Alta Media Partners

We're excited to welcome Concetta Cougras to the team as our New Client Development Associate! 🎉 Connie joins our Alta East office in Tampa and is currently in her last semester at The University of Tampa, pursuing a degree in business management. Before joining Alta Media Partners, Connie previously held an Affiliate Marketing Internship at a Tampa based startup. Connie is excited to dive deeper into the Affiliate space and support our agency growth. In her free time, you can find Connie at the gym or exploring some of the country's best beaches in Tampa Bay 🌴 Welcome to the team, Connie!

New Client Announcement🎉 We are excited to announce our client partnership with luxury organic skin care brand, OGEE. Alta Media Partners has been selected as OGEE's Affiliate Management Agency of Record. We will be tasked with driving incremental growth through a full funnel and data driven partnership strategy. We are aligned with OGEE's commitment to being a leading provider of clean and sustainable beauty products. OGEE's pledge to provide a true organic difference is clear as shown through their certification by NSF: the most stringent standard in personal care products, which requires a minimum of 70% organic ingredients within each formula (other organic certifications only require a maximum of 20% organic ingredients). Time to scale this program while OGEE continues to scale the standards for the beauty industry!💄

2024 has shaped up to be the year of customer referrals vs. creators vs. affiliates. 🔊 But when looked at through the lens of partnerships, each of these categories has the common ability to help brands drive sales and new customers.  According to Harvard Business Review, referred customers make more purchases more often and are up to 57% more likely to refer more new customers. Customer referrals are also cost-efficient. Brands can offer referee incentives like:  ✔Store Credit  ✔Gifted Product  ✔Sales Incentives  And with advancing technologies, like impact.com's recently launched Advocate software, creating a customer referral ecosystem has never been more efficient. As a brand’s relationship grows with their most loyal advocates, they can graduate into a broader category of an influencer or affiliate. At Alta, we know the nuances of working with many different types of partners. We focus our attention on where there is growth to be achieved. 📈 So if you’re looking for a fresh perspective on how to scale multiple types of partnerships, let’s chat 📱👉https://lnkd.in/gASj395r

The Alta team is fresh off our trip to the Big Apple 🍎 for Affiliate Summit East 2024! We spent a productive four days in NYC with so many learnings and updates to bring back to our clients. We're big on numbers, so here's a quick breakdown of what we accomplished: ✔18,998 roundtrip miles collectively traveled across the team going to and from Orange County, CA and Tampa, FL  ✔ 36 partner meetings held creating new opportunities and further building relationships for our clients  ✔ 5 in person client meetings ✔ 3 panels, 1 Fireside Chat and 1 Networking Reception attended at Martech Record's MARCC NY Event discussing key topics like the evolution of the consumer funnel in 2024, where Communities and Reddit fall into affiliate marketing and creating value for consumers  ✔Countless hours of team bonding and exploring NYC's amazing food scene Check out some of the pics we snapped while we were there. For now, it's back to work to continue supporting our clients' growth, but we can't wait to see everyone at ASW in Vegas! #affiliatesummiteast #affiliatemarketing #ASE

We are excited to share some of the great work our Partnerships team has done for our client, Heybike!  🚲 Check out Heybike's inclusion in the 2024 Men’s Health Outdoor Awards 👉 https://lnkd.in/gQVcC7vT Utilizing a direct connection with a gear writer, we provided the bike for coverage consideration and maintained close communication throughout the testing process. With our consistent follow-up and a stellar product, Heybike was not only featured, but chosen as an award winner in the “Fun” category! We're proud of our strong industry relationships and strategy that ultimately secured HeyBike this inclusion. If your affiliate program lacks organic inclusions in authoritative media, we should talk 👉https://lnkd.in/gASj395r

