Sopro

Stop tracking email open rates. 🛑 Lots of talk about Gmails new banner blocking auto image downloads recently however this is not a new problem. Optimising campaigns for open rates is worse than a vanity exercise - it’s misleading and unreliable. Here’s why… Open tracking relies on an invisible image (a tracking pixel) embedded in your email. When the email is opened, the image loads, logging the open… But it’s not that simple. That pixel can also collect data like IP addresses, locations, and browser details, raising significant privacy concerns. As a result, major players like Microsoft, Google, and Apple have taken action to protect user privacy. Let’s take Gmail as an example: Since the introduction of Google’s privacy measures, reported open rates have been significantly inflated. Many of these “opens” are triggered by Google’s servers rather than genuine recipient engagement. Check out the data 📈 Chart 1: Compares open rates for Gmail against other providers like Microsoft and Proofpoint. Notably, Gmail’s open rates have consistently been higher, with a significant spike after 2018. Chart 2: Focuses on “first-minute opens” likely caused by image preloading or security scanning. Data suggests that 15-20% of emails sent to Gmail/GSuite recipients are false opens, a trend since 2018. The takeaway? Open rates are a relic. They’re inflated, unreliable and can mislead your outbound strategy. Instead, focus on metrics that reflect genuine engagement: ✅ Click-through rates  ✅ Responses ✅ Actual engagement In email prospecting, not all that glitters is gold—some of it is just glitter. Full stats breakdown link in the comments #outbound #B2Bsales #prospecting

Our school supplies donation drive is in full swing! 🎒 In Skopje, we’re proud to have supported local children through Ways2Help, and in Brighton, the Step by Step School: Independent School for pupils with autism, is all set to receive much-needed supplies for their students this back-to-school season. A huge thank you to everyone who has contributed so far. 🌟 #LifeatSopro #Community

🌶️ take: B2B sales outreach is falling flat. 👉 Unless you have a strategic approach to multi-channel cadence management. Balancing channels like email, LinkedIn, and outbound calling is key to optimising prospect engagement while avoiding overexposure. ⚖️ In our latest post featuring insights from CEO Ryan Welmans, we explore: - How to manage audience volumes - Maximising intent-driven engagement - Tactics to enhance your GTM strategy Read the full article here: https://bit.ly/3Taas9I ______________ Feeling overwhelmed? Let Sopro’s demand generation service guide you to success. 🔗 Link in the comments. #B2BSales #DemandGeneration #GTMStrategy

𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 > 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐢𝐧𝐬𝐞𝐫𝐭𝐢𝐨𝐧𝐬 When it comes to cold outreach, AI is a game-changer. But success hinges on knowing how to leverage it effectively. The distinction between true generative messaging and simple generative insertions can make all the difference. While generative insertions offer an easier way to personalise outreach at scale, it’s the authentic, generative messaging that truly resonates. Senior Performance Marketing Manager James Dall unpacks more in the clip below 👇 #AI #outbound #coldemail

We’ve analysed over 75 million emails to uncover the secrets behind the most successful B2B sales emails. Wondering what sets the top performers apart? 🗺️ Get the 10 rules in our blueprint here: https://bit.ly/3MkkcKq #B2Bsales #coldemail #prospecting

Buyer intent data is a waste of money. Specifically third-party intent data - there are plenty of vendors, most of us know the big ones. Sure, it's a compelling proposition, knowing companies that are looking for solutions in your space...but it's all just too much smoke and mirrors. Why? Because the data is too late (information decays literally by the minute) or too broad (customers searching for marketing solutions is a pretty wide net). But at a more fundamental level, even if the data was perfect, it's simply too late to try and insert yourself into the buying cycle. ➡ In B2B, buyers spend more time researching, with more stakeholders than ever before (11% now have up to 6-9). You need to be on their radar before this research phase starts, rather than trying to join the conversation when the decision is already halfway made. So what works instead? - Accurate TAM targeting and multi-channel engagement: Get smart with your Total Addressable Market (TAM) targeting and engage prospects through multiple channels. This way, you’ll connect with the right people and keep your brand top of mind. - First-party intent data: Pay attention to signals from your own website and social media. When someone shows interest, you’ll be the first to know and can act on it quickly. - Real time engagement: Start conversations with real-time interactions like web chat or personalised emails. This helps you make genuine connections and respond to interest right when it happens. Conclusion: Instead of relying on third-party data at the last minute, focus on building relationships early. This proactive approach will be much more effective and sustainable in the long run.

Our approach to sales outreach? ✨ Very demure, very mindful. ✨ Our multi-layered AI engine, trained on over 80 million Sopro outreach emails, ensures that each message is crafted with precision. Every email is tailored with extensive data on both the recipient and sender, focusing on tone and relevance. 😎 This advanced approach harnesses AI to deliver highly personalised, contextually relevant, and engaging messages that truly resonate with prospects. Link in the comments. #AI #prospecting #salesengagement

Navigating sales outreach without a clear direction? 🧭 We've got you. Stephen has put together a quick walkthrough that shows you how to execute a fully coordinated multi-channel outreach campaign that will: A) Target your total addressable market B) Reach key decision-makers in the right companies C) Engage prospects with perfect timing across multiple channels 📽️ Watch the video to see how you can: 👉 Consistently generate high-quality sales leads 👉 Effectively nurture and close deals within your pipeline Say goodbye to guesswork. Experience scalable, expert B2B outreach meticulously coordinated by a team of specialists: https://bit.ly/3TlapIj

Identifying and prioritising high-value prospects is the Schrute Buck of sales strategy - essential and non-negotiable. This process, known as lead scoring, is like Dwight’s meticulous beet farming 🌾 it ensures your team focuses on leads most likely to convert, boosting both efficiency and revenue: https://bit.ly/4cwVEZE

Yep, you heard that right - we’ve got a Lead Rate Wall of Fame 😎 Big props to Emilija Jakimova for setting the bar high and inspiring us all! 👏