A Marketecture Media company AdTechGod™, has established itself as a pivotal force in the advertising technology industry. From our initial engagement on Twitter, we have rapidly ascended to prominence, particularly through our highly acclaimed podcast, "The AdTechGod Pod." Our Community and Collaborations We are proud to lead the AdTechGod Slack Community, a dynamic gathering of AdTech professionals who share insights, strategies, and trends to enhance their industry knowledge. In addition, our founder is a co-hosts on The AdTech Forum, a dedicated platform for discussing the intricate layers of advertising technology. Our Website We are currently developing a comprehensive website tailored specifically to AdTech enthusiasts. This resource-rich portal will feature educational materials, career opportunities, industry news, podcasts, and much more, designed to empower and enlighten users about advertising technology.
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🌟 Exciting news🌟! Coppa 2.0 is here, and with it, new challenges for businesses to protect children's data. 🚀 Enter Crumbless AI: Our cutting-edge solutions ensure compliance with ease, safeguarding privacy while optimising user experience. Let's build a safer digital future together! 🌐 #Coppa2 #CrumblessAI #DataPrivacy #TechInnovation AdTechGod (™) Lara O'Reilly Miles Kruppa Patience Haggin
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🎉 The After Party: Return to the Golden Era of Madison Ave 🎉 Its time to do this again! MadTech , Marketecture Media and Aperiam are thrilled to announce our next event in New York City, aptly named "Return to the Golden Era of Madison Ave.” 👉 Save your spot: https://lnkd.in/g8ds_MbB 👈 Event Details: ▶ Located at the Virgin Hotel, NYC. ▶ 300 special guests from advertising, media, adtech and the agency world. ▶ Special VIP section and dedicated entrance. ▶ Live interviews with Marketecture Media hosted by Ari Paparo ▶ Blow out bar with MadTech so you look and feel your best. ▶ 7 piece big band and Sinatra singer. ▶ Exclusive set by a top tier NYC DJ. ▶ Live performance and dancers. ▶ Coverage by leading names in the Press, capturing every spectacular moment. See you October 7th during a big week dedicated to advertising!
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🚩 Google's recent announcement to drop third-party #cookies (#3PCD) has raised concerns about the potential risks to the #OpenWeb. The move comes amid a growing trend of consumers already blocking cookies, leading to a loss of reach and performance for advertisers and publishers. While cookies are already deprecated, Google's decision to give consumers the choice of whether to allow cookies could further decrease their usage, leaving advertisers and publishers with limited options. The reliance on publishers' first-party data becomes crucial, as it remains the only reliable signal that works for all consumers. Publishers must invest in collecting and managing their own data, while advertisers need to collaborate with publishers to find reach and performance beyond walled gardens. According to specific use cases, advertisers that take this approach have seen doubled sales and halved CPA, while publishers have experienced a significant increase in CPMs. The announcement signifies that the pace of change in the industry is now dictated by consumers rather than Google or regulatory authorities like the Competition and Markets Authority (CMA) in the UK, making it challenging to predict future developments, except for the continued deprecation of third-party cookies. ➡ Interesting in any case to read the comments of Jonathan Mew, CEO of #IAB UK: https://lnkd.in/eJSiJBCf ➡ Funny to read Ciarán O'Kane from ExchangeWire comparing it to an episode of ‘Dallas’. 