The latest edition of This Week in Marketing is focused on helping marketers develop resilience and flexibility. ⬇
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Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
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🎣 B2B marketing is like fishing in a vast ocean. While you might cast a wide net, your ideal customer is that rare, prized, catch worth pursuing. These high-value deals often come with hefty price tags and a complex web of decision-makers. Reeling in these prime leads requires both finesse and patience – a skill top B2B marketers heavily invest in. 💰 Ready to improve your catch? Dive into our 6️⃣ proven strategies for generating quality B2B leads: https://lnkd.in/gjzq5Jqz #LinkedInMarketingBlog
6 Ways Marketing Can Boost B2B Lead Generation
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🔢 B2B content metrics are more than just numbers; they're a secret weapon for optimizing your content to your audience's interests. Choosing the right metrics can be challenging, particularly when content serves multiple purposes. Selecting the appropriate metrics can pinpoint areas for improvement, inspire growth and highlight your content's strengths. 🔎 Discover the measurements that truly matter and transform your strategy overnight with our latest guide to using B2B Content Marketing Metrics: https://lnkd.in/eEHUbxJ8 #LinkedInMarketingBlog
Use These B2B Content Marketing Metrics to Track and Improve Results
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LinkedIn for Marketing reposted this
With the Cannes buzz behind us and a little bit of time to reflect, I wanted to share a few words about the premier of #EVERYBODYSBUSINESS at the festival. It was a great honor to be included in this extremely ambitious project envisioned by Jim Habig and Keith Browning and realized by Ben Proudfoot. Imagine…being featured in the first documentary film about #B2B! But much more than my involvement, there are several aspects of the film that need to be called out to the B2B universe: - We all aim to make human connection the heart of B2B marketing and to truly tap the power of emotion and storytelling. Everybody’s Business makes an incredible case for that. Hats off to Ben, Jim, Keith and the Breakwater Studios Ltd. team, lovely human beings and wonderful storytellers all! - We all seek to elevate craft in B2B marketing. This film is a showcase for craft. Kudos to the creators for that, too. This is the elevated level of work we should all aspire to. - We all believe that big bets need to be a bigger part of the B2B playbook. Everybody’s Business exemplifies this. To my many colleagues and friends at LinkedIn, thanks for inspiring us. Most important to me, though, is this: I get to advocate for B2B thanks to our amazing agency, Stein IAS. We constantly strive to expand B2B's boundaries. Deep gratitude to my fellow travelers: Craig Duxbury Derek Stewart, Kate Howe, and the entire agency. I know this feels like an acceptance speech, but thanks for staying with me! Please 🙏 watch Everybody’s Business and share it widely. Why? Because it’s another step forward in #TheB2BDecade. https://lnkd.in/d2qCsz5Y
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B2B measurement is notoriously difficult, and it’s only getting harder. B2B marketers increasingly feel like lefties in a righties world: even as their tools grow more advanced, most marketing platforms simply aren’t built for the B2B buying cycle. What B2B marketers need is the help of LinkedIn Marketing Partners who have dedicated solutions and services for LinkedIn. Learn more: https://lnkd.in/gnRVmBq4 Salesforce; Dreamdata; Supermetrics; HubSpot; Factors.ai; Funnel; Adverity; Two Minute Reports | GoX.ai; Khoros; Windsor.ai; Swydo
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B2B marketers make thousands of decisions a day. It’s enough to cause anxiety in even the most zen-like CMO. The latest edition of This Week in Marketing can help you overcome the jitters for good. ⬇
This Week in Marketing: Breathing Through the Changes
LinkedIn for Marketing on LinkedIn
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For effective B2B marketing, it's important to strategically plan your posts to reach your buyers when they are the most active online. 🧑💻 With LinkedIn's scheduling feature and various tools for social media management, it's easier than ever to perfect your posting timing and cadence. ⏰ To learn more, clock into our new guide for the best time to post content on LinkedIn: https://lnkd.in/e4nURTWy #LinkedInMarketingBlog
What’s the Best Time to Post Content on LinkedIn?
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Lost in how to market for B2B? A good marketing plan can be your compass to drive success. 🧭 From setting clear objectives to crafting tailored content, a robust B2B marketing plan is your best friend in navigating the competitive B2B market. 🔒If you are ready to lock in, check out our 11 key attributes of a highly effective B2B marketing plan: https://lnkd.in/eyTNvjxV #LinkedInMarketingBlog
11 Key Attributes of a Highly Effective B2B Marketing Plan
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🤸♂️ Flexibility is key in B2B marketing. Three-quarters of B2B marketers expect budget increases in the coming year, but recent events have shown us that market conditions can shift rapidly, with the potential to derail even the most well-thought-out plans. Successful marketers must be prepared to pivot quickly and achieve results regardless of resource constraints. 🖊 ICYMI: Learn how to thrive regardless of budget changes with the latest edition of This Week In Marketing: https://lnkd.in/e8qfUd6U #LinkedInMarketingBlog
This Week in Marketing: Smarter Marketing for Turbulent Times
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LinkedIn for Marketing reposted this
It was nearly a month ago but #CannesLions is still on our mind! ☀ We were delighted to take over the sunny rooftop of the iconic Carlton Hotel to play host to B2B marketers across the industry. There’s no doubt about it, our space was truly #ThePlaceToB2B. 🌊 Throughout the week we: • Hosted a number of thought-provoking sessions from the top voices in B2B in our LinkedIn Collective studio. • Premiered our B2B documentary, ‘EVERYBODY’S BUSINESS,' from two-time Oscar-winning director, Ben Proudfoot, exploring evolution of B2B marketing over the decades. • Celebrated the B2B Lions Awards winners at Microsoft Beach House alongside Cash Cash. • Launched our second annual B2B Marketing Benchmark Report, in partnership with Ipsos, surveying 2,000 global B2B decision-makers. Read the report here: https://lnkd.in/ghypu84a Did you join us? What were your favorite parts?