ACCESSWIRE

Yesterday was a great day! Thanks for the mention, PRSA Volunteer Chapter !

Media Pitch Tip: Include Supporting Details. After summarizing your story's importance, provide additional details to help the journalist better understand it. Try to head them at the pass and provide them with content they’ll inevitably ask for. Include press releases, fact sheets, video content, links, etc. But, don’t go overboard. Only share what’s truly important in the first interaction. #mediaoutreach

We're excited to be the title sponsor of this year's Public Relations Society of America (PRSA) Southeast District Conference in Knoxville, TN! Our Executive Vice President of Sales and Marketing, Jennifer Hammers, will deliver her keynote that covers the evolution of Marketing/PR Communications vs Sales in today's world. DETAILS: https://bit.ly/3TekpTq

Brands need to stay informed to stay relevant. This is where a Media Monitoring tool can help you track and analyze brand mentions, industry updates, competitor activities, and relevant keywords across media channels. Learn more about the benefits of media monitoring! #mediamonitoring #publicrelations

Press release writing tip: Focus on one topic per campaign. Address the facts and statistics and share important details regarding your news. Focusing on one topic keeps readers engaged and helps journalists better understand your news so they can cover it. #pressreleasedistribution #writingtips

How do you measure the success of a press release campaign? Here are success metrics to consider ⬇️ #pressreleasedistribution

To gain a competitive edge, you have to stay ahead of industry trends. Media monitoring gives you the deep insights you need to keep your thumb on the pulse of what’s trending. You’ll identify shifts in consumer preferences and behaviors, for example. These insights are fuel to your marketing strategy and empower you to adjust your messaging accordingly. By understanding the evolving desires, needs, and interests of your target audience, you can consistently produce relevant and engaging content. Plus, media monitoring allows you to pull back the curtain on your competition’s strategies and tactics, which is essential for differentiating your brand. Explore our Media Monitoring tool: https://bit.ly/3WRnAmf #mediamonitoring

Pay attention to timing. When distributing a press release, avoid weekends and public holidays. Typically, early in the week and mornings are best. But just because something’s labeled best practice doesn’t mean it’s best practice for your brand. Pay attention to your data to uncover the best days/times for your brand. #pressreleasedistribution #publicrelations

Do you need help increasing your brand's visibility? If you do, you landed in the right place. Check out our guide to learn the what, why, and how of securing brand mentions for your organization. #earnedmedia #brandmentions #mediamonitoring

Press Release Writing Tip: Spend time on your quotes. Quotes should come from a C-suite executive or a topic matter expert in your company. Keep them short and include additional statistics and details that support the news you're sharing.