Lisa Rosenberg's son Sam attended Fanatics Fest earlier this month and through the unifying power of sport, they connected over their love of marketing to discuss the intersection of sports, culture and brand. Read more from Lisa and Sam about the sense of community that sports can bring to a brand relationship. #SportsMarketing #CreativeMarketing #CampaignStrategy Sam Rosenberg Stagwell Fanatics National Football League (NFL) National Basketball Association (NBA)
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
The best part of being a parent in marketing? Learning from your kids! Sam’s insights into sports marketing, especially following his experiences at #FanaticsFest, have opened my eyes to new trends and perspectives. It's clear that sports fandom isn't just about cheering from the sidelines; it's a rich tradition passed down through generations, keeping the flame alive. How have your personal interests shaped your professional strategies? Share your stories in the comments! #SportsMarketing #CreativeMarketing #CampaignStrategy #Newsletter Sam Rosenberg Allison Worldwide Stagwell Fanatics National Football League (NFL) National Basketball Association (NBA)