Executive Editor, Strategic Initiatives and Special Projects, and Editor, CMO Insider
Julia Hood is Executive Editor, Strategic Initiatives and Special Projects at Business Insider. Julia works across the newsroom, collaborating with journalists across verticals to develop editorial series, features, videos, and events.
Hood is also the editor of CMO Insider, an editorial initiative focused on news and insights related to marketing leadership and strategy.
Here's a sampling of some of our team's outstanding work:
Intuit Mailchimp CMO Michelle Taite describes the advice she was given to adapt to the constantly changing field of marketing at the Cannes Lions 2024 International Festival of Creativity.
Esi Eggleston Bracey of Unilever describes her CMO role as the "Change Management Officer," focusing on transforming the entire ecosystem to drive growth and innovation at the Cannes Lions 2024 International Festival of Creativity.
The Female Quotient founder and CEO Shelley Zalis talks about the importance of language and collective voice in marketing. Zalis was interviewed at the Cannes Lions 2024 International Festival of Creativity.
AI is transforming Bose by accelerating speed, improving consumer experiences, and achieving unparalleled scale, says CMO Jim Mollica. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Marketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping up, says Claudine Patel, CMO of Sanofi Consumer Healthcare. Patel was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Reckitt's chief marketing, sustainability, and corporate affairs officer Fabrice Beaulieau explains how generative AI, building on the tech's data insights foundation, will change marketing. He was interviewed at the Cannes Lions 2024 International Festival of Creativity.
State Farm's Kristyn Cook, who is the company's chief agency, sales, and marketing officer, explains how "Jake from State Farm" embodies the company's mission at the Cannes Lions 2024 International Festival of Creativity.
Gabrielle Wesley, CMO of Mars Wrigley North America, discusses why product innovation is so difficult and the lessons she learned when facing tough competition. Wesley was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Chime CMO Vineet Mehra describes how brands can attract customers of the future by staying curious and experimenting. Mehra was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Alex Schultz, Meta's CMO and VP of analytics, says marketing leaders need to look beyond the hype for where AI will lead. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
SAP's CMO Julia White recalls a lesson learned earlier in her career — on leading teams through change, and owning up to mistakes. She was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood He spoke to Business Insider at the Cannes Lions 2024 International Festival of Creativity.
Cristina Diezhandino, the CMO of Diaegeo, explains how she had to rethink her company's strategy because of the COVID-19 pandemic. Diezhandino was interviewed at the Cannes Lions 2024 International Festival of Creativity.
Tressie Lieberman, CMO of Yahoo, discusses her connected strategy to bring back Yahoo's "iconic energy". She was interviewed at the Cannes Lions 2024 International Festival of Creativity.
CMOs need to focus on more than just the brand; they also need to focus on the community, sustainable practices, and consumer experiences with the products, says Mustafa Shamseldin, PepsiCo's category growth officer and CMO of international foods. Shamseldin was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Don McGuire, Qualcomm's CMO, discusses how 12 years of AI development have given the company an edge during an interview at the Cannes Lions 2024 International Festival of Creativity.
Mazda's priority remains "Humanized growth" through purpose and sustainability, says Brad Audet, CMO of North America. Audet was interviewed at the Cannes Lions International Festival of Creativity 2024.
Diana Frost, the global chief growth officer at Kraft Heinz, discusses how reaching out to other CMOs gave her valuable advice for her new role at the Cannes Lions 2024 International Festival of Creativity.
Jackie Jantos, the CMO of Hinge, explains how CMOs put themselves at the "epicenter of creativity" at the Cannes Lions 2024 International Festival of Creativity.