Fresh off of our visit with our partners at TikTok last week, we’re excited to continue to utilize TikTok Shop to drive incremental revenue and growth for our clients. We love this guide from Forbes for getting set up. (https://lnkd.in/gC7Xn8uu) But it’s important to remember that TikTok Shop is still a new channel for online sales in the US, and best practices and strategies are evolving. What worked a few months ago may not work today, which is why we always recommend consistent testing. The biggest challenge we see with brands is the amount of effort and strategy the TikTok Shop creator partnerships take. Here’s where we’ve found the most success to fuel these partnerships:  ✅ Engaging with the creators directly via TikTok Shop with high volume but highly personalized outreach messaging  ✅ Growing that messaging with a process and system for outreach, follow ups, tracking and fulfilling sample requests  ✅ Finding the balance between the creators who clearly have a direct fit to your brand for authenticity and personalization, while also testing some creators who might surprise you in terms of the new audiences they can introduce to your brand. Alta Media Partners has an experienced team with the resources and processes built out to help brands launch and scale their TikTok Shop program! If you are interested in learning more, or have found challenges scaling TikTok Shop, reach out to us! Connect with us here 👉 https://lnkd.in/gASj395r

New Client News 🎉 We are excited to share that premium eyewear retailer Eyeglasses.com has selected Alta Media Partners as their Affiliate Management Agency of Record! The team will be tasked with driving incremental growth through a full funnel, data-driven affiliate partnerships strategy, leveraging best-in class analytics and partner relationships. Eyeglasses.com is the leading high quality, high service provider of eyewear online. They take the hassle out of the traditional eyewear purchase experience without jeopardizing any of the quality. We are particularly excited to partner with a brand that is helping change lives worldwide through their work with organizations like Restoring Vision and the Sankara Eye Foundation. We're ready to scale this program while making an impact on the world! 🌏

The Alta Media Partners team had the opportunity to visit TikTok Headquarters in LA last week, where we connected with our #partners and dove into strategy sessions around all things TikTok Shop. With social commerce sales projected to top $144 billion over the next couple of years, it’s more important than ever for brands to prioritize TikTok Shop as part of their affiliate partnerships strategy. When we speak to DTC brands, a few of the most common challenges we hear about when scaling are: • Getting minimal to no responses from outreach to creators • Allocating enough resources to finding new creators and negotiating terms • Insufficient tracking and reporting setup for sales attribution • Creating an efficient system for managing sample requests and follow through with creators Success in affiliate partnerships is largely dependent on your level of input—you get out what you put in. TikTok Shop is no different. Our team has the experience, resources and system to take your shop to the next level! If you are struggling with scaling TikTok Shop, we should chat. Connect with us: https://lnkd.in/gASj395r #TikTok #TikTokShop #AffiliateAgency #AgencyLife

The Alta Media Partners team had the opportunity to visit TikTok Headquarters in LA last week, where we connected with our #partners and dove into strategy sessions around all things TikTok Shop. With social commerce sales projected to top $144 billion over the next couple of years, it’s more important than ever for brands to prioritize TikTok Shop as part of their affiliate partnerships strategy. When we speak to DTC brands, a few of the most common challenges we hear about when scaling are: • Getting minimal to no responses from outreach to creators • Allocating enough resources to finding new creators and negotiating terms • Insufficient tracking and reporting setup for sales attribution • Creating an efficient system for managing sample requests and follow through with creators Success in affiliate partnerships is largely dependent on your level of input—you get out what you put in. TikTok Shop is no different. Our team has the experience, resources and system to take your shop to the next level! If you are struggling with scaling TikTok Shop, we should chat. Connect with us: https://lnkd.in/gASj395r #TikTok #TikTokShop #AffiliateAgency #AgencyLife

Reddit is increasing its influence on the way that e-commerce marketing works, as consumers prefer more community based shopping reviews and recommendations. This has become even more apparent as Google has started to direct searchers towards Reddit results. So what does this mean for you if you work in affiliate marketing? Follow the traffic. These trends are already changing the way that brands and publishers alike are sourcing traffic. We love this article from Martech Record that breaks it down. #AffiliateMarketing #DigitalMarketing #AffiliateAgency #Reddit #Google https://lnkd.in/enUjS8nh