AdMonsters Submission Guidelines

Are you Interested in submitting or pitching an article or story idea to AdMonsters?

AdMonsters curates content for the sell side of the digital media and advertising ecosystem, and we are always looking for thought leaders to contribute their ideas about the hottest topics. 

We welcome submissions from publishers and agencies for most of our columns and also accept contributions from ad tech vendors for our Inside the Buy Side, Best Practices, and Decoder columns. 

For ad tech vendors: We also create branded content opportunities, including single articles, article series, research reports/white papers, webinars, and sponsored newsletter content in collaboration with ad tech vendors (reach out to our sales team for more info [email protected]). 

For publicists: We also accept press releases from publishers, agencies, and ad tech vendors for breaking news, product news, surveys, and reports about digital media monetization and other topics related to advertising operations and revenue optimization. 

If you have an idea or draft of an article, our editors can be reached at [email protected] 

Who Is the AdMonsters’ Audience?

The AdMonsters community includes the people who run, manage, bill, analyze, and track digital advertising campaigns for digital media brands. Our audience encompasses professionals who work for digital publishers, agencies, CTV brands, newsletters, and podcast brands – in a nutshell, any digital medium where ad dollars are spent. 

Who Can Write for AdMonsters?

AdMonsters seeks articles from senior-level professionals across the ad tech ecosystem. 

What Are AdMonsters Editorial Guidelines?

  • Word Count: 500 – 900 words.
  • Tone & Style: Conversational, informative, intriguing. Provide a fresh angle, narrow your approach, and provide examples. (Examples: 5 Financial Best Practices for Publishers, Embracing the Cookieless Future: Publishers’ Opportunity to Take Control)
  • Assets: Include the author’s headshot and bio with the submitted piece. Although we create our own images for the articles that appear on AdMonsters, you can also submit creative to run with the article (to be used at the editor’s discretion). Each article uses two images (660×320 and 200×200).
  • No sales pitches or self-promotion: Your article should not be a sales pitch. Your article should provide informative or educational content focused on helping publishers do their jobs better. No paid links!
  • Running your article on other sites: Generally, it will be ok to run the article on another site within a week of running it on AdMonsters with a link back and mention that the article first appeared on AdMonsters.
  • Other notable guidelines: AdMonsters articles include SEO-driven headlines, decks and subheadings. Please keep this in mind when submitting your article. 

What Can I Write About For AdMonters?

While our main audience consists of publishers, we also create content for the buy side of the ad tech industry. We have a host of columns that publishers, advertisers, agencies, and ad tech vendors can submit to. 

Decoder – Decoder is an AdMonsters explainer series that makes sense of all the ad tech alphabet soup. We unpack regulations, tech, processes, and other themes impacting the industry. 

  • Who can submit? Ad Tech Vendors, Publishers, Agencies, and Marketers.

Slides of our LivesThis infographic and stats-driven column takes a deep dive into an industry presentation, report, or infographic and dissects it. 

  • Who can submit? We don’t accept bylines for this column, we only accept pitches.

Inside the Buy SideThese articles are written for the buy side.  

  • Who can submit? Ad Tech Vendors, Publishers, Agencies, and Marketers.

Ops POVThis is an op-ed column, generally about the Ops profession or topics that directly impact the Ops profession.

  • Who can submit? Publishers can submit. Ad Tech Vendors will be considered on a case-by-case basis.

Ops In QuestionThese are Q&As, generally with Ops professionals, or with others from the ad tech industry who have a distinct POV about challenges or opportunities that might impact an Ops Professional, like the launch of a new product that solves targeting issues or one that mitigates ad fraud.

  • Who can submit? We don’t accept bylines for this column, we only accept pitches.

Best PracticesThese are best practice articles, featuring tips and tricks of the trade. 

  • Who can submit? Publishers can submit. Ad Tech Vendors will be considered on a case-by-case basis.

We will also consider other types of article ideas on a case-by-case basis. 

If you are interested in submitting a contributed story, you can reach us at [email protected]