Comscore peut quantifier l'efficacité d'une campagne et identifier les éléments qui fonctionnent, ou pas, en incluant diverses variations de fréquence et de créativité.
Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation.
Comscore Brand Monitor™ is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.