"Is Social Commerce ever going to really take off in the West?" 🤔 Revolutionising the brand experience for consumers, social commerce is a booming space for brands across Europe and the Americas. What the headlines often don’t say however is how complex the space is, with it requiring considerable strategic thought and a local understanding of consumer trust in social platforms. Wavemaker's Global Head of Direct to Consumer & Social Commerce, Rita Harnett, shares her provocations for brands in NewDigitalAge 👇 https://lnkd.in/dSkuAb7J #socialcommerce #livestreaming #Amazon
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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Wavemaker reposted this
Mondelēz International's Cadbury is harnessing Generative AI to celebrate the unsung heroes of community sports in Australia and New Zealand via its 'Give a Cheer to a Volunteer' campaign 🏀 The campaign, developed and produced with Mondelēz International by WPP's Ogilvy, Wavemaker and Hogarth provides people with a fun way to express gratitude for the efforts of volunteers 👏🏼 By incorporating a specially developed consumer-facing AI tool that allows users to create animated and personalised videos featuring a volunteer they’d like to thank, these videos can be produced and shared on social media to highlight the incredible contributions by volunteers in their lives 🌟🧡 Create your personalised film and share! ⬇️ https://lnkd.in/gmv422jy Read more: https://lnkd.in/g3anJH7q Wavemaker ANZ GroupM #GenAI #personalisation #purpose
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Wavemaker reposted this
Game, set and match🎾 This week saw us launch our latest campaign for Lavazza, alongside VML Italy. The Wimbledon themed campaign featuring men's tennis world number one, Jannik Sinner highlights Lavazza's ongoing association with the tournament; showing the attention to making everything perfect that unites both the tournament and the coffee brand. Alongside a humourous brand film featuring Sinner, the campaign also features beautiful fully-wrapped taxis, and outdoor activity across tube, rail and bus shelter placements with a special, impactful billboard execution at Waterloo station. Find out more here 👇 https://lnkd.in/dQu4_sBt
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We're #hiring a new Paid Social Lead LATAM in Bogotá, Capital District. Apply today or share this post with your network.
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We're #hiring a new Media Manager - AV in London, England. Apply today or share this post with your network.
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We gave OOH a makeover 💅 Wavemaker Poland turned an iconic hotel front into a statue of Maybelline New York's latest mascara 🔥 For the first time in history, the Westin hotel in Warsaw, Poland, has become an advertising medium and has turned into a Maybelline New York Lash Sensational Firework mascara. "As Maybelline New York, we want to set new trends in marketing. Last year, we were the first cosmetic brand in Poland to use CGI (computer-generated imagers), e.g. on the occasion of the campaign for the Super Stay 24H Skin Tint foundation, Sky High mascara or Vinyl Ink lipstick. This year, we have gone a step further – our latest mascara is real and is located on a very exposed building in Warsaw. This campaign is just the beginning of our holiday activities. In August, we are planning a lot of surprises – with musical attractions at the forefront, says Patrycja Jakubowska, Brand Business Leader Poland & Baltic HUB Maybelline New York. Wavemaker is responsible for strategy, planning and buying of media across TV, digital and OOH. The campaign is supported by advocacy activities carried out by the Enyo agency. MullenLowe Warsaw is responsible for the creative. A big kudos to the team at Wavemaker Poland who worked on this campaign: Madeleine M. Magdalena K. Joanna Borkowska, Aleksandra Szymanowska-Takagi, Monika Chodzińska (Danilewicz) #Wavemaker #marketing #GroupM #beautyadvertising #OOH GroupM
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How to unbox success this Amazon Prime Day 🎁 The online shopping arena has never been so competitive for brands and marketers. In 2024, shoppers are savvier and younger, tech innovations are set to rule platforms, and disruption is the key to dominating Prime Day. Wavemaker’s Commerce experts, Michelle Chernack, Briana Finelli, Jaelyn Franzoi and Adrienne Rowland, share their consumer shopping provocations. From shaping pre-event audience development to supporting in-event media optimisation and nailing Gen Z marketing, consider this your Prime Day cheat sheet 👇 Wavemaker US #Amazon #PrimeDay #AmazonPrimeDay #commerce #AmazonMarketingCloud
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Wavemaker reposted this
Breaking barriers, building bonds! 🧩🔓 L'Oréal and Wavemaker took on the Escape Room challenge for our Media Away Day, and it was a blast! We brainstormed, bonded, and had a great time navigating through puzzles and tackling challenges with creativity. Happiness was doubled, and so was the chaos. 🤣 Thank you, Wavemaker, for 14 years of thriving partnership and counting! Special thanks to Pathamawan (Linda) Sathaporn for making this happen. This sets the stage for the exciting journey ahead. Here's to many more adventures together! #MediaAwayDay #LOrealThailand #Wavemaker #EscapeTheOrdinary #MediaInnovation #14YearsAndCounting #PartnershipPower #CreateTheBeautyThatMovesTheWorld
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How we’re helping audiences stay one step ahead with AXA 💡 In today’s fast-paced world, proactively looking after your health can take a back seat, and this is the exact insight AXA Hong Kong and Macau discovered and used as the building blocks for their brand-new campaign. Their study found that 86% of respondents aged between 18 – 50 are not fully aware of their health conditions, such as cancer index, heart function, and blood index. 61% also said they won’t seek professional medical advice immediately if they notice a health problem. Together with Publicis, Wavemaker launched AXA Hong Kong’s One Step Ahead campaign for their new insurance plan, TotalAssure, which empowers people to stay ahead and prioritise their health in the fast-paced race of life. Popular actress Grace Chan fronts the energetic hero video, and the campaign is going big with outdoor advertising in key areas of Hong Kong, as well as social experimental videos and bite-sized thought leadership content shared digitally 🙌 Angela Wong, Chief Marketing & Customer Officer at AXA Hong Kong and Macau, said: "AXA's commitment to our customers extends beyond just providing continued protection. Our forward-thinking approach delivers truly comprehensive coverage, offering advanced protection and helping customers prevent health risks before their conditions worsen. This is exemplified by our recent launch of the TotalAssure critical illness series.” More on the campaign 👇 https://lnkd.in/gqq3ZYQu Wavemaker Asia-Pacific #AXA #campaign #media #advertising
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Wavemaker reposted this
We're so proud to see 'Game Face', the latest campaign for Colgate as part of their partnership as the 'Official Smile of the AFL - Australian Football League come to life! Group Director, Content & Partnerships, Wavemaker ANZ, Alexia Antonis, said: "Colgate has been a long-standing official partner of the AFL, a sport anchored in Australian culture. It’s such a privilege to bring the new campaign to life through media channels that complement the spirit of the game, and connect with AFL fans in ways that make them smile. Seven’s AFL broadcast has been a strong launch pad for Colgates’ Game Face film, reaching large audiences and delivering impactful integrated and contextually relevant placements that strengthen the campaign message – putting smiles on more fans’ faces." https://lnkd.in/guagPhCt Peter Vogel Ian Edwards Shivani Maharaj Paul Nagy