Numerator

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: 💲 Consumers with spare cash say they’re putting it in savings (37%) and paying down debts (35%). 12% of consumers say they do not have any spare cash. ✈️ With the warmer weather, consumers are looking to get out of the house or fix up the house. 30% plan to use spare cash to travel or go on vacation, and 22% plan to make home repairs / improvements. 🥫 To save money, consumers are shopping for items on sale (43%), using coupons / discount codes (42%), and cooking at home (42%). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

Join Numerator on Thursday, September 12th at 10 am CT for a fast-paced Emerging Brands Summit that highlights the power of panel data to accelerate new opportunities based on verified shopping behaviors, consumer attitudes, interests, and opinions. The Summit will feature presenters such as Saffron Road Foods CEO & Founder Adnan Durrani, speaking on how to inspire and connect with modern consumers. Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands

The Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: Consumers that purchased home improvement items in the past three months said they purchased items because they: 🏠 Needed supplies for a small DIY project (30.4%) 🔨 Were replacing a damaged/broken item (17.4%) 💲 Needed supplies for a major DIY project (12.8%) 🏬 Consumer reasons for purchasing from a specific retailer included best prices (45.9%), convenient location (44.1%), and product options/availability (35.4%). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior

Have you made plans for Labor Day? 🎉 67% of consumers plan to celebrate this year, with another 15% unsure of plans. Among those planning to celebrate, the preferred activities are: 🍔 Grilling (63%) 👩👩👧👦 Gathering with family and friends (58%) 🧁 Cooking or baking at home (32%) 🍽️ Gen Z & Millennial celebrators are more likely to go out to eat (16% vs. 10% for all celebrators), order food for takeout or delivery (16% vs. 8%), and go out for drinks (19% vs. 8%). View the report: https://bit.ly/3MhBubj #Numerator #consumersurvey #LaborDay #LaborDay2024

Dynamic consumer needs are changing faster than ever. poppi’s Graham Goeppert, Vice President of Digital Commerce & Media, will join Numerator’s Emerging Brands Summit on September 12th to present on how the brand identified generational segments to reach with their products. Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands

How does the weather affect you? ☀️ Nearly one-third (30%) of consumers say they have considered or already relocated due to climate-related issues. 15% of households living in the U.S. West and 13% in the South say they have moved in the past because of weather. 📈 16% of general merchandise categories and 14% of CPG categories—such as automotive, household, sports, grocery, and home & garden—show a fifth of unit sales patterns are due to temperature changes. 🍦 The categories with the strongest relationship to weather changes are often unexpected. Roach bait was the category most influenced by warmer weather, followed by ice cream cones & cups. In colder weather, barley and humidifiers were the top categories affected. Read the press release: https://bit.ly/3SYE61D View the article: https://bit.ly/3WS9zDz #Numerator #consumerinsights #consumersurvey #weathertrends #summer2024

The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: ⬆️ The July Consumer Confidence Score was 56.4 (-0.6 vs. June), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💼 39% of consumers think it’s very or somewhat easy to find employment in the current job market. 🏡 48% of consumers say their household’s financial situation is currently good or very good. 💲 40% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation

💻🛒 Online shopping is growing in the back-to-school space. 🛒💻 📈 Online retailer share of traditional school supply sales has grown from 22.7% in 2019 to 37% in 2023 with Walmart, Amazon, and Target dominating the back-to-school market. In 2023, Amazon overtook Target for the second spot among the top back-to-school retailers. 💲 Over half (52%) of parents / guardians say getting back-to-school items for the best price possible is their top priority, and 69% say they shop during sale events to save money. 🧒 83% of parents / guardians with children entering K-12 this upcoming school year said their children were somewhat or very involved in picking out their back-to-school items. Read the article: https://bit.ly/3yHmdNG Read the press release: https://bit.ly/4fMNWgy #Numerator #consumerinsights #consumersurvey #backtoschool #backtoschool2024 #backtoschoolshopping #shopping

☀️ A Sizzling Summer Changes Purchasing Patterns ☀️ Numerator recently examined the relationship between temperature fluctuations and shifts in consumer purchasing. 🥵 More than half of Americans (57%) report higher temperatures this year compared to prior years, a trend confirmed by the National Oceanic and Atmospheric Administration (NOAA) in their June 2024 Global Climate Report. 🧊 In June 2024, households that claimed to experience hotter temperatures this year spent 15% more on ice compared to the national average. Alcoholic beverages also saw a 27% increase in household spending. 🌡️ Dessert restaurants, such as Dairy Queen and Baskin-Robbins, saw 57% of their traffic variance explained by moving temperatures, including a 7% increase in traffic in June 2024 compared to 2023. Jamba Juice and Salad and Go also saw increased traffic. Read the press release: https://bit.ly/3SYE61D View the article: https://bit.ly/3WS9zDz #Numerator #consumerinsights #consumersurvey #weathertrends #summer2024

🏫 What are you buying for back-to-school? 🚌 The top back-to-school items consumers plan to purchase are: 👟 Apparel and shoes (73.7% plan to buy) ✏️ Pens and pencils (72.9%) 📓 Paper / notebooks (71.3%) 📁 Folders / binders (66.2%) 🎒 Backpacks or lunch boxes (58.2%) 🖍️ Crayons / markers / colored pencils (56.3%) 💲 Only 34% of households said they will purchase all new school supplies this year, while 39% will have mostly new and some reused supplies, and 19.6% will have half new and half reused. 💲 56.6% of parents / guardians said they will spend less than $100 on school supplies. Read the article: https://bit.ly/3yHmdNG Read the press release: https://bit.ly/4fMNWgy #Numerator #consumerinsights #consumersurvey #backtoschool #backtoschool2024 #backtoschoolshopping #shopping