with our panel at #CannesLions2024 to explore how B2B creators and businesses are leaning into the creator economy. The experts: Rahul Titus, Global Head of Influence, Ogilvy; Neil Waller 🐳, Co-Founder & Co-CEO, Whalar and Jasmine Enberg, Principal Analyst, EMARKETER, in conversation with Allyson Hugley, Senior Director, Customer Insights, LinkedIn ➡️ https://lnkd.in/daekV54q
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How has AI impacted the way B2B leaders manage their organizations? In conversation with Nancy Hall, NA CEO of Mindshare, Jennifer Murillo, CMO of Discover Financial Services, says AI has fundamentally changed how we interact with our customers, enabling us to create stronger connections. Sit down with the pair in our LinkedIn Collective studio to find out what a CMO looks like in 2024 and what they’re doing to build future-fit marketing teams. Watch the full session: https://lnkd.in/dbgzVByw #ThePlaceToB2B #CannesLions2024
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Srikrishna Swaminathan, Co-Founder and CEO of Factors.ai, says using AI is critical for thriving in the ever-changing B2B landscape. Tag the #AI expert on your team. https://lnkd.in/gxRJvhwG
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Calling all B2B leaders, you won’t want to miss this.👇🏼 We sat down with Amanda Grant, EVP & Global Head of Partnerships at choreograph and Rob Giglio, Chief Customer Officer at Canva for #CannesLions2024, to uncover all things B2B leadership in 2024—and beyond. 🌌 This LinkedIn Collective studio session was hosted by Shelley Zalis, CEO and Founder of The Female Quotient, hit the link to play: https://lnkd.in/d8wfmFUy
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B2B leaders: Are you creating a workplace that prioritizes DEI? 📝 Anand Chakravarthy, Chief Growth Officer of Omnicom Media Group India, says it’s vital that your marketing team isn’t only dynamic, but also diverse. https://lnkd.in/gxRJvhwG
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We’re in a crisis of creativity in B2B. 🚨 Jia Hyun, VP, Strategic Accounts, LinkedIn and Scott Larson, SVP, Head of Global Creative, Salesforce were in conversation at #CannesLions on what makes B2B big and bold, the importance of creative storytelling and how a brand is more than a logo. ⬇️ Watch their full discussion: https://lnkd.in/dAurHNiV