🤑 A new cash machine in place ? anyway interesting to read the announcements coming from various Google managers (proof that they had been preparing for this announcement for a long time), including Dan Taylor, Google's VP of Global Ads, mechanically whipping out his post machine gun. important reminder! ➡ Cookies are already blocked for 70% of consumers. For advertisers, this means that reach has already disappeared and performance is truncated. And for publishers, it means performance has collapsed for 70% of inventory. ➡ Factually, Cookies are already deprecated, but Google just explicitly places choice and deployment in the hands of consumers Now, when given the choice, consumers massively opt out ➡ So the debate is simply whether, with this new scheme, we'll go from 30% of consumers having a cookie to 15%, 10% or 5%. Shall we place our bets? None of these options leaves advertisers and publishers any choice: publishers' 1st party data is and will remain the only signal that works for 100% of consumers Feel free to reach out Permutive team ▶ Joe Root, CEO ▶ Jay Stevens, COO ▶ Chloe Grutchfield, CPO ▶ Daniel Parker, CRO ▶ Rhiannon Prothero, Global Marketing Leader ▶ Richard King, International Head of Sales ▶ Julien Mentasti 📈 What do you think ? AdTechGod (™), Simon Halstead, Simon Bennett, Mathieu Roche, Marc Bresseel, Frank Ducret, Alysa Hutnik, Alain Sanjaume, Steven Millman, Angelina Eng, Todd Parsons, Fern Potter, Andrew Webb, Paul Gubbins, Bill Harvey, Anthony Katsur, Jeffrey Bustos
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GOOGLE HALTS DEPRECATION OF 3P COOKIES!!!!! 🍪 - Google halts plans to deprecate third-party cookies, offers users adjustable privacy settings in Chrome. - Discussions underway with regulators, but details and timeline remain unclear. - Privacy Sandbox APIs to stay, with new features like IP Protection in Chrome’s Incognito mode. - Early tests show promising ad performance recovery using Privacy Sandbox technologies. - Publishers remain skeptical due to limited testing opportunities and technical issues with the Sandbox. 📖 Article : https://lnkd.in/eQCamtX5 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf
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VP I Director PR I Communications| Director Marketing| Account Manager| Social Media Analyst| Content| AdTech| Entertainment| Digital Analyst
Prompted by this Tweet by AdTechGod (™), I looked into the origins of the phrase "direct to glass" in the context of CTV advertising. I couldn't find a mention before a Jan. 17, 2023 article in TVREV, where Alan Wolk interviewed Tony Marlow. LG Ad Solutions, did you coin the phrase?
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I’m honored to be apart of this growing community. Thanks for the shoutout, AdTechGod (™)!
AdTechGod Community Spotlight Tammy Blythe Goodman, the Head of Brand Marketing and Communications at EX.CO, plays a pivotal role in the AdTechGod Slack Community. A few months ago she had reached out wanting to create a space for women in AdTech to meet, network and share experiences. She started the Women In AdTech Group within the AdTechGod Slack community and it now boasts over 100 members, her support is invaluable to the community and I'm truly thankful for her friendship and support. You should be too. 🌎 Join the AdTechGod Slack Community: www.adtechgodcommunity.com and let Tammy or myself know if you would like to join the Women in Adtech Channel. ✉️ Subscribe to the Marketecture newsletter: https://lnkd.in/gMNNCDjB
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CTV POLITICAL SPEND 📺 - Connected TV (CTV) political ad spending for the 2023-2024 period is projected at $1.51 billion. -This figure is part of a broader $10.7 billion estimate for total political advertising revenue. -CTV ad spending represents a significant portion, showcasing the platform’s growing importance in political campaigns. - The increase in CTV spending contributes to the overall 19% growth in political ad revenue compared to the 2019-2020 period. 📖 Article : https://lnkd.in/gN6eZ_f6 🌎To learn more join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf
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Episode 35 🎙 Episode 35 of the AdTechGod(™) Pod is Live! 🔊 Click to Listen: https://lnkd.in/grhDbjWW AdTechGod (™) sits down with Nicole R. F. Nicoles impressive journey doesn't stop. Before starting NRF. Media, Nicole served as the Head of Product & Ad Sales Marketing at Inmar Intelligence. There, she played a pivotal role in driving product innovation and marketing strategies that revolutionized ad sales. Nicole was also the Head of Platform Partnerships & Emerging Media Revenue at Paramount and before that, she was Group Director at Omnicom. Thank you to Hatty Group for advertising on this episode.
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Congrats to my friend Adtech God!
Can anyone confirm? Have I told you about my newsletter? https://lnkd.in/gMNNCDjB