T&Pm

Made for the Big Screen!   We’re very happy to announce that our work with Beko Europe (Hotpoint) has been shortlisted for the 2024 Digital Cinema Media Awards in the Best Use of Cinema (Large) category.   Our work with Beko Europe (Hotpoint) - “The Feeling of Home” - looked to launch their new brand positioning with 30” and 60” hero assets designed to highlight Hotpoint’s reliability and care in managing household mishaps.   Huge thanks to our creative partners at VML for the fantastic collaboration! Fingers crossed for success!   Click the link below to learn more about the DCM awards! https://lnkd.in/gqVxicC

It’s certainly been a bumper Summer of Sports! Creativebrief have featured our British Gas ‘Powering Home Fans’ campaign, ‘Start Your Impossible’, platform for Toyota Motor Europe’s sponsorship of the Paralympics, and the playful Mars M&Ms Minis European launch! We had a lot of fun with these campaigns, and we can’t wait to show you what we have in store for LA 2028! https://lnkd.in/emethgk8 #TandPm #PowerOfAnd #Olympics

Sam Lewis, our CEO, Creative, U.S., recently spoke with MediaPost to discuss all things Olympics. From campaigns, to memes, as well as authentic moments shared on social media, Sam gives some ideas for what brands should consider before LA 2028. “As an Olympics superfan, I really enjoyed the opportunity to chat with MediaPost’s Sarah Mahoney about some of the brand winners at this year’s Paris Games. I’m looking forward to what’s coming next as the Paralympics kick off in just two more weeks,” says Sam.   Click the link to read more: https://lnkd.in/eEbDhhQi   #TandPm #PowerOfAnd #Olympics2024

Discover what it takes to win the Channel 4 Diversity in Advertising Award! Sally Perry, Karo Healthcare’s Global Category Director, discusses our award-winning ‘This is Me. This is My Space.’ campaign with E45 in a recent LBBonline - Little Black Book article with Alex Reeves. She explains how the campaign not only highlights challenges faced by the transgender community but also drives real change by providing crucial skincare guidance and fostering conversations among healthcare professionals. Click here to have a read and to check out the ad: https://lnkd.in/daWdcYJU    #TandPm #PowerOfAnd #DiversityInAdvertisingAward

Jeremy Clyde, our Social Content Creator in New York, features in a recent AdForum article exploring opportunities for brands to forge meaningful connections and engage Gen Z audiences. Highlighting how Gen Z stands apart from previous generations, he says, “The ad world has traditionally focused its efforts around idealised, every-hair-in-place, best-of-all-world scenarios when presenting brands to consumers. Gen Z, which has grown up with the messy, often lo-fi world of social media, is absolutely allergic to anything that seems unrealistic or overproduced. Instead, they appreciate brands that embrace their imperfections and own their ‘ugly.’ Anything that doesn’t feel genuine is quickly swiped past.” Click the link to read more: https://lnkd.in/exQpc9ua   #TandPm #PowerOfAnd #Genz

Comms planning lessons from a historic year of elections!   With elections taking place for nearly half the world's population this year, including in eight of the ten most populous nations, Strategy Director Will Richardson examines the top three trends across technology, communications, and media, and how marketers can apply them.   This year witnessed seismic shifts in politics, behaviour, and social dynamics across the globe. Unpack the full analysis in Will's must-read article below.   #TandPm #PowerOfAnd #Communications #Elections

Consumer needs are constantly diversifying. Has your strategy kept pace?   Our Worldwide Head of Integrated Planning, Dale Griffiths, unpacks how brands can leverage new data, tech and AI capabilities to better connect with consumers holistically – pivoting from linear to live brand experiences.   Ready to unlock the future of connection? Read the full article below to find out more. #TandPm #PowerOfAnd #FullFunnelMarketing

Mini in size, big on fun!   We’re excited to announce the launch of our new campaign with Mars Wrigley as they bring M&Ms Minis to markets across Europe for the very first time.   To celebrate the small-in-size, big-on-fun treat’s European arrival, the campaign made a series of disruptive (and delicious!) choices by playfully manipulating media formats, including a TV commercial that shrinks before your very eyes.    James Fernandes, Creative Director at T&Pm, said: ‘When you actively look at media as your creative canvas, it can easily elevate your story telling. This is a great example of creative and media working together perfectly at every touch point.’   To celebrate the Summer of Sport, M&Ms also partnered with renowned artist and photographer Petit Monde to transform the streets of Paris. Their collaboration brought to life a series of delightful outdoor posters, showcasing charming miniature athletes playfully interacting with colourful M&Ms Minis.   Whilst Lily Akerman, Global M&M’S Experience Ecosystem Lead, commented ‘The innovative approach of shrinking media space to highlight the unique, bite-sized nature of M&M’S Minis was both clever and impactful. We’re excited to see M&M’S Minis bring big smiles across Europe this summer.’   Hungry yet? Watch the full TV ad below for a little taste of the campaign. #TandP #PowerOfAnd #Media

#MoveToTheTreat We’ve been encouraging dog owners to share adorable videos of their dog’s reactions to some irresistible PEDIGREE® Ranchos™, and even created a special catchy song for the occasion.   All it takes is a whiff of some PEDIGREE® Ranchos™ and dogs simply have to #MoveToTheTreat - breaking into playful tippy taps, spirited dancing or excitable hops!   Check out the campaign below to give it a listen, and why not make your own? Share your pup’s moves on TikTok and Meta platforms with the #MoveToTheTreat track which can be found via the music libraries. https://lnkd.in/eMBRXQmS   #TandPm #PowerOfAnd Mars

Embracing the Olympic spirit!    We’re thrilled to be working with Bridgestone, a Global Olympic Partner, promoting their "Prepared to Perform" campaign across Meta, highlighting the parallels between the meticulous preparation of Olympians and Bridgestone’s commitment to excellence.   Tom Casswell, Executive Director Worldwide Clients said “The preparation for Paris 2024 has been meticulous, we are delighted to have seen so many of Bridgestone’s ambassadors win medals already and to be supporting them with reactive social media posts within hours of them reaching the podium. The integration and collaboration between agencies and the clients on this campaign has been second to none”. Massive thanks to WeAreFearless. & Golazo Group for teaming up with us and be sure to keep an eye out for the campaign during Games! Bridgestone EMEA, Efe Ilhan, Vinod Narayan & Em Grzeskowiak #TandPm #PowerOfAnd #PreparedToPerform #Olympics #Paris2024OlympicGames