GroupM

GroupM

Advertising Services

See jobs Follow

About us

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Website
http://www.groupm.com/?utm_source=linkedin
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
New York
Type
Public Company
Founded
2003
Specialties
Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home

Locations

Employees at GroupM

See all employees

Updates

  • GroupM reposted this

    View organization page for GroupM, graphic
    GroupM

    590,367 followers

    The latest COMvergence ranking underscores GroupM's continued dominance, with $62.6B in total global billings in 2023. Three of GroupM's agencies ranked among the top 5 global agency networks. EssenceMediacom led the way with $24.5B in global client billings for 2023, followed by Mindshare and Wavemaker. T&Pm was recorded as having the highest growth rate of any large group agency, with 13.4% growth. Learn more about GroupM's COMvergence rankings & market shares: https://loom.ly/ReCQR3M

    • No alternative text description for this image
  • View organization page for GroupM, graphic
    GroupM

    590,367 followers

    Paralympians are some of the greatest athletes on the planet but, away from their sport, they face the same challenges as anyone else. Check out T&Pm’s latest campaign for Toyota (GB) plc’s broadcast sponsorship of the Paris 2024 Paralympic Games, starring the ParalympicsGB athletes Jonnie Peacock, Kadeena Cox, Laurie Williams, and Robyn Love ⤵️

    View organization page for T&Pm, graphic
    T&Pm

    62,189 followers

    Breaking records? Not impossible. But some things…?   We’re proud to share our campaign for Toyota (GB) plc’s broadcast sponsorship of the Paris 2024 Paralympic Games, starring the ParalympicsGB athletes Jonnie Peacock, Kadeena Cox, Laurie Williams, and Robyn Love.   Paralympians are some of the greatest athletes on the planet but, away from their sport, they face the same challenges as anyone else.   This campaign marks a different approach for Toyota, focusing on the challenges that come with bringing up a baby, to keeping up with some very lively dogs, these stories have been brought to life in a series of six sponsorship idents that are relatable and playful while nodding to the role of mobility solutions in everyday life.   Creative Director, Dan Northcote-Smith, had this to say: “This campaign lands towards the end of a massive summer of sport so it was important to cut through the hyped-up world with insight and humour. Thankfully, we had four amazing athletes who were open, collaborative and most of all very funny.”   You can catch the campaign across Channel 4 platforms or watch the full 30” video below! #TandPm #PowerOfAnd

  • GroupM reposted this

    View organization page for The Goat Agency, graphic
    The Goat Agency

    121,551 followers

    Ever considered what it would be like if you took the best parts of Twitch or YouTube livestreams and combined them with the best parts of teleshopping? Where products are featured on-screen in real time, and users can click straight through to an Amazon product page to buy while they watch? What if audiences were also identified and engaged using Amazon’s excellent first party shopper data? Perhaps, like us, you think this sounds like the marketer’s dream! But this particular dream has actually been true since 2019, in the form of Amazon Live. But now, after five years, this ecommerce livestream platform is colliding with the new world of influencer marketing – and sparks are flying. This is your guide to getting on board with Amazon Live, and the right influencers, to create the ultimate interactive e-shopping experiences: 👉🏻 What is Amazon Live? 👉🏻 How have influencers integrated with Amazon’s advertising tools? 👉🏻 Amazon Live influencers 👉🏻 How brands are using Amazon Live 👉🏻 Tips for brands looking to partner with Amazon Live influencers Read our blog here: https://loom.ly/pAKFvwc #InfluencerMarketing #AmazonLive #SocialMediaMarketing #MarketingStrategy #SocialCommerce

    • No alternative text description for this image
  • View organization page for GroupM, graphic
    GroupM

    590,367 followers

    The latest COMvergence ranking underscores GroupM's continued dominance, with $62.6B in total global billings in 2023. Three of GroupM's agencies ranked among the top 5 global agency networks. EssenceMediacom led the way with $24.5B in global client billings for 2023, followed by Mindshare and Wavemaker. T&Pm was recorded as having the highest growth rate of any large group agency, with 13.4% growth. Learn more about GroupM's COMvergence rankings & market shares: https://loom.ly/ReCQR3M

