160over90

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: This year, Halloween is getting a new dose of a culture. From Target’s “Tumbley” to Chipotle’s “Boorito” collaboration with Spirit Halloween, brands are transforming their viral moments into costumes to fuel younger generations’ Halloween obsessions and expand the holiday’s cultural significance. https://lnkd.in/e5v9kKXb   Think: This weekend’s UFC fight inside Las Vegas’ Sphere marks a new wave in how we can consume live sporting events. How will traditional arenas and venues weave in more digital elements to offer an increasingly mixed reality experience? https://lnkd.in/e9nFBdDs   Know: Millennials are the moment, and today’s pop culture landscape is the proof. Brands across mediums and genres, from Mattel to McDonald’s, are using ‘90s nostalgia to tap into this generation’s sizable buying power. https://lnkd.in/eGQ8K8B3

Our own Kimberly Hallman's episode with Enrollify is now live! Take a listen and hear some of Kim's best practices on how higher education institutions can benefit from a sound earned media strategy: https://lnkd.in/gSjdM6NW

Our latest work for Pernod Ricard's Jameson brand brought their new “Touch Down in Dublin” campaign to life in the form of an immersive bus experience ☘️ 🚍. With former NFL player Julian Edelman front and center, we rallied fans across NYC to join Jameson’s quest to bring the first ever NFL game to Dublin 🏈 🇮🇪. We wrapped the evening parked outside Ulysses Irish Pub on Stone Street to offer branded swag and complimentary drinks 🥃 🎉. #CultureMovesUs

Incredible week in Kansas City witnessing the opening night of the NFL season 🏈🇺🇸 We provided our eight NFL Creator Captains that we’ll be working with season-long with the ultimate NFL experience. This is the second season of the Creator Captain strategy and saw our exisiting six creators from last season being joined by two new faces, Sarah Gordon and Italian Bach 📲8️⃣ The trip included VIP tailgating access, exclusive gameday tickets to see Chiefs vs Ravens, BTS stadium tour (including trying on Super Bowl Rings !!!!), all accompanied by moments showcasing what makes Kansas City famous including BBQ, Union Station and much more 🤩🍔 Less than 24 hours since the conclusion of the trip and we’ve already seen over 120 posts, and over 6.9m views. And we still have soooo much more to come.. 👀📺 Keep your eyes peeled for the hero content which will be live over the coming days 🔜 Shoutout to everyone involved at 160over90 NFL UK Fresh Base Benjamin Lee Elliot Grover Gaurav Kumar Chris Peacock Martinez 👏

Thrilled to share we've been named PR AOR for USAA! USAA's Lindsey O'Neill and our own Jessica Nelson sat down with PRWeek to discuss the agency's expanded partnership. Read more here: https://lnkd.in/eDPvkJai Thank you to Lindsey, Lewis Pryor, APR, CLU and the entire USAA team for the continued partnership - we're excited for this next chapter together. #CultureMovesUs

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: With the new NFL season underway, the Kansas City Chiefs are hoping to stay on top: not just in the official rankings, but with the most fans around the world, too. The back-to-back Super Bowl champions are prioritizing content – from social media to an original Hallmark movie – to keep and grow fan engagement. https://lnkd.in/eq8i9zBC Think: Feeding into the growing consumer desire for nostalgia, J.Crew is bringing back its catalog after a seven-year-hiatus. Along with newer elements like QR codes, the catalog blends traditional shopper marketing with editorial content for a new type of brand storytelling. https://lnkd.in/e3R344RN Know: Toy brands, including Lego and Barbie, are increasingly entering the sports landscape through licensing partnerships and collaborations. The unique synergy around the idea of “play” is attracting multiple generations and creating a newfound momentum for the toy industry. https://lnkd.in/e-QhJU_u

Reflecting on last week’s Council for Advancement and Support of Education’s 2024 Europe Annual Conference in Manchester with Ryan Brown and Stan Mbella. What an amazing time sharing insights from 160over90’s experience in higher education marketing and philanthropy, connecting with colleagues and meeting new friends around the globe, and exchanging ideas to push the boundaries of what's possible. Outside the conference, we had a blast exploring Manchester, watching Erling Haaland score a hat-trick, and enjoying one too many Full English breakfasts. As is common in the north, the weather was cloudy and rainy with the occasional glimpse of sunshine. But when the sun did peek out, it lit up everything around us and reminded me how lucky I am to call this “work.” #CEAC24

Our new work for the Colorado State Forest Service helps Coloradans "Live Wildfire Ready" because home means everything. Read more about the campaign in LBBonline - Little Black Book here: https://lnkd.in/eFQSSJdy

We didn’t think we could be more excited for this NFL season 🏈 🥳. Thrilled to help bring this campaign to life – congrats to our partners at Courtyard Hotels and Marriott Bonvoy!

As a new season of #collegefootball kicks off, our team is tracking all the trends and brand activations 🏈 First up - the biggest headlines. Flip through for everything you need to know, from conference realignment to the NCAA-House settlement and the CFP expansion. #CultureMovesUs