Wisconsin Gear, Wisconsin Badgers Fan Shop

Shop the greatest selection of officially licensed University of Wisconsin football gear and clothing from Fanatics! Score Wisconsin jerseys, t-shirts and more to show your love through every Big Ten rivalry game. Support your favorite athletes as well when you shop Wisconsin Badgers NIL jerseys. Fanatics stocks an elite lineup of Wisconsin apparel and Big Ten clothing that will make it clear where your allegiance lies.

Wisconsin Badgers Hats, Accessories and More

Score Wisconsin Badgers hats, beanies and caps in a variety of styles, so you always have just the right thing to match your favorite game day tee. Here you’ll find all the University of Wisconsin accessories you need to prepare for football, basketball and baseball season and beyond, including Wisconsin Badgers jewelry, handbags, rainwear and more. Don’t forget to shop the latest University of Wisconsin footwear and shoes, so you can train just like your favorite athletes.

Wisconsin Home Essentials

You look forward to gathering with fellow fans before every matchup, so be sure to grab Wisconsin tailgate gear, grilling accessories and outdoor games to entertain your friends and family. Fanatics is also your #1 source of official Wisconsin memorabilia and collectibles to help you turn your home or office into your own personal fan cave.