Take a look inside Menards, the Midwest home-improvement chain owned by Wisconsin's richest billionaire
Menards, the home-improvement chain founded by John Menard Jr., is known for its discounted prices, mail-in rebates, and quirky Midwestern charm.
Store tour
I visited Primark and can see why the European chain has been described as the 'Costco for clothes'
Primark, a fast-fashion retailer founded in Ireland, is growing in the US. Here's what it was like to visit a store in New York.
I shopped at Crate & Barrel for the first time and saw how the brand's quiet luxury is boosting sales
Crate & Barrel's housewares are in demand thanks to the quiet luxury trend of simple, classic, upscale investments that never go out of style.
I visited Williams Sonoma and got a glimpse at why business is booming, from its free perks to high-end kitchen tools
A first-time shopper at Williams Sonoma found a wide selection of kitchen tools and home furnishings.
I visited American Eagle's NYC concept store, which showcases lesser-known brands like Aerie, Offline, and AE77 jeans. Now I get why the company is drawing in teens and moms alike.
The Gateway is American Eagle's massive concept store that houses six of its brands.
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I went to Ikea for the very first time. From the elaborate displays to an unexpected Christmas feast, here's what surprised me.
Here's what it's like to walk through the famous Swedish furniture store, known for its iconic meatballs and endless things to see.
I shopped at Alo Yoga and Lululemon to find out if they're any match for each other. The winner was clear.
While Alo has gained popularity in recent years, Lululemon continues to dominate the athleisure market.
I visited Birkenstock's fashion-forward SoHo store and was impressed by the range of styles, including sneakers, heels, and boots
A Birkenstock store tour post IPO found a range of styles, including sneakers, heels, and boots.
I stepped foot in Hot Topic for the first time in over a decade. Here's what it's like inside the famed punk chain in 2023.
Hot Topic has been a mainstay of malls since the '90s, but this reporter found the experience couldn't be more different in 2023 than it was 10 years ago.
I visited Chip City and could see why this cookie chain backed by Shake Shack's founder is rapidly expanding to new cities
I visited Chip City in Astoria, Queens, to see why this fast-growing cookie chain has become so popular.
Inside Glossier's giant new store, which is home to makeup conveyor belts and a replica subway station
Glossier's new flagship shop is home to its beloved makeup stations and exclusive merchandise from the brand's stores around the world.
I visited LA's new Blockbuster pop-up bar and it was like stepping back into the '90s — see inside
At the new Blockbuster pop-up bar in LA, the alcoholic beverages are named after movies from the '90s and Y2K. Inside is an Instagrammer's dream.
Sally Beauty Supply is closing 350 stores. I visited a location and saw why the company is struggling.
Sally Beauty Supply announced it will be closing 350 store locations and two distribution centers due to inflation and supply chain challenges.
Home Depot just crushed earnings. We visited a store and saw first-hand why.
Rising home prices are good for Home Depot's business because homeowners invest in improving their homes.
I stepped into an Abercrombie & Fitch for the first time in a decade and found it to be almost unrecognizable — in a good way
Abercrombie & Fitch is experiencing a renaissance, and an Insider reporter went to a store for the first time in a decade to check out what it's like now.
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Take a look inside one of Levi's new futuristic stores, offering an 'endless aisle' experience and a tailor shop where customers can customize clothes
More of Levi's NextGen stores are coming to the US. The first North American location featuring the new concept opened in Palo Alto, California.
7-Eleven is testing cashierless stores to compete with Amazon Go — here's what the first one looks like inside
7-Eleven debuted its first cashierless store as part of a test for employees at its corporate headquarters in Irving, Texas.
Bath & Body Works is now a standalone company — we visited a store and saw why it's been L Brands' secret weapon
L Brands has officially sold its majority stake in Victoria's Secret, effectively making Bath & Body Works its own company.
We went shopping at Macy's Backstage and saw why the department-store chain is banking on its off-price model to turn things around
Macy's is adding a total of 57 Backstage locations in 2020. We went to a Macy's Backstage to see why this is happening.
Take a look inside Amazon-owned Whole Foods' newest store, with self-pour beers and a fresh-cut-pasta bar
I visited the 47,000-square-foot store this week to see if the Amazon-owned grocer is testing any new strategies or layouts in its newest store.