AdMonsters noted that the shift to cookieless alternatives is moving slower than molasses. They referenced 33Across' Q1 2024 Cookieless Trends Report when reporting how food & drink and travel industries are the most reliant on cookies for US programmatic ad buys. https://bit.ly/4bxHsio
33Across Inc.
Internet Publishing
NY, NY 8,937 followers
Enabling programmatic advertising to work without cookies across platforms, publishers, data companies, and more.
About us
At 33Across, our goal is to make the open web work without cookies in a way that is simple and fair for publishers. Our identity solution, Lexicon, makes inventory easily addressable across all browsers for publishers, SSPs, DSPs, and data companies.
- Website
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http://www.33Across.com
External link for 33Across Inc.
- Industry
- Internet Publishing
- Company size
- 11-50 employees
- Headquarters
- NY, NY
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Programmatic Ad Technology, Publisher Tools, Publisher Monetization, advertising technology, publisher monetization, audience engagement, supply side platform, and identity graph
Locations
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Primary
Get directions
229 West 28th St
fl 12
NY, NY 10001, US
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Get directions
530 Lakeside Drive
110
Sunnyvale, CA 94085, US
Employees at 33Across Inc.
Updates
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33Across' Q1 2024 Programmatic Trends Report, featured by the CDP Institute revealed publishers' cookieless revenue SOV grow by an average of 18%. Retail and finance verticals also saw a remarkable 300% YOY growth in cookieless SOV. This trend underscores the industry's continued adoption of privacy-centric advertising solutions. https://bit.ly/4eNQcE5 #programmatic #cookieless
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EMARKETER's Q1 2024 update highlights that the food and drink, and travel industries show the highest dependence on cookied advertising. These findings are based on 33Across' Q1 2024 Programmatic Cookie Alternative Trends Report. https://bit.ly/3LafS03
Q1 2024 update: Which industries still rely on cookies the most
emarketer.com
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We rounded up consumer financial trends for marketers to help them learn about consumer preferences and more. https://bit.ly/3VLXsYm
Finance Insights: Key Consumer Trends to Guide Your Advertising Strategy | 33Across
https://www.33across.com
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In a new interview with Authority Magazine conducted by Kieran Powell, 33Across President Paul Bell discusses the changing AdTech landscape. He offers career advice for marketing and advertising professionals, explores AI's impact on adtech, and shares how 33Across addresses addressability challenges. https://bit.ly/3xyQKwC #AdTech
Paul Bell Of 33Across On The Future Of Adtech
medium.com
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Travel spending is projected to hit a new record of $11.1T in 2024. Explore more key stats and trends driving this surge in category spend. https://bit.ly/3Xx96sD
Travel Insights: Key Consumer Trends to Guide Your Advertising Strategy | 33Across
https://www.33across.com
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Proud to see our own John Whitmore, SVP of Global Business Development, recognized in the AdTechGod (™) Community Spotlight for his industry expertise and ongoing support of this community!
AdTechGod Community Spotlight As we grow our Marketecture Media offerings, we want to keep the community vibe and give shoutouts to those who help out and welcome new members to the AdTechGod Slack Community. So, in the ATG/Marketecture newsletter, we will occasionally highlight these awesome folks. A little bit about John: John Whitmore has been a supporter of the AdTechGod Slack Community since its inception. His guidance to new members has been invaluable, so I’m paying it forward John Whitmore is SVP of Global Business Development at 33Across Inc. and spearheads Lexicon, the company's Identity Resolution Platform. I'm also excited to share that John will be joining me on the AdTechGod(™) Pod in October – can't wait to record with him! 🌎 Sign up for the AdTechGod Slack Community: https://lnkd.in/g5PZnXjv ✉️ Sign up for the Marketecture newsletter: https://lnkd.in/grjwK8ak
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Ready for back-to-school advertising? Find out how advertisers are using sell-side targeting for their back-to-school campaigns. https://bit.ly/45ivVlG
How Sell-Side Audience Targeting Will Ace Your Back-to-School Campaigns | 33Across