Newswire

Press releases and SEO go hand-in-hand. Here are five tips to optimize your next campaign ⬇️ #pressreleasedistribution #SEO

There are countless wire services on the market which makes choosing the right one for your business a bit of a process.  While each offers the same service, press release distribution, they’re not created equal.  When choosing a distribution partner: - Read customer reviews like the ones found on G2 to get a better understanding of customer satisfaction.  - Review what’s included in their distribution networks. Do they align with your business objectives? - Understand the total cost. Beware of low prices as they typically lead to a higher price tag thanks to upcharges and hidden fees.  #pressreleasedistribution

No one wants negative feedback. But, unfortunately, it happens. Swipe through for three tips on how to handle it in a positive manner. #reputationmanagement

Write your subheadline last. The subheadline is a useful summary of what your press release is about. When writing this section, be clear and try to intrigue the press and public.  Remember, the headline is a promise of what the reader will learn. The subhead is even more of a tease and enticement to get them to read on. #pressrelease #copywritingtips #publicrelations

It’s human nature to kick into high gear when something goes awry. It’s like a firefighter responding to a call. They drop everything they’re doing, get their gear on, and are prepared to rush to the emergency within seconds. In a way, you’re a firefighter putting out the flames of negative press. But, before you switch on the fire hose, pause and assess the situation. Taking action without getting the facts straight can fan the flame of negative press. That’s why it’s important to slow down, collect all the facts, and think through any weak spots in your planned response. Doing so helps clear the air so you can see the big picture and react accordingly. #crisismanagement #publicrelations

What is earned media and why is it important? We answers these questions and more in our article. Check it out. #earnedmedia #publicrelations

Your online reputation is the foundation of your brand. If it’s compromised and crumbling, the strength of your company goes with it. PR services empower brands to take a proactive approach by using a Media Monitoring tool to keep an eye on what’s being said about their brand, competition, and their sentiment. For three additional benefits of using a PR Service, check out our blog.

Earned media is perceived as more trustworthy. When a notable publication mentions your brand, readers view that as a vote of confidence. The more credible your brand is, the more opportunities you have to build your business and bottom line. #publicrelations

When researching media databases, look at the features. What do you need this tool to do for you? Do you need specific filters and capabilities? Does it need to integrate with other software applications? Read our blog to find the right media database for your brand: https://hubs.li/Q02G9fhc0 #mediaoutreach #mediarelations #mediadatabase

We're excited, proud, honored, and the list goes on, to earn the #1 spot in G2's Grid® Report for Press Release Distribution! A special THANK YOU to our team for their continued hard work and dedication in helping our customers amplify their news! 👏 Check out the full list of 28 badges: https://bit.ly/3L7Yzwp #pressreleasedistribution #publicrelations