AdMonsters

Ad tech's reliance on alternative IDs is under scrutiny as the FTC reaffirms that hashed IDs are not truly anonymous. Adam Schenkel from GumGum predicts the fall of third-party cookies and hashed IDs, advocating for contextual targeting as the next privacy-compliant solution. Meanwhile, Sam Cheng of TeamSnap highlights the uncertainty and challenges ahead for publishers in adapting to new FTC guidelines. Where will the industry pivot next? https://bit.ly/3WCRxW2 #HashedIDs #Privacy #FTC #ContextualTargeting

Just 3 days left until Publisher Forum Boston, August 4-6.🗓️ This is your chance to dive into top-notch ad ops content and unparalleled networking. Connect with fellow ad execs who share your passion and challenges. See you in Boston for an event where contacts become connections and connections become community. Don't miss out—grab your pass now! https://lnkd.in/epdcwwr8

Only 4 days left to go until Publisher Forum Boston (August 4-6). There's still time to get a pass. Here’s what you'll unlock by joining us: - Exclusive Insights: Dive deep with top industry leaders and gain game-changing knowledge. - Cutting-Edge Strategies: Uncover the latest and most innovative techniques in ad ops and digital advertising. - Dynamic Solutions: Engage in lively roundtables and the One Big Problem session to tackle real-world revenue challenges. - Unmatched Networking: Connect with passionate professionals and open doors to exciting new opportunities. This is where the future of digital media happens—don’t miss out! Have you secured your spot yet? https://lnkd.in/epdcwwr8

Meet Kevin Antoine, our AdMonsters Dream Team Head of Programmatic. Currently serving as Head of Digital Inventory Optimization at Graham Media Group, Kevin is a pro at integrating programmatic, sales, tech, and data, Kevin excels in optimizing digital inventory and refining app strategies. With experience across Michigan, New Jersey, and roles at E.W. Scripps, PCH Media, and Weather Channel, Kevin’s passion for building relationships and solving problems shines. A recent highlight? Collaborating with the IAB in DC on privacy law. Join Kevin at Publisher Forum Boston, August 4-6, where he’ll lead a town hall session on tackling revenue challenges and driving innovation in digital media. https://lnkd.in/exDxA8ew

Our ecosystem is notoriously fractured, making it difficult for publishers to maintain consistent revenue and for advertisers to measure their ad spend effectively. Agencies and franchise owners face their own challenges, and then there's consumer fatigue to consider. How can we overcome these issues? That's where The COOL Company comes in. The new ad tech company, formed when Insticator recently acquired ADventori, seeks to mend the broken ecosystem. We chatted with CEO and Founder Zack Dugow and he shared insights about The COOL Company’s future and their plans to bridge the gaps in the advertising space. Learn more by checking out the article on AdMonsters. https://bit.ly/46sGVNH

Just 5 days left until Publisher Forum Boston, happening August 4-6! Don’t miss your chance to engage with industry leaders and peers for invaluable insights. Connect with fellow professionals who share your passion for ad ops and digital advertising, and uncover innovative strategies to stay ahead. From intimate roundtables to the collaborative One Big Problem session, this event is your essential destination for navigating upcoming changes and seizing new opportunities. Join us and be at the forefront of the industry’s evolution. https://lnkd.in/epdcwwr8

The tea is mighty hot in our Wrapper newsletter 📰 Here are some key updates to explore 🔎 📚 Google's Privacy Sandbox: How it's affecting publisher revenue in a cookieless world. 📚The New York Times' BrandMatch: Cracking the code of Gen AI ad campaigns. 📚NBA's $76 Billion Streaming Deal: The lawsuit that followed and what it means for sports broadcasting. 📚SSP Feel Shake-up: The new fee structures and what they mean for publishers. Ready to get the details? Click to read the full Wrapper newsletter https://bit.ly/3YnFs9D

Do you know Pooja Singh, our visionary VP of Data and Analytics at AdMonsters' Dream Team? With a remarkable journey spanning new product development, retail analytics, and customer intelligence at Kroger Precision Marketing (KPM)/ 84.51˚, Pooja brings unparalleled innovation and expertise to our data science capabilities. Join Pooja and and stellar roster of ad ops and revenue rockstars at Publisher Forum Boston, August 4-6. Don’t miss this opportunity for networking, learning and inspiration! https://lnkd.in/exDxA8ew

The $12 Billion Political Ad Boom & Bid Shading: What It Means for Publishers Political advertisers are forecasted to spend over $12 billion during the 2024 election cycle, marking the highest spend in U.S. history. With advanced techniques like bid shading coming into play, what does this mean for publishers? Discover the upsides and challenges of this high-stakes environment: 💎Increased demand and revenue boosts 💎Revenue volatility and inventory devaluation Learn how to navigate these complexities with strategic measures such as dynamic pricing, advanced analytics, and yield management. Dive into our latest article to explore the full picture and stay ahead in this unprecedented election cycle. 👇 #AdTech #DigitalAdvertising #PoliticalAds #Publishing

We've got the inside scoop on Google's latest cookie announcement and what it means for buyers and sellers. 🕵️ 🔎 Our team attended a U of Digital Live Learning Event where experts shared their prospective on next steps advertisers and publishers should take amidst Google's unexpected announcement. Curious about the broader implications for digital media? Head over to AdMonsters to read our full article: "Google's Cookie Curveball: What's Next for Buyers and Sellers?" Link to the full story is in the comments 👀 🏃♂️ ✍️ by Lynne d Johnson Shiv Gupta Myles Younger Alex Cone Joe Root Shailley Singh Therran Oliphant #cookies #identity #programmatic #addressability #cookieless