    • No alternative text description for this image
  • View organization page for GroupM, graphic
    GroupM

    590,367 followers

    Today, WPP & GroupM announce the appointment of Brian Lesser as the new Global CEO, starting this September. Lesser, a proven leader with deep roots in data and technology, will leverage his expertise to drive innovation and deliver exceptional results for GroupM's clients worldwide. We thank Christian Juhl for his five years of exceptional leadership at GroupM. Juhl will step into a new role as WPP's President of Corporate Development. https://loom.ly/ynQIWEU

    • No alternative text description for this image
  • View organization page for GroupM, graphic
    GroupM

    590,367 followers

    With Prime Day upon us, did you know that the U.S. market is now second only to India in terms of social shoppers? The future of advertising lies in seamless viewing experiences that merge entertainment with shopping. GroupM's partnership with Amazon Live is a testament to this new era, as we help brands tell deeper stories and connect with customers in unprecedented ways. GroupM's Sharb Farjami sat down for a chat with Amazon Ads' Julie Haleluk and Danone's Catherine Lautier to talk redefining customer engagement through shoppable video technology (at a Cannes panel moderated by Campaign US editor-in-chief, Alison Weissbrot): https://loom.ly/uT3Pc8Y _ #GroupMNA

    • No alternative text description for this image
  • View organization page for GroupM, graphic
    GroupM

    590,367 followers

    Are you watching the Wimbledon finals this weekend? 🎾 Even if you aren’t a tennis fan/player, watch Goat’s latest vlog to learn how influencers can fit into these legacy events ⤵️

  • View organization page for GroupM, graphic
    GroupM

    590,367 followers

    DMs for the win 👀 Here’s what you missed this week on social from The Goat Agency, GroupM’s influencer marketing solution ⤵️

  • View organization page for GroupM, graphic
    GroupM

    590,367 followers

    Wavemaker has transformed the front of Warsaw's iconic Westin hotel into an OOH activation for Maybelline New York's latest mascara! 🏨 This innovative campaign is part of Maybelline's ongoing efforts to pioneer new marketing trends, following their use of computer-generated images in previous campaigns. The mascara ad is just the start of Maybelline's holiday activities, with more surprises planned for August, including musical events. _ Credits: Wavemaker Poland, enyo.co, MullenLowe Warsaw

    View organization page for Wavemaker, graphic
    Wavemaker

    284,044 followers

    We gave OOH a makeover 💅 Wavemaker Poland turned an iconic hotel front into a statue of Maybelline New York's latest mascara 🔥 For the first time in history, the Westin hotel in Warsaw, Poland, has become an advertising medium and has turned into a Maybelline New York Lash Sensational Firework mascara. "As Maybelline New York, we want to set new trends in marketing. Last year, we were the first cosmetic brand in Poland to use CGI (computer-generated imagers), e.g. on the occasion of the campaign for the Super Stay 24H Skin Tint foundation, Sky High mascara or Vinyl Ink lipstick. This year, we have gone a step further – our latest mascara is real and is located on a very exposed building in Warsaw. This campaign is just the beginning of our holiday activities. In August, we are planning a lot of surprises – with musical attractions at the forefront, says Patrycja Jakubowska, Brand Business Leader Poland & Baltic HUB Maybelline New York. Wavemaker is responsible for strategy, planning and buying of media across TV, digital and OOH. The campaign is supported by advocacy activities carried out by the Enyo agency. MullenLowe Warsaw is responsible for the creative. A big kudos to the team at Wavemaker Poland who worked on this campaign: Madeleine M. Magdalena K. Joanna Borkowska, Aleksandra Szymanowska-Takagi, Monika Chodzińska (Danilewicz) #Wavemaker #marketing #GroupM #beautyadvertising #OOH GroupM

Affiliated pages

Similar pages

Browse jobs

Funding

GroupM 1 total round

Last Round

Grant

Investors

Global Impact
See more info on crunchbase