What do you do if you're torn between in-person and online continuing education for content strategy?

Evaluate your learning style and goals, consider the flexibility and networking opportunities of each format, and weigh the credibility and depth of the programs. Blend both methods if possible to leverage the strengths of each.

Reflect on your personal preferences and learning style. Some people thrive in interactive, face-to-face environments where they can engage in real-time discussions and benefit from direct feedback. Others might prefer the convenience and autonomy that online learning provides, allowing them to study in a setting and at times that suit them best. If you find that you engage better and retain more information in a live classroom setting, then in-person education might be more beneficial for you. Conversely, if you value flexibility and the ability to revisit materials as needed, online learning could be more advantageous.

If you value direct interaction and hands-on experiences, in-person classes offer immediate feedback and on-the-spot questions. Online courses, however, provide flexibility and self-paced learning, ideal for fitting into busy schedules. Additionally, in-person settings offer more structure, while online education requires strong self-discipline and time management.

If you're torn between in-person and online continuing education for content strategy, consider your learning style, networking opportunities, convenience, course quality, and cost to make an informed decision.

Additionally, assess the credibility of the institution, potential for hands-on experience, access to resources, and the overall impact on your career goals.

Think about your professional goals. Determine how each format aligns with your career aspirations. In-person courses often offer valuable networking opportunities and hands-on experiences that can be beneficial if you aim to advance within an industry that values these interactions. For instance, if your goal is to become a content strategist at a multinational company, attending in-person workshops or conferences could help you build important industry connections and gain practical insights directly applicable to your work.

In-person events offer networking that can lead to job opportunities. Online education is great for gaining specific skills quickly, which can lead to promotions. Also, consider costs and time—online courses are often more affordable and flexible.

Next, assess the quality of the courses available in both formats. Look into the reputation of the institutions offering the courses, the expertise of the instructors, and the comprehensiveness of the curriculum. Read reviews and seek feedback from past participants to gauge the effectiveness of the courses. For example, a high-quality online course from reputable platforms like Coursera or LinkedIn Learning might offer thorough and up-to-date content strategy training that rivals or even surpasses in-person offerings.

Research the curriculum and instructor credentials for both in-person and online options. High-quality in-person courses offer personalized guidance, while good online courses provide comprehensive content and interactive resources. Also, check reviews to ensure the course will enhance your content strategy skills.

Consider your time and budget constraints. Online courses often provide greater flexibility, allowing you to learn at your own pace and fit the coursework around your existing commitments. They also tend to be less expensive than in-person classes, which can include additional costs such as travel and accommodation. If you have a tight schedule and limited budget, an online course might be the most practical option, enabling you to advance your knowledge without significant disruption to your current lifestyle.

For example, attending a week-long in-person workshop might cost $1,500 plus travel and hotel expenses, while an online course could cost $300 and fit into your evenings. Calculate the total investment, including time away from work or personal activities, to make a decision that aligns with your finances and availability. Also, think about the long-term career benefits of each option.

Some prefer the structure and social aspects of in-person learning, while others like the independence of online study. Reflect on past experiences to choose what makes you most comfortable and productive. Opt for the format that engages and motivates you personally.