iProspect

NEW THOUGHT LEADERSHIP | Future of Storytelling: Bold Storytelling in the Platform Age. Discover how blending creativity with data-driven insights is reshaping marketing. Uncover the latest trends, tools, and opportunities to elevate your 2025 strategy. Download Future of Storytelling: Bold Storytelling in the Platform Age for a full review of our insights and recommendations for brands. #FutureofStorytelling https://lnkd.in/eZtSpCRu

Big things happening! We are thrilled to be expanding our relationship with Reckitt, leading their Nutrition business as AOR in the US and helping to bring together their consumer and retail media planning to accelerate growth 🎉   Read more about our partnership here: https://lnkd.in/eDiZBnDx

The key to successful marketing lies in storytelling that connects with both the emotional and rational decision-making processes of consumers. Download Future of Storytelling: Bold Storytelling in the Platform Age for a full review of our insights and recommendations for brands. https://lnkd.in/eZtSpCRu #FutureofStorytelling

Want to supercharge your RMN strategy and increase your ROI? iProspect’s next release of the #FutureReady series, Is Your Retail Media Network Falling Behind?, reveals 3 game-changing methods that enhance your brand’s offerings to gain competitive advantage. Read it here: https://lnkd.in/e4YXx8rP

With 99% of Gen Z skipping ads when possible and nearly two-thirds using ad blockers, learn how to craft stories that resonate with this digital-native generation and leverage their unique media behaviors and preferences. Download Future of Storytelling: Bold Storytelling in the Platform Age for a full review of our insights and recommendations for brands. https://lnkd.in/eZtSpCRu #FutureofStorytelling

Are you ready to elevate your storytelling strategies and drive impactful campaigns? Download our latest report, #FutureofStorytelling: Bold Storytelling in the Platform Age, for in-depth insights and actionable strategies to enhance your brand’s engagement and growth. https://lnkd.in/evBiiDWE

Liz Rutgersson CEO, at iProspect joined SiriusXM Media’s #PasstheMic series at Cannes, where they discussed her career journey and the importance of taking a leap of faith, welcoming opportunities as they arise, and turning negatives into positives. Listen to the full interview here: https://lnkd.in/gb6uCNaT

Our work with Hilton on “Hilton Worldwide’s Strategic Success with Broad Match in Generic Search campaign“ has been shortlisted in this year’s Don't Panic Events #USSearchAwards in the Best Use of Search - Travel/Leisure (PPC) category! Congrats to our clients at Hilton and internal teams. 🎉 https://lnkd.in/g-Qf_D_i

At iProspect, we believe that the future of storytelling lies in bold, personalized, and non-linear approaches. Our latest report, #FutureofStorytelling: Bold Storytelling in the Platform Age, explores how integrating emotional engagement, real-time data, and flexible narratives can help brands create impactful campaigns that drive business growth and inspire audiences. By embracing these strategies, brands can position themselves to thrive in the evolving media landscape. Find out more https://lnkd.in/ehdJiNfh

Our latest report identifies four critical pillars foundational to every advertiser's planning for 2025 and beyond. These pillars serve as launch points for understanding how to approach the dynamic marketing landscape with creativity and confidence. Brands that view these trends as opportunities and commit to delivering bold, creative, and authentic storytelling will not only survive but thrive in this new multi-platform frontier. Download your copy today: https://lnkd.in/eZtSpCRu #FutureofStorytelling