Twitter rebranded to x.com on Monday, but the transformation of the social media website was not without its hiccups.
In the early morning hours of Monday, x.com was not redirecting to Twitter and instead was showing up as a vacant web address.
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Several users reported x.com redirecting to a GoDaddy landing page for websites instead of Twitter, despite the logo changing to the new black "X" from the blue Twitter bird at midnight.
As of 8 a.m. EDT on Monday, x.com is redirecting to Twitter with the new logo, but the platform remains unchanged other than changes to the brand's imagery.
Twitter owner Elon Musk announced the logo for Twitter would be changing in a tweet on Sunday, with a video of the new logo and a message saying that the platform would "bid adieu to the Twitter brand."
"And soon we shall bid adieu to the Twitter brand and, gradually, all the birds," Musk tweeted.
— Elon Musk (@elonmusk) July 23, 2023
The change in branding at midnight on Monday was celebrated with the new "X" logo being projected onto Twitter's offices in San Francisco, California.
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In discussing the rebranded "X" on Sunday, Twitter CEO Linda Yaccarino said the rebranded social media platform would go further in "transforming the global town square."
"It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square," Yaccarino tweeted.