Goodway Group

Today marks a historic milestone for Goodway Group as we announce the launch of two innovative divisions: GRADIANT, a modern funnel marketing agency, and G-Comm, a retail media accelerator. Since 1929, Goodway Group has been at the forefront of the marketing industry. GRADIANT and G-Comm exemplify our dedication to being a go-to resource for brands evolving their marketing. GRADIANT sets a new standard in media investment, leveraging our identity graph and proprietary measurement to deliver "CFO-friendly" outcomes. G-Comm creates mutually beneficial relationships between retailers and brands, driving growth in commerce media. As Jay Friedman, CEO, expressed, "GRADIANT and G-Comm allow us to specialize within two key areas of industry growth. We've spent years innovating to deliver ahead of what marketers need." Give GRADIANT and G-Comm a follow to stay updated on how we can help your brand succeed. Cheers to the future! ♾️ Read more: https://bit.ly/44tvZOW

📻𝗧𝘂𝗻𝗲 𝗶𝗻 𝘁𝗼 𝗧𝗶𝗺𝗲 𝗳𝗼𝗿 𝗮 𝗥𝗲𝘀𝗲𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 where we sit down with CMOs and senior marketers representing the biggest and most beloved brands. 🌟From understanding 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 to recognizing the increasing importance of marketing in 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵, our podcast delves deep into the strategies and insights shaping the future of marketing.🔬👩🏽🔬💹👨🏽💻 𝗧𝘂𝗻𝗲 𝗶𝗻 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘀𝗲𝗻𝗶𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗮𝗿𝗲: 👉🏽 Leading the board agenda 👉🏽 Driving sustainable brand growth 👉🏽 Harnessing the power of AI to drive innovation 👉🏽 Working to improve and be better marketers 📺 Watch and listen on: ⚡𝗬𝗼𝘂𝗧𝘂𝗯𝗲: https://lnkd.in/gG4cCJSS ⚡𝗦𝗽𝗼𝘁𝗶𝗳𝘆: https://lnkd.in/gWNdaG5N ⚡𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀: https://lnkd.in/gBJr8azW #marketindpodcast #CMOpodcast #futureofmarketing #marketingtrends #marketingleaders #marketingleadership

HAPPENING NOW: 💫 Spotlight on G-Comm's Angela Myers and Dollar General Media Network's Tyler Lusebrink on stage today at The State of the Art in Commerce Marketing in Dallas. If you're at the Association of National Advertisers event today, come say hello to Angela Myers and Joe Frick to chat all things retail media.

We’re excited to welcome Rick Watrall as Goodway Group’s new Chief Data and Analytics Officer! Rick brings over two decades of experience in data analytics and has a strong track record of leading high-performing teams. His work has consistently driven innovation and results across the industry, and we’re confident his expertise will be a huge asset to our team and clients. Welcome, Rick!

AI isn’t the future of marketing—it’s the present. If you’re not integrating AI into your strategy, you’re already falling behind. CvE - Marketing Consultancy's Paul Frampton-Calero ⚡️ shares key insights in this CMO checklist to help you leverage AI effectively and stay ahead of the curve 👇

🎶 Alexa, play "august" by Taylor Swift. 🗞️ Fresh August edition of The Goods below ↓ 

💍 What does it take to increase appointment bookings 18%? Just ask TACORI! We partnered with Tacori to create a targeted Facebook ad campaign that drove stunning results. Dive in to the full case study on Meta 👇

🔍 How can marketing redefine itself as a strategic discipline? The answers to this question and more are on the latest episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE - Marketing Consultancy. Join host Paul Frampton-Calero as he connects with Lara Dewar, CMO of GSMA. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: 🎯 Lara shares insights on redefining marketing as a strategic discipline. She discusses the impact of AI on the mobile industry and the need for ethical practices.  Let's democratise AI for innovation and accessibility Creativity is key in marketing.  Lara Dewar encourages bringing "weird” ideas to the table for problem-solving and sparking innovation. Lara also discussed the challenges faced by CMOs in a rapidly changing landscape and the importance of proving marketing's value to the organisation. 📈 She emphasises the role of the CMO as an ambassador for reputation and customer-centricity and the significance of reporting and tracking marketing's impact. And we’re just getting started! 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/gNiYsiA7 Spotify: https://lnkd.in/gTjbNSk5 YouTube: https://lnkd.in/gc6a4yUc #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #chiefmarketingofficer #CMO #marketingdatadriven #datadrivenmarketing #marketingstrategies 

Dollar General, the largest retailer in the U.S., is shaking up retail media with their innovative approach. We’re thrilled to highlight their winning strategies at Association of National Advertisers commerce event next week in Dallas! Join us 8/28 as Tyler Lusebrink Director of Ad Sales at Dollar General, and Angela Myers, SVP of Retail Media at G-Comm, share how Dollar General Media Network is transforming retail media for success. Learn more: https://lnkd.in/gEmFBxqv

Goodway Group is now a Meta Certified Media Company! This is the highest level of Meta Certification, recognizing our digital campaign expertise. Certified employees are proven to demonstrate increased media knowledge, build effective campaigns, and deliver higher quality work. Big congratulations to our team for this accomplishment! 🙌