Basis Technologies

What will drive consumer decisions this holiday season? Here’s a sneak peek at just a few of the 11 key holiday trends advertisers need to know. 👇 Gain a competitive edge with an insightful analysis of the trends that are set to shape holiday shopping this year in our new report: https://ow.ly/kq2750SW5xO

Navigate brand safety with confidence and precision. AdTech Academy's Brand Protection course covers all the fundamentals, best practices, and execution tips: https://ow.ly/sIwB50T50ku

Today's convergent TV advertising landscape is rapidly evolving and becoming increasingly complex. Stay updated on shifting trends, the impact of political advertising, AI's role, and emerging opportunities in this space. https://ow.ly/aZ2E50T7UNz

What do today's buzzwords say about the state of the advertising industry? We asked marketing experts—Noor Naseer, Colleen F., Molly Marshall, and Andrew Barbuto—to share the top buzzwords they frequently encounter and what they reveal about advertisers' key pain points, needs, and anxieties. https://ow.ly/7NXr50T6Zz7

“Even for the Democratic National Convention, I saw CPMs come through at over $100. Prices are going up quite a bit between now and election day in certain markets,” shares Jaime Vasil Winkelfoos with Fast Company https://ow.ly/1AJz50T56R7

Wondering what Gen Alpha will be like as consumers? Although they're still evolving, 92% of Gen Alphas believe it's important to be themselves—emphasizing a strong sense of individuality and authenticity. https://ow.ly/8guW50T3aiM

Partnered with Comscore, Inc. advertisers can now access detailed, individual-level insights across CTV, OTT, and digital advertising—all automated within Basis for precise omnichannel measurement. Read more: https://ow.ly/RqFM50T39tG

In today's digital landscape, ensuring your ads are appearing in a brand-safe environment is critical. That's why Basis partners with industry-leading brand safety providers like Comscore, Inc., DoubleVerify, and PEER39—so your ads reach the right audience in the right places. https://lnkd.in/gixdUnNk

Explore how media agencies can use AI to drive revenue and enhance efficiency in the face of financial pressures, a fragmented media landscape, signal loss, and more. https://ow.ly/Tnwh50SYFKQ

We're proud to be ranked #3 in this year's Top Workplaces' "Technology Top Workplaces 2024" list! In a rapidly evolving industry, our culture remains rooted in personal growth, creative problem-solving, and challenging the status quo. https://ow.ly/FyBb50SZm5n