From the light bulb to your phone, innovation has transformed the world as we know. This week on Sustainable Futures Jonathan Hall has the pleasure of interviewing James Bidwell of Springwise, the leading innovation library for positive change and described by Seth Godin as “too good to share”. Hear about how Springwise uses its extensive knowledge base on over 14,000+ innovations to help brands. Click here to listen: https://loom.ly/mGK6Ibw
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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Marketers are on the verge of a major paradigm shift in advertising, driven by AI. Some experts predict that by next year, AI will generate up to 9️⃣0️⃣% of digital content. This evolution can feel unsettling, especially for those who value creativity—a trait many believe is innately human. As a marketer, your mission is clear ➡️ craft compelling creatives that command attention and forge a profound audience connection to take back control of your marketing in the age of AI 💥🌍 But how? Download our creative playbook, packed with strategies for impactful creatives in the AI era 👉 https://lnkd.in/eugKmsXd #AI #Advertising #Creative
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Discover the six fundamental elements that capture the essence of meaningful brand interactions and unlock untapped potential for differentiation, customer loyalty and market share growth. Read the report now: https://loom.ly/B0qibtc #CX #CustomerExperience #MeaningfullyDifferentExperience
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Explore the dynamic transformation of Saudi Arabia. The Kingdom is on an ambitious path, evolving from its rich traditions to become a beacon of innovation and opportunity. Our Kantar experts, Amol Ghate and Rana El-Sayeh, unpack the disruptive spaces experiencing significant growth and momentum, and the societal shifts driving change across various sectors, including Travel, Food & Beverage, Luxury, and Financial Services. This is a chance for your brand to gain invaluable insights into these dynamics, enabling you to engage more deeply with your consumers and develop marketing strategies that truly connect. Register here 👉 https://loom.ly/p9Jx2yo #SaudiRenaissance #SaudiVision2030 #MarketInsights #BrandStrategy #Innovation
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Don’t miss the launch of Media Reactions 2024, we will reveal the most preferred media brands for consumers and marketers on the 5th of September. Register now: https://loom.ly/LxUP-4c #MediaReactions #Marketing #Media
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Curious how a new season can drive subscriber growth for OTT platforms? Discover how Kantar's AI-powered solution delivers precise forecasts and data-driven insights, reshaping content strategy, marketing, and financial planning. Discover how we're transforming the future of OTT success here: https://loom.ly/4dyn03U #KantarAI
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How are global consumers transforming the entertainment landscape? Profiles by Kantar's latest research dives into the media habits of over 10,000 people across 10 markets. From streaming TV and music to mobile gaming and VR, discover the behaviours that are shaping the future of entertainment. Curious about: 🎥 Why streaming is the go-to choice for Millennials? 🎧 How music outshines podcasts in daily routines? 🎮 What’s driving the surge in mobile gaming and VR among younger audiences? 🔑 The impact of password sharing on subscriptions? Our empathetic approach uncovers deeper consumer behaviours, giving you the data you need to stay ahead. Don’t miss out—explore the full report here: https://hubs.ly/Q02L-RTV0 #EntertainmentTrends #MediaEvolution #StreamingWars #EmpatheticResearch #ProfilesByKantar
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AI-generated content is transforming advertising! To stand out, marketers must master these essentials: 👀 Secure their audience's attention 🤣 Make them feel 💻 Crack the context Reclaim your #creative edge in the #AI era! 🚀📈 Unlock the secrets to impactful campaigns with our new playbook 👉 https://lnkd.in/eugKmsXd
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📢 1 day to RSVP 📢 Join our upcoming webinar TOMORROW, 27 August to learn: ✔ Why meaningfully different #innovation matters and how to stand out in a crowded market ✔ How to find new space, embarking on an innovation journey to identify untapped opportunities ✔ What are the key benefits of applying #AI to emerging trends to shape successful innovation strategies Save your spot 👉 https://lnkd.in/eNNhRdiF
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🔥報名倒數兩周 一年僅此一場🔥 盡速報名 : https://loom.ly/aX61_GA 🏅揭曉全球百萬消費者認可的權威廣告創意排行榜 ! 品牌廣告創意五大致勝關鍵 ! 我們也將深度分析得獎廣告的成功關鍵因素，分享全球與台灣案例以及品牌廣告創意的大趨勢。 🚀LINK AI 是凱度的 #AI 廣告測試解決方案，今年也首度參與評選 ! 當全球持續發燒使用 OpenAI 出品的 ChatGPT、 Google #Bard 與 Microsoft #Copilot.. 以及各式五花八門的生成式 Generative AI 之時.... 你是否很好奇 ? 究竟 AI 評選的得獎廣告是哪些呢？ 加入 2024年8月29日（四）的免費線上分享會，與 Kantar 凱度洞察台灣的廣告創意專家們，揭曉來自橫跨16個市場、涵蓋共28個品類、總計41個品牌中，獲選全球最具影響力的廣告創意榜單。 一起向最具影響力的品牌廣告創意學習 ! 👍 #AI #Creative #Taiwan
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